Digipak Analysis – Lady Gaga – The Fame Monster

Gaga’s reissue of her debut album ‘Fame’, The Fame Monster was released in late 2009. With an image of Gaga with

abnormal hair, this automatically familiarizes the audience with the advert as they identify the craziness of her appearance with

Gaga. Underneath the first image there is another picture of Gaga looking slightly more normal than usual, connoting the

two different sides of her, and therefore the record, something which I find very intriguing as she is essentially creating a

double persona with a single poster. Gaga’s ability to personalize anything really shows in this poster as the use of as simple yet impactful font with her name and album title across

the title. Due to her star status, a typical fan would automatically recognize and associate the font with the star, something which I would strive to achieve with my own star persona. A common feature that has been included onto the poster is a criticism of the album, singing praise to the artist,

which in turn boosts the sale of the record, due to peoples faith in critiques, particularly coming from a prestigious musical magazine like the Rolling Stone. A clever feature they have

included onto the poster is showing both different types of the album, allowing for a more diverse audience range to show

interest. As well as this, Gaga has also made sure to include the fact that a couple of her most popular songs are included on the record, and this being shown on the poster proves to the buying audience that it may be worth getting the album. A final touch added is the ‘now available at all good music retailers’, which in

turns attempts to emphasize that the album itself consists of good music.