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After the two big failed launching of NISSAN AND RENAULT four wheelers , they have learnt hard way that they cannot look at all emerging markets through same lens.
Both Renault and Ford has launched their small segment models in India but Failed to stand on customers expectations and has adopted various strategies to revive their market in India.
After the big failure of their four wheelers in the very beginning of their Entry in India, they have observed that they need to market their product In such a manner that they can face the competition.
Recently , they have launched a small segment car “PULSE” , for which theyhave done intense promotions through the help of campaigns and online ads.
The main focus of consideration was the FREE TEST DRIVE which RENAULT adopted to capture the northern region of India.
They were earlier in joint venture with Mahindra which no more now andto regain their status symbol , they have planned to launch 5 new vehiclesBy the end of this 2013 to create a market niche.
Renault have already launched two models till date which are in demand now .
Their target is to achieve 10% market share by the end of 2016 in India.
Renault has further extended their advertising contract with PUBLICIS GROUPE for further 3 years.
RIHANNA , POP SINGER, is signed by renault to help them gain popularity in other markets and Indian market too.
They have partnered with 20th century fox to launch theirlimited editions.
Ford: Go FurtherGo Further is Ford’s branding response to this changed competitive landscape where consumer trust is won through integrity, not advertising hype. Ford’s Go Further program seeks to build customer loyalty by delivering cars and trucks that are fun to drive, price competitive, are leaders in fuel economy and also support achieving lower tailpipe emissions. Go Further is Ford’s path for delivering on consumers’ search for value and values in the products they buy.
ElectrificationElectrification is a key technology for executing Ford’s Go Further strategy. Ford has designed their cars and trucks to be smart digital machines. Digital technology enables their gasoline fueled Eco-boost engine to offer the power of a larger gasoline engine from a smaller four- or six-cylinder engine. This downsized, but powerful, engine delivers performance, fuel economy and lower emissions at a competitive price.
Cost –conscious mentality of Indians- Ford has planned to launch their models which will cost lesser than the competitors, with which they Will also provide more value to their customers to
Unveiled their new SUV segment car in all the exhibitions around the world which has already create a hype in the market but they are delayingto launch it in India as the other companies are busy occupying themarket.
Their new plant in Gujarat is costingthem very less due to lesser price for raw material , it will help them to lower their cost of production, bywhich they will penetrate the marketwith price wars.
