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2015 GENERAL PRESENTATION04.02.2015
© Eurosport Events Ltd.55 Drury Lane, London WC2B 5SQ, United KingdomT: +44 207 468 7777 F: + 44 207 468 0024Registered in England & Wales under No 4361881 ‐ VAT No: GB 792 1320 40 OFFICIAL SERIES PARTNERS
CONTENT
2
3 FIA WORLD CHAMPIONSHIPS4 EUROSPORT EVENTS PROMOTER & RIGHTS HOLDER5 EUROSPORT, A DISCOVERY COMMUNICATIONS COMPANY6 EUROSPORT : EUROPE’S LEADING SPORTS MULTIMEDIA PLATFORM7 WTCC POSITIONING8 WTCC DNA9 WTCC TV WORLD FEED10 2015 TV DISTRIBUTION PERFORMANCE11 TV AUDIENCE TREND12 PRESS, DIGITAL & SOCIAL MEDIA13 MARKETING & COMMERCIAL OPPORTUNITIES15 2015 CALENDAR16 REPRESENTED CAR BRANDS17 PARTNERS
3 Source: ‐ One of the leading sports media analysts and full service provider in sports communication
FIA WORLD CHAMPIONSHIPS
4 Acrosscontinents
550.000Towards
spectators
360°Around
CommunicationPlatform650 million
Over
TV viewers
4
CALENDARCalendar structureEvent agreements
CHAMPIONSHIPPROMOTER SCOPE
MANUFACTURERS & TEAMS
Team coordinationTeam agreements
TVHD production
Media distributionMedia monitoring
PROMOTION & COMMUNICATION
Official websiteSocial medias
Corporate promotion
EVENT MANAGEMENT & LOGISTICS
Timetable and paddockPasses distribution
Support racesOverseas operations
COMMERCIAL RIGHTSSponsorship
LicensingHospitality
Eurosport Events control all key areas of the championship organisation and work in the interest of the stakeholders.
EUROSPORT EVENTS PROMOTER & RIGHTS HOLDER
5
2.8 billion cumulative subscribers
189 international HD markets
54 entertainment brands
300 millionmonthly streams online
#1 PAY‐TV PROGRAMMER IN THE WORLD
TOP BRANDS
Discovery Channel,The most widely distributed pay‐TV network in the world, reaches 441 millions subscribers worldwide.
TLC,The leading lifestyle and entertainment channel for women, reaches 356 million subscribers worldwide.
Animal Planet,The world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom, reaches 393 million subscribers worldwide.
Investigation Discovery,The leading mystery‐and‐suspense network on television, reaches 162 million subscribers worldwide.
Eurosport,The leading Pan‐European sports channel, reaches 136 million households
Science Channel,Home for the thought provocateur, reaches 157 million subscribers worldwide
EUROSPORT, A DISCOVERY COMPANY
As of May 30, 2014, Eurosport is part of Discovery Communications.
6
THE No.1 PAN‐EURO CHANNEL
54 countries,136million homes,
15million viewers every day,120 different sports covered
FASTEST GROWING TV CHANNEL
51 countries,73 million homes,18 languages,
5million viewers every day
EUROPE’S No.1 SPORT WEBSITE
15worldwide sites – 5 with Yahoo!11 languages,
21million unique users per month,350,000 videos every day
STREAMING ON PC, MOBILE, TABLET, CONNECTED TV & Xbox
Available on iOS, Android & Windows PhoneLive streaming, exclusive bonus channels, catch‐up service and enhanced Live TV
53 countries, 14 languages
WORLD‐CLASS SPORTINGEVENTS MANAGEMENT
Producing 350 hours of TV programs1st ever HD production
of WTCC & ERC
The best experience anytime, anywhere and on any device
TRUE EUROPEAN SPORT APP
11 local versions,11million app downloads,1.6million daily active users
EUROSPORT : EUROPE’S LEADING SPORTS MULTIMEDIA PLATFORM
7 Source:
WTCC POSITIONING
8
REAL CARSWhen street carsbecome race cars
REAL RACINGNo pit stopbumper to bumper
ACCESSIBLEAffordable for teams & fans
MADE FOR LIVE TVSprint race format2x30’ race / weekend
GLOBALWTCC calendar covers70% of global car sales
WTCC DNA
SATURDAYQUALIFYING ROUND 15:00‐16:00
SUNDAYQUALIFYING REPLAY 08:00‐09:00RACE 1 11:45‐12:45RACE 2 15:15‐16:15
MONDAYREPLAY 09:00‐09:30
TUESDAYFIA INSIDE WTCC MAGAZINE 26’ 23:00‐23:30
SATURDAYQUALIFYING ROUND ‐ 1h program
NEWS FEED ‐ 2.5min program
SUNDAYRACE 1 ‐ 1h program
RACE 2 ‐ 1h program
NEWS FEED ‐ 2.5min program
HIGHLIGHTS ‐ 24min program
STANDARD EUROSPORT TV SCHEDULE ON
“WORLD FEED“ DISTRIBUTED AT EACH OF THE 12 EVENTS BY
9
Take over of the World
Feed from all other TV channels
WTCC TV WORLD FEED
10
Source:
STRONG DOMESTIC COVERAGE
FOR EACH EVENT
2015 TV DISTRIBUTION PERFORMANCE
AFRICA Broadcast Time:
50 hoursCumulated Audience:
105,0 million
AMERICASBroadcast Time:
270 hoursCumulated Audience:
11,64 million
EUROPEBroadcast Time:
677 hoursCumulated Audience:
425,59 millionASIA
Broadcast Time:
619 hoursCumulated Audience:
106,99 million
AZSTRALIA & NEW ZEALANDBroadcast Time:
54 hoursCumulated Audience:
0,48 million78%
OTHER CHANNELS
22%EUROSPORTCHANNELS
1673 hours / 649.7 millions viewers / 148 TV channels
non-exhaustive list
11 Source:
CUMULATED AUDIENCE (million by season)
2012
512,07
2013
649,22
+ 9%
TV AUDIENCE TREND
MEN 14+78%
FAMILY83%
UP MARKET58%
557,56
2014
+16%
2012
1081:33
2013
1673:30
1175:54
2014
TOTAL BROADCAST TIME (HH:MM)
+42,3%
12
45 000+FOLLOWERSTWITTER ACCOUNT @FIA_WTCC
430 000+ FANS+ 379,69% YoY8% commitment rateFACEBOOK PAGE
FIA WTCC DEDICATED SECTION ON EUROSPORT.COM
OFFICIAL WTCCWEBSITEFIAWTCC.COM in 6 languages+ iPHONE / iPAD APP+ ANDROID APP
120 000+SUBSCRIBERSEUROSPORT PLAYER
PRESS WORLDWIDEA4 PAGES 700+ CIRCULATION 41 MILLIONPRESS VALUE 0.77M€
WEB WORLDWIDEUNIQUE VISITORS 70 MILLIONWEB VALUE 11.5M€
8 400 000+ FANSFACEBOOK WTCC COMMUNITY PAGE
PRESS, DIGITAL & SOCIAL MEDIA
32 073 downloadsince january 2014
+140,50% YoY23 332 Retweet
13
ABOVE THE LINETVPrintOut of HomeOn‐line
BELOW THE LINEDirect marketingCustomer Relationship MarketingThemed trade fair executions
EXPERIENTIAL / EVENTIn public spaceOn‐event
SPONSORSHIPOn‐carOn‐eventOn‐air
MARKETING & COMMERCIAL OPPORTUNITIES
14
MARKETING & COMMERCIAL OPPORTUNITIES
CONTENT CREATION Branded TV programs Branded on‐line programs Social media contentMobile content
PUBLIC RELATIONS EventsMedia hospitality Brand ambassadors
MERCHANDISE Apparel Give away
HOSPITALITY VIP hospitality program Employee programBranded hospitality venues Branded hospitality event
15
12 EVENTS ON 4 CONTINENTS, FROM MARCH UNTIL NOVEMBER
Street Race
Street Race
2015 CALENDAR
Night Race
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REPRESENTED CAR BRANDS
OFFICIAL SERIES PARTNERS PARTNERS PROVIDERS MEDIA PARTNERS
17
PARTNERS