Internet of Cars, Andreas Mai, Cisco Systems

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Connecting vehicles will create the Internet of Cars, transform the automotive industry, enable big data infomediaries, and spawn new businesses. Management Briefing Seminars, Traverse City August 5, 2013

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  • Cisco ConfidentialCisco IBSG 2011 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 1 Management Briefing Seminars Andreas Mai Director Product Management Smart Connected Vehicles August 2013
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 170 Years Ago: Invention of the Telegraph 100 Years Ago: Invention of the Radio 70 Years Ago: First general purpose electronic computer 40 Years Ago: First Internet connection 20 Years Ago: World Wide Web TodayIntelligently Connecting People, Process, Data, and Things 2003: 0.5B Connected Devices 2005: IP Traffic: 29 exabytes 2005: First Smartphone 2008: Video Traffic: 21 exabytes 2010: 7B Connected Devices 2010: 0.5B Smartphones 2012: 25M Connected Cars 2011: 90M Smartmeters
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 The Internet of Everything Deeper Insights for Greater Decision Making Empower People/ Increase Efficiency Create and Expand New Markets and Services Create Better Experiences to Build Better Relationships
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 Show me the Money! Society Fewer crashes Lower traffic/road/toll operation costs CO2 reduction Vehicle User Lower insurance Lower operation cost Less time stuck in traffic, more productivity Internet of Cars Service Providers Traffic guidance, navigation, emergency services Google on wheels, PAYD insurance, location-based services Auto OEM/OES Lower service/warranty costs New profit pools Architectural savings $ 550 $420 $300 $160 Benefits per vehicle, per year Source: Cisco IBSG Automotive and Economics Practices, 2011
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Vehicle Deliver ServiceSource SellMakeDevelopTransform Source: Cisco IBSG Automotive 2011 Integrate Energy Service Provider Infrastructure ITS New Services Connect
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Connecting the Value Chain Extended Design and Supply Chain Travel Experience & Location-Based Services Distribution and Service Network CONNECTED within the car CONNECTED to personal devices CONNECTED around the car Marketing, Advertising, CRM CONNECTED to the cloud Source: Cisco IBSG Automotive, 2011
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Consumers Trade Personal Data for Savings, Safety, and a Personalized Experience LBS would share height/weight, driving habits and entertainment preference for a more custom driving experience 65% would allow driving habits to be monitored to save on insurance/ service maintenance 74% Source: Cisco Systems, 2013
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Cost Drivers (Data) Value Drivers (Gross Margin) Data and Gross Margin per Vehicle per Year by Service [GB/ $] Source: Workshops with multiple automotive manufacturers, Cisco Smart Connected Vehicles Team, 2012 > $ 200/ Vehicle/ Year Connected Vehicle Care Safety & Security/ ITS & ADAS Infotainment & Productivity 3rd-Gen Navi & LBS B2B/G Service Platform 18 GB Data Automotive can control Who will Control?
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Big Data (U.S. Estimates) Source: Cisco IBSG Automotive 2012 300 M vehicles 7,000+ variables 24,000 for EVs Per month/ day/ minute 100 M drivers 100 trips/ month 500+ variables Per trip/ second < 5 M EVs < 5 M homes < 400 k public CS 500+ variables Per charge 15-45 M on route 2.5 M traffic lights 2 M cameras Billions of sensors 100+ use cases 500+ var. each Per millisecond 300 M drivers / passengers 5 M enterprises 100+ use cases 100+ var. each Per second UBI EV Clearing And moreITSTSP Remote Diagnostics Connected vehicle care Navi + traffic Driver behavior Driver vitals Vehicle vitals eCall/ ACN Virtual Black Box Vehicle recovery Available station Reservation Charge amount Price + payment Smart grid data Cybernetic traffic management Crash prevention Smart road pricing Infotainment B2B/G service platform Smart LBS Meshed maps
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Action can be taken through network control points: Security, Policy, QoS, Routing, Fog, etc. Context can be detected by the network: Location, Identity, Presence, X-Platform, etc. Applications Friends & Family Likes & Hobbies Content Consumed Browsing Search Public Internet Healthcare Banking Retail Business Applications Company-Specific Analytics Oil & Gas Automotive Public SectorEnterprise Internet Secure Network Data Exchange Network of Things Vehicles Meters Medical Devices Traffic Lights City Cameras Consumer Devices Internet of Things
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Expanded Data Scope Enriched Output Trusted Relationship Wave 1 Wave 2 Wave 3 Data Plane Control Plane Customer Plane Ecosystem Sensing Market Maker Siloed Reporting Data Keeper Intra-company Action Conditional Use Increasing Challenges
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Creates malware on the ADAS Exposes OBU and starts sending many bad packets Sends a super-packet Malware created in cars communication gateway Enterprise Web OEM Roadside GridHome Audio/ Video DiagnosticsTelematics ADAS . The car is disabled or destroyed Unauthorized packets are sent OBU
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Enterprise Web OEM Roadside GridHome Audio/ Video DiagnosticsTelematics ADAS . Secure Car Gateway (SCG) Advanced ECU Level Security Security Intelligence Operations Vehicle Threat Defense Update Vehicle Misbehavior Detection Vehicle Threat Report
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 OperationInfrastructureVehicle Public Cloud Subscription-based Services Private (OEM) Cloud Data Center/Virtual Servers Enterprise Cloud Enterprise Video, Voice, Data V2V Communication (802.11p) V2I/Upstream Communication (Wi-Fi, 3G/4G, 802.11p, etc.) Services Electrical Charging Network Charging Stations, Other Services Mobile SP 1Mobile SP 1 Energy Service Providers (Smart Grid) Mobile WiFi Offload Wi-Fi Hotspots, 802.11u, 3G/4G Consumer Network Home/Dealership Wi-Fi Hotspots, Femtocells Mobile SP 1Mobile SP 1Communications Service Providers, Fog VNO Policy Enforcement, Security, Flow-based Management, DPI, QoS, Software Client DSRC Roadside Infrastructure 802.11p (V2I)
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Solve Environmental Challenges Thrive in Smart Communities Drive Safe and Smart Achieve Greater Energy Efficiency Live Enriched, Healthier Lives Redefine Work Models and drives CONNECTED within the car CONNECTED to personal devices CONNECTED around the car CONNECTED to the cloud
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Traverse City
  • 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Thank you.