Mahindra two wheelers auto expo press release

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    25-May-2015

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Mahindra two wheelers auto expo press release

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  • 1. Mahindra Two Wheelers unveils Mahindra Racing inspired motorcycles at 12th Auto Expo Showcases stunning new Mojo & the advanced Centuro with Disc Brake Synopsis: - Mahindra Two Wheelers unveils stunning new Mojo with its bold, aspirational styling that incorporates the Mahindra DNA of being a tough and reliable performer even in extreme conditions - Also unveils Disc Brake version of the Mahindra Centuro, with a host of internationally patented, industry first features and technology innovations. - Mahindra Racing - the only Indian team to participate in the FIM MotoGP World Motorcycle Racing Championship - is showcasing its winning 2013 MGP30 racer in India for the first time - Also on display are two concept visualizations - Scrambler and a Caf Racer - built by individual custom houses on the Centuro platform. - Mahindra Two Wheelers celebrates crossing sales milestone of 125,000 Centuros within a short span of 7 months-The Centuro has won several accolades including the AutoBild India, Golden Steering Award, Bike of the Year by Bike India, Viewers Choice of the Year by Autocar India, `Peoples Choice Bike of the Year by Vicky.in, Zigwheels Commuter Bike of the Year and the coveted `Bike Maker of the Year 2013 award from DNA.New Delhi, February 6, 2014: Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 16.7 billion Mahindra Group, today unveiled two motorcycles inspired by Mahindra Racing the stunning new Mahindra Mojo and the advanced Mahindra Centuro with Disc Brakes. These distinctly styled motorcycles, with category-first innovations, showcase the companys strong technological capability. The stunning new Mojo comes with bold, aspirational styling. It has a powerful 300c liquid cooled engine and incorporates the Mahindra DNA as a tough and reliable performer even in extreme performance conditions. The Mojo has been worked on at all levels from design, styling, engine, performance, ergonomics and technology. This entailed close consumer engagement, a detailed development process involving technical experts from across the globe and a rigorous testing regime. To deliver its advanced technology and extreme performance, the company worked with a multitude of engineering and technology partners across the globe, including with experts from the Mahindra Groups own Mahindra Racing team which is the only Indian team to participate in the FIM MotoGP World Motorcycle Racing Championship. The new Centuro Disc Brake version (Centuro O1-D) will be powered by Mahindras indigenously developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine delivering a power output of 8.5 BHP @

2. 7500 RPM and an astounding mileage of 85.4 kmpl (ARAI). It will come with internationally patented Anti Theft Alarm with Engine Immobilizer as well as disc brakes and tubeless tyres for added safety. In addition to this, it also provides consumers with a range of truly innovative features like an encrypted Remote Flip Key, Find Me Lamps, Guide Lamps, digital dashboard with distance-toempty (DTE) and Economy Mode indicator as well as Service Reminder indicator on the dashboard. All these features are complimented by a 5 year Warranty.Speaking at the event, Anoop Mathur, President Two Wheeler Sector & Member of the Group Executive Board, Mahindra & Mahindra Ltd. said, We are very pleased to unveil the stunning new Mojo which I am sure will have bikers across the country excited. The Mojo is the result of strong technological capabilities we have built at our R&D center, our network of global partnerships and the expertise of our successful Mahindra Racing team. We are also pleased to unveil the new Centuro with disc brakes which takes an advanced, feature rich motorcycle to a new level of performance and safety. We continue to be focused on our strategic intent of being a Consumer Inspired, Technology Led company. Mahindra Racing is the only Indian team to participate in the FIM MotoGP World Motorcycle Racing Championship, and showcased its winning 2013 MGP30 racer in India at the Auto Expo for the first time. This precision engineered high performance motorcycle has performed brilliantly during the 2013 season, the highlight for which was podium finish for the first time at the Malaysian Grand Prix last year. In a historic and landmark moment for Indian motorsports, Mahindra Racing has also become a constructor of racing bikes and will supply the MGP30 to three other teams during the 2014 season. Mahindra Two Wheelers also displayed two concept visualizations, a Scrambler and Caf Racer, built by individual custom houses on the Mahindra Centuro platform. It showcased their intent to evaluate the customization / personalization space. They intend to work with select custom houses and build an ecosystem where bikers can work with these custom houses to build safe, and stylized customized bikes on the reliable and rugged Mahindra two wheeler platforms. The Centuro has crossed 125,000 units in sales within 7 months since launch. The company also commenced the New Year on a high note registering a 200% growth in sales in January 2014. The Mahindra Centuro has been one of the most successful bikes in its segment and has won several accolades including the AutoBild India, Golden Steering Award, Bike of the Year, Commuter Bike of the Year from Zigwheels, Bike of the Year by Bike India, Viewers Choice of the Year by Autocar India, Peoples Choice Bike of the Year by Vicky.in, Zigwheels Commuter Bike of the Year and the coveted Bike Maker of the Year 2013 award from DNA. The company is also focused on expanding its sales and service network and now has a network reach of 390 dealers and more than 1000 touch points across the country. 3. About Mahindra The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times Boldness in Business Award in the Emerging Markets category.

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