Mahindra Two Wheelers unveils Mahindra Racing inspired motorcycles at

12th Auto Expo

Showcases stunning new Mojo & the advanced Centuro with Disc Brake

New Delhi, February 6, 2014: Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 16.7 billion

Mahindra Group, today unveiled two motorcycles inspired by Mahindra Racing – the stunning new

Mahindra Mojo and the advanced Mahindra Centuro with Disc Brakes. These distinctly styled

motorcycles, with category-first innovations, showcase the company‟s strong technological capability.

The stunning new Mojo comes with bold, aspirational styling. It has a powerful 300c liquid cooled

engine and incorporates the Mahindra DNA as a tough and reliable performer even in extreme

performance conditions. The Mojo has been worked on at all levels from design, styling, engine,

performance, ergonomics and technology. This entailed close consumer engagement, a detailed

development process involving technical experts from across the globe and a rigorous testing regime.

To deliver its advanced technology and extreme performance, the company worked with a multitude of

engineering and technology partners across the globe, including with experts from the Mahindra

Group‟s own Mahindra Racing team which is the only Indian team to participate in the FIM MotoGP™

World Motorcycle Racing Championship.

The new Centuro Disc Brake version (Centuro O1-D) will be powered by Mahindra‟s indigenously

developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine delivering a power output of 8.5 BHP @

Synopsis: - Mahindra Two Wheelers unveils stunning new Mojo with its bold, aspirational styling that incorporates the

Mahindra DNA of being a tough and reliable performer even in extreme conditions

- Also unveils Disc Brake version of the Mahindra Centuro, with a host of internationally patented, industry

first features and technology innovations.

- Mahindra Racing - the only Indian team to participate in the FIM MotoGP™ World Motorcycle Racing

Championship - is showcasing its winning 2013 MGP30 racer in India for the first time

- Also on display are two concept visualizations - Scrambler and a Café Racer - built by individual custom

houses on the Centuro platform.

- Mahindra Two Wheelers celebrates crossing sales milestone of 125,000 Centuros within a short span of 7 months

- The Centuro has won several accolades including the AutoBild India, Golden Steering Award, “Bike

of the Year” by Bike India, “Viewers Choice of the Year” by Autocar India, `People‟s Choice Bike of the

Year‟ by Vicky.in, Zigwheels „Commuter Bike of the Year‟ and the coveted `Bike Maker of the Year

2013‟ award from DNA.

7500 RPM and an astounding mileage of 85.4 kmpl (ARAI). It will come with internationally patented

Anti Theft Alarm with Engine Immobilizer as well as disc brakes and tubeless tyres for added

safety. In addition to this, it also provides consumers with a range of truly innovative features like an

encrypted Remote Flip Key, Find Me Lamps, Guide Lamps, digital dashboard with distance-to-

empty (DTE) and Economy Mode indicator as well as Service Reminder indicator on the dashboard.

All these features are complimented by a 5 year Warranty.

Speaking at the event, Anoop Mathur, President – Two Wheeler Sector & Member of the Group

Executive Board, Mahindra & Mahindra Ltd. said, “We are very pleased to unveil the stunning new

Mojo which I am sure will have bikers across the country excited. The Mojo is the result of strong

technological capabilities we have built at our R&D center, our network of global partnerships and the

expertise of our successful Mahindra Racing team. We are also pleased to unveil the new Centuro with

disc brakes which takes an advanced, feature rich motorcycle to a new level of performance and safety.

We continue to be focused on our strategic intent of being a “Consumer Inspired, Technology Led”

company.”

Mahindra Racing is the only Indian team to participate in the FIM MotoGP™ World Motorcycle Racing

Championship, and showcased its winning 2013 MGP30 racer in India at the Auto Expo for the first

time. This precision engineered high performance motorcycle has performed brilliantly during the 2013

season, the highlight for which was podium finish for the first time at the Malaysian Grand Prix last

year. In a historic and landmark moment for Indian motorsports, Mahindra Racing has also become a

constructor of racing bikes and will supply the MGP30 to three other teams during the 2014 season.

Mahindra Two Wheelers also displayed two concept visualizations, a Scrambler and Café Racer, built

by individual custom houses on the Mahindra Centuro platform. It showcased their intent to evaluate

the customization / personalization space. They intend to work with select custom houses and build an

ecosystem where bikers can work with these custom houses to build safe, and stylized customized

bikes on the reliable and rugged Mahindra two wheeler platforms.

The Centuro has crossed 125,000 units in sales within 7 months since launch. The company also

commenced the New Year on a high note registering a 200% growth in sales in January 2014. The

Mahindra Centuro has been one of the most successful bikes in its segment and has won several

accolades including the AutoBild India, Golden Steering Award, Bike of the Year, “Commuter Bike of

the Year” from Zigwheels, “Bike of the Year” by Bike India, “Viewers Choice of the Year” by Autocar

India, People‟s Choice Bike of the Year by Vicky.in, Zigwheels „Commuter Bike of the Year‟ and the

coveted Bike Maker of the Year 2013 award from DNA. The company is also focused on expanding its

sales and service network and now has a network reach of 390 dealers and more than 1000 touch

points across the country.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive

rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000

people in over 100 countries. Mahindra operates in the key industries that drive economic growth,

enjoying a leadership position in tractors, utility vehicles, information technology and vacation

ownership. In addition, Mahindra enjoys

a strong presence in the agribusiness, aerospace, components, consulting services, defence,

energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles

and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful

listed companies in the world. In 2013, the Mahindra Group received the Financial Times „Boldness in

Business‟ Award in the „Emerging Markets‟ category.