Mahindra Two Wheelers continues growth momentum with a 212% growth in October 2010 Mumbai, November 1, 2010: Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group, has further consolidated its presence in the two wheeler segment, with record sales of 21,204 two wheelers in October 2010. Mahindra Two Wheelers today announced that its sales for the month of October 2010 stood at 21,204 units, as against 6,804 units in October 2009, an increase of 212%. The sales for Motorcycles stood at 2,664 units. Total cumulative sales from April to October 2010 stood at 92,034 units, as compared to 22,758 units for the same period last year, an increase of 304%. “Consumers have laid their trust in the Mahindra Two Wheeler brand and this is borne out from the momentum that is reflected in our monthly sales figures. We have achieved a double digit market share in scooters last month and our consumer base is growing rapidly. This month we have also embarked on our motorcycle journey with the launch of Stallio and the initial response has been very encouraging.” said Mr Anoop Mathur, President Two Wheeler Sector and Member of Group Executive Board Mahindra & Mahindra. Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. The stylish Stallio creates a niche for itself in the motorcycles. About The Mahindra Group Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in Indiaand is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group

Mahindra two wheelers continues growth momentum

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Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group, has further consolidated its presence in the two wheeler segment, with record sales of 21,204 two wheelers in October 2010.

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Page 1: Mahindra two wheelers continues growth momentum

Mahindra Two Wheelers continues growth momentum with a 212% growth in October 2010

Mumbai, November 1, 2010: Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group, has further consolidated its presence in the two wheeler segment, with record sales of 21,204 two wheelers in October 2010.

Mahindra Two Wheelers today announced that its sales for the month of October 2010 stood at 21,204 units, as against 6,804 units in October 2009, an increase of 212%. The sales for Motorcycles stood at 2,664 units.

Total cumulative sales from April to October 2010 stood at 92,034 units, as compared to 22,758 units for the same period last year, an increase of 304%.

“Consumers have laid their trust in the Mahindra Two Wheeler brand and this is borne out from the momentum that is reflected in our monthly sales figures. We have achieved a double digit market share in scooters last month and our consumer base is growing rapidly.

This month we have also embarked on our motorcycle journey with the launch of Stallio and the initial response has been very encouraging.” said Mr Anoop Mathur, President Two Wheeler Sector and Member of Group Executive Board Mahindra & Mahindra.

Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. The stylish Stallio creates a niche for itself in the motorcycles.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in Indiaand is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.