What Matters Most To Website Visitors Email Newsletter

Paglia, Ralph

From: Automotive Dealers Network [[email protected]] on behalf of Automotive Dealers Network [[email protected]]

Sent: Tuesday, April 01, 2008 2:06 AMTo: [email protected]: News from Automotive Dealers Network

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4/1/2008

It's All About Training April/2008 Vol 1

In This Issue That Customer Never Buys

Anything How to Quickly Lose a 'Done

Deal'

Why Service Meetings? What Matters to Website

Visitors? Capturing Every Customer's

e-Mail Address

The 'Other' Side of the Fence

PRESS RELEASE

VEHICLE REVIEWS

Quick Links

Advertising Rates Contact Us

Submit an Article Submit a Press Release

Today in Automotive

That Customer Never Buys Anything Jim Bernardi

So I'm on one of my regular scheduled service training visits at a dealership in upper Michigan, (a well established family owned & operated Chrysler Dodge Jeep store) I was observing the service drive process as I do each day during my training visits, I observed a service advisor doing a proper walk around inspection with the customer present, as this certainly builds value in any sales presentation, I observed the advisor Mike pulling fluid samples from the master cylinder, power steering reservoir then view article

How to Quickly Lose a 'Done Deal' Joe Verde I'm sold on "working the deal to get all you can", but some managers are still "peeling them off the ceiling" and losing sales every day and even more important, they're setting themselves up to lose some of their best salespeople!

Picture this: Bill, one of your most professional salespeople, watches a customer pull onto the lot. A husband and wife in their mid-30s and 2 well dressed children. Bill greets his customer with "Welcome to ABC Motors - my name is Bill, and yours?" Bob Smith, Betty, Bobby Jr. and Betty Jr.view article

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Why Service Meetings? Bill Zahrte People Just Want Their Car Fixed! What is amazing this last month the "Starbucks" company closed every store in the United States from 12:00 noon until 3:00 pm for a meeting. Every store in every state was closed for a teleconference meeting with the management leaders of the company. The subject..."Customer Treatment." The simple thing is they want every person in every store on the same page.

What if we took that leadership and brought it into the service department, everyone on the same page. Let's look at some simple ideas for pulling this off, everyone on the same page. view article

What Matters to Website Visitors? Ralph Paglia Since starting my role at ADP Dealer Services about a year ago, I have been contacted by several people who worked with me in the past. I worked with Rudy Martin at Reynolds and Reynolds and he is now vice president of The Intellimark Group, which supplies a variety of products and services to dealerships throughout North America. Rudy contacted me about a survey Intellimark had aggregated from data collected in over 5,000 completed questionnaires submitted by dealer web site visitors. These were consumers who had visited the web sites of dealerships served by Rudy's company, Intellimark Group.After discussing the aggregated survey results, Rudy agreed to collaborate with me on this article to explore insights gained. view article

Capturing EVERY Customer's e-Mail Address Vince Rubino

Most dealerships across America are actively trying to collect customer e-mail addresses. Obviously some degree of value is seen in a customer's e-mail address if dealerships are asking for them.

Just how important is collecting e-mail addresses to the dealership? According to a recent study 91% of U.S. adults with access to the internet have e-mail. That's 147 million people reading e-mail almost daily! These numbers are staggering but they will only continue to rise as Americans are finding e-mail increasingly accessible and thus more accepted as a primary method of

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4/1/2008

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communication. view article

We're Behind You All the Way!

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The "Other" Side of the Fence Gilbert Chavez Over the last month, I have spent several hours evaluating numerous CRM, ILM, and web site tools. It is truly amazing the advancement technology has made since I started selling cars online in 1995. Back in the day, we used AOL because company wide e-mail did not exist. The capability of several of these tools is inspiring. Some of these tools are very work intensive and the sophistication level can be a little overwhelming for even the most advanced Internet manager to manipulate to their fullest capability. During one of the many conference calls I was on, my mind began to drift. I was thinking of the consumer on the other side of the fence. What truly are their expectations when they submit a purchase request online? view article

PRESS RELEASE

Inventory Online Deal Autodata Solutions, Inc announced last month that they have signed a multi-year deal with HomeNet, Inc, a leading provider of vehicle inventory management and marketing solutions, that will allow HomeNet to incorporate Autodata Solutions' automotive content to strengthen andenhance HomeNet's popular Inventory Online (IOL) marketing suite.view article

VEHICLE REVIEWS

10 Least Pollutant Cars Forbes Autos tells us the least pollutant cars for luxury vehicles and for non-luxury vehicles based on air pollution scores and carbon footprint ratings. view article

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4/1/2008

Top 10 2008 Hybrids Cars.com ranks hybrids with respect to fuel efficiency and price compared to non-hybrid counterparts. Performance is not taken into account. view article

Most Expensive New Car Options Forbes Autos describes the most expensive new car options from volume-selling luxury brands.Option packages can cost as much as a new car! view article

Published by Automotive Dealers Network. Copyright 2008 Automotive Dealers Network. All rights reserved. Information in this newsletter is provided by both proprietary and public sources. Automotive Dealers Network

makes no claims as to the accuracy of information from third party providers. Newsletter is provided as an informative guide for dealer resources and programs.

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