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Industrial analysis on automobile industry with special reference to tata motors

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INDUSTRIAL ANALYSIS ON AUTOMOBILE INDUSTRY WITH SPECIAL REFERENCE TO TATA MOTORS

Shaaktee Narayan127642INTRODUCTIONIndustry Turnover more than USD$35 Billion

Provides direct and indirect employment to over 13 million people.

India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world

Present day scenario of Indian Automobile Industry

Major Players with market share OBJECTIVESFinding opportunities to increase the market shareFinding factors affecting commercial vehicle customers buying decisions.

Reducing Gap Between Customer Expectation & Reality.

RESEARCH METHODOLOGY USEDSample Size- 500

The data was collected from various sources- customers at TATA Motors dealerships.Feed Back Forms

ANALYSIS AND FINDINGSPORTER'S 5 FORCES ANALYSIS

The threat of new entrants.The bargaining power of buyers/customers.The threat of substitute products.The amount of bargaining power suppliers have.Huge Gaps between customer expectation and the products. 7

Cost Comparison of TATA Magic Iris with its Competitors

Operating Cost Economics Of TATA Magic Iris With Its CompetitorsRTO ROUTE APPROVAL

IRIS Sitting Plan

Sitting Plan Before ModificationSitting Plan After Modification Modified Magic IRIS

Battery Box (inside)StepnyLuggage CarrierEffect on sales of MAGIC IRISSales for the MonthNo. of Vehicle Sold

Conclusion & RecommendationsCost comparison with competitors.Mileage per KM with competitors- Operating Econ.Looks, Color variations.Safety.Percentage of Down Payment.Easy- Fast Loan availability. Route Permit.Seating CapacityFactors Affecting Expectations Of The Customers14