Embed Size (px)
Citation preview
Add: Room 604, Building 1,
Celebrity International,No.39
Shiling Road Laoshan District, Q
ingdao, China
Tel: +86 532 8086 7001 +86 532 6888 7003Fax: +86 532 8086 7001
E-mail: Info@
hanmix.net
Web: w
ww
.hanmix.net
HANMIX TYREXPO AFRICA 2016
ANALYSIS
HANMIX DIGITAL MARKETING
HANMIX SALES WAY
TIPS FOR DRIVERS: HOW TO CONTROL
TYRE SAFETY
W W W . H A N M I X . N E T
NO.3\MAY 2016
WW
W.H
AN
MIX
.NE
T
HANMIX20
16-2
017
TY
RE
SH
OW
AMERICANSEMA SHOW
Time:01-04.nov.2016
Nov.
01 04
24 27
y
HA
NM
IX w
ill
be
ther
eH
AN
MIX
wil
l b
e th
ere
HA
NM
IX w
ill
be
ther
eW
hat
ab
out
you
？W
hat
ab
out
you
？W
hat
ab
out
you
？CONTENTS
Tyrexpo Africa 2016
China (Qingdao) International Tyre & Rubber Expo
HANMIX & Sudan Market
The Role of Automotive Industry in Europe
Leading Automobile Manufacturers Worldwide
HANMIX Digital Marketing
HANMIX Sales Way
Chinese Tyre in Europe
Chinese Tyre Export 2015
Top Rubber Producers to Cut Exports to Rescue Prices
Tips for Drivers: Reading Tyre Wear Patterns
HANMIX Three Steps to Control Tyre Safety
Consumer Trends in the European Tyre Market
Tyre Technology International Awards
When Traveling in China -- Food and Drink Tips
You the One We Looking for
0102030709111315
1719212325272932
Tyrexpo Africa 2016 -- 8~10 March, Johannesburg
Tyrexpo Africa was held at the Sandton Convention Centre in Johannesburg, South Africa. There were around 80 exhibitors took part in the event, and more than 60% were Chinese companies. The show was not big in size; however, it was well publicized and organized. The organiz-er had set up a series of promotion programs, including on site activities, (such as opening ceremony with local dance, seminar hours and fries&beer happy hour) and online report& event summary.The visitor flow was not very large in the show, but many of them were quality visitors. They were mainly from the local and neighboring countries. A large part of them were considering or just entering the tyre industry. They showed a great interest in HANMIX marketing concept and desire to be our dealer. Because of its location and extensive transport infrastructure, South Africa is the gateway to the African continent. We hope we can appoint agents/part-ners in as many African countries as possible.
01 02
TYRE EXHIBITION
Visitors to the Qingdao Tyre & Wheel Fair 2016 were able to see the development of the tyre business not only here based in Qingdao, but also the whole Chinese tyre industry is growing. This 3 days’ show attracted the domestic and international buyers to come to visit, purchase the latest size and pattern, and discover the Chinese suppliers of high quality.And, Hanmix got it, we got the potential customers from Asia, USA, Africa, etc. to insert them the idea of “Hanmix”, we are doing a company with the cooperation of partner- dealers, to give you the solution all around the product, the marketing plan, the advertisement, focusing on you – End-User.
China (Qingdao) International Tyre & Rubber Expo, 9-11 April 2016
03 04
At the end of November 2015, HANMIX started the cooperation with ABDUL WAHAB HASSAN ENTERPRISES,which represent the entry of HANMIX brand in Sudan market.
The business of ABDUL WAHAB HASSAN ENTERPRISES involves different fields, such as petroleum and agricultural products. It stated exporting in the field of tyres, tubes and batteries since 2000.The goal of HANMIX is not just to sell product, but to help our partners collect profit by providing support of marketing, media, advertising, technical and customer service.
Sudan is the 128th largest export economy in the world and the 141st most complex econo-my according to the Economic Complexity Index (ECI). In 2014, Sudan exported $2.89B and imported $6.51B, resulting in a negative trade balance of $3.62B. In 2014 the GDP of Sudan was $73.8B and its GDP per capita was $4.07k Sudan
Location Northern Africa, bordering the Red Sea, between Egypt and Eritrea
Area 1,886,068 sq. km
Population 40,235,000
Capital Khartoum
Climate tropical in south; arid desert in north; rainy season varies by region (April to November)
Terrain Generally flat, featureless plain; mountains in far south, northeast and west; desert dominates the north
Infrastructure Airports: 72 (2012 ) Highways: 37,000 km (2010) Railways: 5,978 km (2010)
Tax Rates VAT: 17% Corporate Income Tax: 35%
Exports $2.89 billion (2014 est.)
Export
goods
Crude Petroleum ($1.86B)
Other Oily Seeds ($240M)
Raw Sugar ($108M)
Insect Resins ($107M)
Refined Petroleum ($100M)
Main
export
partners
China ($1.4B)
India ($598M)
Japan ($115M)
Ethiopia ($113M)
Egypt ($113M)
Imports $6.51 billion (2014 est.)
Import
goods
Wheat ($724M)
Raw Sugar ($328M)
Packaged Medicaments ($258M)
Rubber Footwear ($166M)
Rubber Tires ($120M).
Main
import
partners
China ($1.92B)
India ($872M)
Egypt ($382M)
Turkey ($307M)
Russia ($293M)
HANMIX & Sudan Market
05 06
TYRE PRODUCTS
A g r i c u l t u r eR1 ▪ R2 ▪ F2 ▪ F3L2 ▪ R1-IR ▪ INDUSTRIAL
O T R & O T BE2 ▪ E3 ▪ E4 ▪ E3/L3G2 ▪ L5/L5S ▪ INDUSTRIAL
P C RECO ▪ WINTER ▪ UHP ▪ SUV PICK UP& VAN
S k i d S t e e rL2 ▪ L5
T B BTBB ▪ SAND ▪ LTB
F o r k l i f tPENUMATIC SOLID
I n d u s t r i a lBACK HOE INDUSTRIAL ▪ ROLLER
T B RALL POSITIONSTEER AXLEDRIVE AXLETRAILER
RF-111
• Higher filling of tread pattern
• Tread pattern designed for heavy duty service
• Good directional stability
INCH SIZE TYPE PR LOAD PRESSURESTD RIM
DRIVE STEERING KPA
MAX.PRESSURE
OVERALL DIAMETER (MM)
SECTION WIDTH (MM)
Tire Dimension
8 4.00-8 Pneumatic 8 782 782 2.50C 960 423 1088 5.00-8 Pneumatic 10 950 950 3.00D 1000 469 1319 6.00-9 Pneumatic 10 1515 1280 4.00E 860 545 16010 6.50-10 Pneumatic 12 1935 1635 5.00F 970 597 17812 7.00-12 Pneumatic 12 2445 2065 5.00S 860 683 19215 7.00-15 Pneumatic 12 2835 2395 6 860 762 20315 7.50-15 Pneumatic 12 3140 2650 6.00G 790 808 21515 8.25-15 Pneumatic 14 3830 3235 6.50BD 830 847 23615 28*9 -15 Pneumatic 14 3075 2595 7.00BD 970 706 22115 250-15 Pneumatic 16 3855 3265 7.50BD 930 735 25015 3.00-15 Pneumatic 20 5940 4990 8.00BD 930 840 30020 9.00-20 Pneumatic 14 4425 4425 7 760 1038 25920 10.00 -20 Pneumatic 16 5140 5140 7.5 790 1073 27820 11.00 -20 Pneumatic 16 5460 5460 8 760 1104 29320 12.00 -20 Pneumatic 20 6874 6874 8.5 890 1146 3158 18*7 -8 Pneumatic 16 2280 2280 4.33R 1030 465 168
Good Stability
FORKLIFT
07 08
The Automobile Industry: The Engine of EuropeThe Role of Automotive Industry In Europe
The EU exported 6 million vehicles in 2014, generating a €95.1 billion trade surplus.
Europe's cars, vans, trucks and buses are the cleanest, safest and quietest in the world.Europe leads the way in clean production, with decreasing quantities of water and energy used to manufacture a vehicle, and much less CO2 and waste produced in the process.
Cars and buses provide freedom and mobility for all, providing us with direct access to educa-tion,health and employ-ment..
Trucks and vans deliver the goods and services we take for granted in our daily lives, carrying 75% of freight transported over land and delivering 18 billion tonnes of goods per year.
•Driving safe and sustainable mobility •Moving people •Delivering the goods
Many of our essential public services - such as postal, waste and emergency services - are delivered by cars, trucks and vans.
•Serving the community
The turnover generated by the automotive sector represents 6.3% of EU GDP.The automobile industry has ripple effects throughout the economy, supporting a vast supply chain and generating an array of business services.
•Powering economic growth
12.1 million people work in the sector – representing 5.6% of the EU employed population. The 2.3 million high-skilled jobs in automotive manufacturing represent 7.6% of the EU’s manufacturing employ-ment.
•Creating skilled jobs
Vehicle manufacturing is a strategic industry in the EU, where 17.2 million cars, vans, trucks and buses are manufactured.Automobile manufacturers operate some 292 vehicle assembly and production plants in 26 countries across Europe.
•Manufacturing in Europe
The European auto industry is a global player, delivering 6.6 million ‘Made in Europe’ vehicles around the world, and bringing in a €95 billion trade surplus
•Exporting worldwide
Motor vehicles account for over €396 billion in tax contributions in just 14 EU countries – a vital source of government revenue.
•Generating government revenue
The auto industry is the largest investor in R&D in Europe, investing over €41.5 billion into R&D. In 2014, about 6,000 patents were granted to the automotive sector by EPO.
•Spurring innovation
Europe leads the way with clean, efficient, high quality motor vehicles that keep Europe moving.
EU passenger car sales
The automotive industry is crucial for Europe’s prosperity. The sector provides jobs for 12 million people and accounts for more than 6% of the EU’s GDP. The EU is among the world's biggest producers of motor vehicles and the sector represents the largest private investor in research and development (R&D). To strengthen the competitiveness of the EU automotive industry and preserve its global technological leadership, the European Commission supports global techno-logical harmonisation and provides funding for R&D.
09 10
Worldwide car sales are expected to reach 742.4 million units in 2015. Japanese and Europe-an markets remain unstable, while increased demand from North American customers is predicted to offset sluggish car sales in Brazil and Russia, where a lack of consumer confidence and Western sanctions are adding to economic uncer-tainty. The leading automotive manufacturers include Toyota, General Motors and Volkswagen. The Toyota Motor Corporation sold around 10.08 million light and commercial vehicles.
Toyota’s main markets include Japan and the United States. The U.S. is the second largest market for passenger vehicles worldwide. In January 2016, the U.S. automotive industry reported some 1.15 million vehicle sales. The upward trend in the world’s second-largest market for passenger vehicles is set to continue through 2018. In light of an aging light vehicle fleet, a growing number of people will also likely replace their old vehicle with a new one. On average, U.S. passenger cars are 11.4 years old. In the United States, the Toyota Camry and the Toyota Corolla/Matrix are ranked among the best-selling car models.
RG-111
AGRICULTURE
Leading Automobile Manufacturers Worldwide in 2015 based on vehicle sales (in million units)
11 12
“Creating more engaging content remains a top priority for marketers (72 percent) with 41 percent seeking better story tellers, said the latest report from Content Marketing Institute and Marketing Profs.”
“99% marketers rated social media as either very important or somewhat import-
ant for their organization,” Regalix Research reported last year
HANMIXDIGITAL
MARKETING
HANMIXDIGITAL
MARKETING
Thanks to social media, businesses have not been looked upon as boring or uncool, they are changing the fact and make us believe that this digital marketing could be a strong power that you’re not missing.
Well, 2015 was an interesting year for these social network, companies are using Linke-dIn to build the brand and recruitment, which “reflect the brand’s emphasis on delivering a world-class experience that puts our passengers first.
Don’t be surprised that the world of 2015 was the ‘Content Marketing’, which tells us the aggres-sively adopting video storytelling is on move. Notic-ing that mastering the art with our Live Test Series, few companies are doing that in the tire industry, to show what the tire can do, we need a Real Test, and that is also Hanmix wants to achieve and is doing now. ‘Engaging content’ has passed through the whole year of 2015, and 2016 it won’t be any different, we are seeking for better story tellers and have a better understanding of what content will be effective. “Content is the King in Hanmix”, ready for all the channels, we are trying to do more with less, increas-ing the budgets for 2016 for the increased investment in social media from people, to vendors, to the real life that people live, around them, to optimize the con-tent.
Just Follow Us
13 14
Hanmix way
Market sales network
• Its not about if you get your product from factory or trading company • Its not about the factory can give you lower prices.• Its not about trading company can get profit from you.
• We work together side by side withour partner in his market to support him.
•We make market-ing plans together for his market.
•We use the short way to reach high profit.
•Pyramids network
•Flat network
•We study and build the brand with our partner.
• In the end you will get your product and then What will happen?Nothing, you will face all your market problems by yourself and the factory or trading company will not help you.The best thing they can do is to give you some refund in the end of the year or maybe some gifts.
Others’ way•After you buy they don’t care.
• Export Trust
• TOOLS TO SALE
Hanmix must be higher 15% to 20% than other brand from the same origin.
• Give trust about the quality.• Can get more profit.• Can cut the marketing cost from the high profit.
• Trustable brand. • Famous brand.• Easy to sale.• What customer want.• Low price.• High profit.• What can give more facility.
• Direct reject from sub-dealer.•Quantity will not be big.•Need to follow the customer every time to make sales.
GOOD BAD
• It will avoid the customer from price war. • It will give the customer all the trust in quality that he need.• It will give us the margin to expend on marketing plan.
ONE ANSWER We Create Demand For HANMIX
The business circle move around what end- user need. Everything effected by what the end-user think he want.
Hanmix wayThe normal circle business move for down to upEnd-user request move to service center move to sub dealer move to dealer to our partner .Our job with our partner to reach the end-user so the business circle start from down to up.
So he can sit and relax and wait the orders.
HANMIX SALES WAY
15 16
Sold at unbeatable prices on retailer’s websites, Chinese tyres may attract consumers looking for a good deal. Yet, the quality of Chinese tyres have been questioned, particularly when it comes to performance on wet roads.
It is impossible to precisely count the number of Chinese tyre brands imported into Europe. It is said that there are more than 300. LingLong, WanLi, Blackstone, Goodride and Infinity are among the best known. But others appear each month…
Undoubtedly, price is the Chinese tyres trump card: 20 to 50% cheaper than products from competing premium brands. Also, Chinese tyres are readily available. Although it is difficult to find them in car centres or at specialised dealers, they can be easily bought from dealers’ websites. On the pneus-online website, for example, out of the 83 brands displayed, around fifteen of them are Chinese brands.
Critics argue that some Chinese tire brands don’t have the same quality standards as global brand-name tires when it comes to performance and longevity. Some comparisons tests seem to support this perception. However, there are exceptions, especially with heavy-truck tyres. Some Chinese heavy truck tyres have a good reputation for quality and can be retreaded.While controlling operating costs is extremely import-ant to fleet managers, it also brings to mind the adage that “you get what you pay for,” especially if it means getting only one life from a set of tires because they can’t be retreaded or being limited to a single retread instead of the up to five retreads typical for most brand-name casings.
More than 300 Chinese brands identified Unbeatable price
On June 12, the U.S. government imposed added duties on automobile and light-truck tyres imported from China. One unintended consequence of U.S. tariffs is that Chinese tyre OEMs reallocate their tyre exports to other markets. Chinese truck tyre imports are rising in Europe, capturing an ever larger share of a European replacement tyre market for trucks, according to the European Tyre & Rubber Manufacturers’ Association (ETRMA).Imports of truck tyres from outside the European Union grew 42 percent in 2014, the ETRMA said in its report, including a 50-percent increase from China. Tyres from China represented 60 percent of imports.
Chinese imports rising in Europe
You get what you pay for
It has been estimated that the international manufacturers account for about 70% of the Chinese passenger vehicle OE tyre market as the Chinese tyre manufacturers suffer from lower quality and weaker brand image. This high percentage is encouraging for the international manufacturers given the likelihood that customers typically favour their OE brand when replacing tyres. However, Chinese manufacturers are making strenuous efforts to improve the quality of their tyres, spurred in part by growing local consumer awareness of the safety and fuel efficiency merits of better tyres and in part by the more stringent EU requirements on tyre performance. The EU tyre labelling regula-tions have raised the technical threshold for tyres imported from China, and have had a significant impact upon exports from many Chinese tyre manufacturers. In response, several Chinese firms have sought to establish partnerships with foreign firms to upgrade their products technical capabilities. Such collaborations have the potential to benefit both partners, with the Chinese firms improving the quality of their tyres and the European firms increasing their revenues from the Chinese market. One reason China tyre manufacturers have focused on the replacement tyre market is because of their difficulty penetrating the OE market, where tires are sold directly to auto manufacturers for vehicle assembly. However, this dynamics may change. In 2015, China’s state-owned ChemChina acquired Pirelli, the fifth largest tyre manufacturer, giving it a foothold in the OE tyre market by becoming a major supplier to BMW, Mercedes-Benz, and Ford.
.
Efforts to improve quality from Chinese manufacturers
Annual Growth Rate
17 18
CHINESE TYRE Export2015
In 2015, China Exported 44.451 Million Tires and Brought in an Export Value of USD 13.846 Billion.
MIX-HEAVY
• Big lateral tread blocks provide high traction
• Modified tread compound improves cut resistance
• Strong construction improves load performance
In 2015, China exported 44.451 million tyres with a year-on-year decreasing of 6.58% and brought in an export value of USD 13.846 billion with a year-on-year growth decreas-ing 15.81% year on year. Influenced by the continuous decline in the global price of natu-ral rubber in recent years, costs of tire production have decreased too, leading to a decline in average unit price.Chinese tyres are exported to over 200 countries and regions, among which the US is the largest export market. In 2015, China exported 1.065 million tons of tyres to the US with a year-on-year decreasing of 20.78% and brought in an export value of USD 2.783 billion with a year-on-year decreasing of 23%.The EU is the second largest tyre export market. Besides, the United Arab Emirates, Mexico, Russia, Saudi Arabia and Australia all constitute important export destinations of tyre.In 2016, the export of Chinese tyres still seems hard due to slow growth in global econo-my and shrunk domestic demand. On one hand, as European and Japanese economies are on the brink of recession and emerging economies slow down their growth, the external market demand is limited; on the other hand, the competitive devaluation of foreign currencies has resulted in the passive appreciation of RMB and thus the decreased com-petitiveness of Chinese exports.On the whole, as China has great cost and industrial chain advantages, Chinese tyre is expected to maintain its status in global market in near future and reports a continuous increase in export.
INCH SIZE TYPE PRLOAD INDEX / SPEED SYMBOL
STDRIM
MAX.LOAD
KG KPA
MAX.PRESSURE
OVERALL DIAMETER (MM)
TRADE DEPTH (MM)
Tire Dimension
24 20 8.50
9.00
9.00
6.00G
6.25H
7.50
8.00
8.50
160/157 K 4500/4125 900 1223 20.00
20.00
20.00
15.50
16.00
18.00
19.50
18.00
1223
1223
808
858
1054
1089
1125
770
770
930
930
900
900
9304750/4500
1500/1320
1800/1600
3250/3000
4500/4125
3550/3250
4000/3650
162/160 K
122/118 L
128/124 L
149/146 L
152/149 L
156/153 L
160/157 K20
16
18
22
18
20
14
12.00R24 Regional & On-Off Road
Regional & On-Off Road
Regional & On-Off Road
Regional & On-Off Road
Regional & On-Off Road
Regional & On-Off Road
Regional & On-Off Road
Regional & On-Off Road
325/95R24
325/95R24
7.50R16LT
8.25R16LT
10.00R20
11.00R20
12.00R20
24
24
16
16
20
20
20
For Regional & On-Off Road
TRUCK & BUS
19 20
World's Three Largest Rubber Producing Countries Agree to Cut Rubber Exports
The world‘s three largest rubber producing countries Indonesia, Thailand, and Malaysia (supply 67 per cent of the world's rubber), have agreed to start reducing rubber exports. As mem-bers of the International Tripartite Rubber Coun-cil (ITRC), the three countries decided on this policy to boost rubber prices in the global market.The agreement to cut rubber exports was made on February 4, 2016. The ITRC will cut export volume by 615,000 tons starting on March 1
until August 31, 2016. Thailand will lower its exports by 324,025 tons, Indonesia by
238,736 tons, and Malaysia by 52,249 tons.
The total cuts account for nearly 6% of global natural rubber
output.
"The three countries' ministers believe that cutting exports and boosting domestic use of rubber will drive up prices and fix the price slump, making prices fair for rubber farmers," Thailand's agricul-ture ministry said in a statement. Besides cutting exports, the three countries also agreed to increase domestic consumption of rubber, including for road and railway construction. "We are optimistic with joint implementation of these measures, rubber price will recover and continue to be fair and remunerative to all small-holders and other stakeholders in the natural rubber industry," the ITRC said in the statement.
Rubber price increased
In December, the three countries had expressed concern about the slump in prices, which fell to below production costs, causing farmers to switch to other activities, according to a joint statement after ministe-rial meeting. They pledged to maintain supply-demand balance of natural rubber and planned to form a regional rubber market for better price transparency.Thailand subsequently moved to support prices by agreeing to buy rubber from grow-ers at above market prices last month.Previous efforts by major rubber producers to cut exports or output have only had a fleeting impact on prices amid a slowdown in top rubber importer China. In 2014, the ITRC members also agreed to cut exports to curb excess supply.
Futures monthly jumped by as much as 16%, to 180.7 yen ($1.58) a kilogram on the Tokyo Commodity Exchange following the export cut announcement. Futures fell to 144.5 yen on Jan 12, the lowest since March 2009 and physical prices in Thailand tumbled for a fifth year as supplies expand-ed after a decade-long rally in prices encour-aged top producers to plant more trees.
The export price of Thai ribbed smoked sheet No.3 rose 0.7 per cent to 45.05 ($1.26) baht a kilogram, up 3.6 per cent this year."The move by the three countries is positive for rubber prices," said Naohiro Niimura, partner at Market Risk Advisory Co, researcher in Tokyo.
Before that, they collectively cut shipments by 300,000 tonnes in 2012-13, or roughly 3% of 2012 global output. The intervention only briefly supported prices and Indo-nesia called for the pact to be discontin-ued.Global output will exceed use for two more years, with the surplus quadrupling in 2016, according to The Rubber Economist Ltd, a London-based industry researcher. World demand growth for natural rubber is estimated to slow to 1.3% to 12.6 million tonnes this year, while production expands 3.8% to 13 million tonnes, widening a glut to 411,000 tonnes, The Rubber Economist estimated in December.
21 22
Reading
Tyre Wear Patterns What Do They Mean?
A tyre can tell you a lot about a sus-pension. Most specifically, it can tell you if the angles, inflation and compo-nents are within specification. Here are the most common wear patterns and
what causes them.•Feathering: •Over-inflation Wear
•Scalloped •Outer Edge Wear
• Bushings
• Springs
• Loads
•Outer Edge Wear
•Under-inflation Wear
The indicator of excessive positive or negative toe angle is a feathering or scuffing that can be detected by stroking your finger-tips across the edge of each tread bar or tread block. A feather edge on the inside of the tread bar indicates excess toe-in, while a feather edge on the outside of the tread bar indicates toe-out. Because toe angle is affected by changes in camber and caster angles, it’s always the last angle to be adjusted during the wheel alignment process. In addition, any change in camber or caster angles will immediately change the toe angle. Toe angle geometry can also be greatly affected by changes in suspension height.
Cupped or scalloped dips appearing around the surface of the tread could indicate loose, worn or bent suspension parts. Worn shock absorbers or unbalanced tires can also cause cupping, but the cupping would typically be more indicative of a concentric pattern. Shocks and struts are the most likely culprit because they provide damping force to control tire movement. When the tires move excessively, the scalloped pattern can appear. A lack of rotation can cause this condition.
Wear on the outer edge of a tyre is rare these days, but it does happen. Positive camber, caster and toe can lead to wear on the outer edge. If you see edge wear on one side, check the thrust and setback.But, it should be noted, the leading cause of outer edge wear on modern vehicles is over-enthusiastic corner-ing.
Ozone, extreme temperatures and other atmospheric issues tend to destroy rubber bushings and cause the alignment angles to change. Some vehicles have hydraulic bushings on the rear lower control arms. Some bushings will leak when they fail. When a bushing in the rear fails, the extra movement causes the wheels to toe out and the camber to go nega-tive.
As a suspension compresses and rebounds, the alignment angles change. Engineers tune alignment angles for a specific ride height to maximize handling and tyre wear. If a spring can no longer support the vehicle, the alignment angles will suffer. Most engineers tune the suspension to toe out when the rear suspension compresses. This increases vehicle stability. But, it also causes the inner edge of the tyre to wear. Springs are made of metal that is heat-treated, but can still fatigue. This includes leaf, coil and torsion bar springs. If you see a vehicle that needs considerable adjust-ments for camber on both wheels of the same axle, inspect the springs.
Loads in the rear of the vehicle will cause changes to toe, caster and camber in the front (and possibly the rear). The camber and caster will become positive in the front, and if the vehicle has an independent rear suspension, the camber will become negative and it will be toed out. This could lead to outside edge wear in the front and inside edge wear in the rear.
Inner edge wear on tyres is the most common problem most technicians see. The angles causing this type of wear are typically negative toe and camber. For parts, there are three component sources of the inner edge wear: bushings, springs and loads.
Tyre wear in the center of the tread pattern tells you that the inflation patterns are too high. Too much pressure can cause the contact patch to shrink and the center of the tyre to carry all of the load.
Tyre wear on the edges of a tyre will typically indicate inflation pressures are lower than specified. When a tyre is underinflated, the contact patch grows and the load is carried by the outside edges of the patch.
23 24
TH
RE
E STEPS TO CONTROL TYRE
SA
FT
Y
• Check your tread depthMore tread means more grip in the wet. It’s as simple as that. Check your tread depth regularly either with a dedicated tread gauge or using the built-in tread wear indicator on your tyres. The legal requirement is that the tread grooves retain a certain minimum depth, when measured at Tread Wear Indicator (TWI), located around the circumference of the tyre. In European countries for summer passenger tyres, the figure is 1.6 mm while in several countries for certain winter models the reference is 4 mm.
◆ On all four tyres◆ In each main groove◆ In at least 2 points along the groove
• Check your tyre pressureTyres simply will not work without enough air. Make sure you check your pressure at least once a month and keep your tyres correctly inflated at all times. You’ll find the correct pressure for your vehicle in your operating manual and in most cases either under your fuel cap, on the inside of your door or in your glove compartment.
◆ When your tyres are cold◆ Before long journeys◆ When carrying heavy loads
• Check for damage or irregular wearLook after your tyres and they will look after you. Check regularly for any signs of irregular wear, any sharp objects lodged in the tread and any cuts, tears, cracks or bulges. If in doubt, ask a specialist!
◆ On all four tyres◆ On both sides of the tyre◆ On wheel rims (which may damage your tyres)1
2
3
25 26
��In Lithuania, only 35% of motorists replaced their tyres based on their dealership's recommendation, and in Poland only 44% did so, compared to 62% in the UK and 59% in Germany. This suggests that, when it comes to choosing a particular brand, motor-ists in these countries will be more interested in cost savings. □□Many motorists in mature European markets did not actually know how often their tyres were replaced in terms of accumulated mileage or years. This figure was highest in the UK, where 61% of motorists did not know, while in most of the other mature European markets, this figure was typically over 40%; only Italy, with 39%, had a lower propor-tion.
RR-111
Consumer Trends In the
European Tyre Market
• The versatile tyre pattern designed for loaders，graders and otherequipment used in construction, stockpile and truck-loading applications.
• Unique non-directional traction patterns can provide optimum traction without compromising tread life.
• Enhanced stability and riding comfort.
• Super sidewall cut
• Groove stone ejector.
OFF THE ROAD
Consumer reaction to economic pressures has shaped the tyre market for the past six years, with motorist austerity becoming widespread, deferral of replacement becoming more prominent and price becoming the greatest influencer when choosing a tyre for many. ��Brand loyalty in Europe is low, with typically less than 10% of motorists placing high importance on brand loyalty when purchasing tyres. In the UK, only 7% of motorists placed any impor-tance on brand loyalty, while of the leading five markets, France is the only market where more than 10% of motorists place any major emphasis here.
Zollverein Coal Mine Industrial Complexin Essen
27 28
The winners of this year’s Tire Technology Interna-tional Awards for Innovation and Excellence have been crowned at a ceremony during Tire Technology Expo in Hannover, Germany.Bridgestone picked up the prestigious Tire Manufacturer of the Year award for the second time. The world’s largest tire maker was recognised by the awards’ indepen-dent judging panel of 27 tire technology experts for renewed investment in its research and development (R&D) and sustainable manufacturing programmes.The Tire Manufacturing Innovation of the Year award went to the 5THR tangential mixer rotor from Kobe Steel. This special rotor enables existing tangential mixers to be converted to silica-rich compounds, instead of having to replace them with intermesh mixers.Nokian Tyres collected the Tire Technology of the Year award for its Hakkapeliitta R2 winter tire for the BMW i3, which scored an EU label ‘A’ grade for rolling resistance, the first time this has been achieved by a winter tire.The Environmental Achievement of the Year category was awarded to AquaJet for its water jet rubber recycling technology, which recycles used tires into material good enough to be reused in tire manufacture, beating competi-tion from nominees including Carbon Clean Tech’s Recovered Carbon Black, the SAM-T dosing system from ColorService and Cooper Tire’s Advances in Guayule Natural Rubber.
And finally, the Tire Industry Supplier of the Year award was won by Mesnac, having been runner-up in the category for the previous two years. The jury was impressed by the Chinese supplier’s commitment to R&D and its pioneering work in smart tire manufacturing.The head of the judging panel and editor of Tire Technology International magazine, Graham Heeps said: “Many congratu-lations to all our winners. The results of this year’s awards reflect two key trends in the tire industry: producing products with low rolling resistance, but doing so in an efficient, sustainable way. We’re delighted to be able to put a spotlight on the fantastic work being done in this area.”Also announced on the night were the winners of the Young Scientist Prize (Gregory Smith) and the Lifetime Achieve-ment Award (Professor Jacques Noordermeer).
Tire Manufacturing Innovation of the Year - 5THR tangential mixer rotor – Kobe SteelIn recognition of scientific and technolog-ical excellence in tire manufacturing.
Environmental Achievement of the Year - 5AquaJet's water jet rubber recycling technologyIn recognition of environmental advances in the tire industry.
Tire Industry Supplier of the Year - Mesnac In recognition of excellence by suppliers to the tire industry.
Tire Manufacturer of the Year - Bridgestone In recognition of achievements by tire manufactur-ers.
Lifetime Achievement Award - Jacques Noordermeer, emeritus professor of Elastomer Technology and Engineer-ing, University of TwenteIn recognition of a career of outstand-ing service to the tire industry.
Young Scientist Prize - Gregory Smith In recognition of the scientists and engineers of the future who will contribute to scientific knowledge within the tire industry.
Tire Technology of the Year - Hakkapeliitta R2 155/70R19 84Q – Nokian Tyres In recognition of real advances in technology.
29 30
When Traveling in China --
Food and Drink TipsWhen
Traveling in China --
Food and Drink TipsWhen
Traveling in China --
Food and Drink TipsChinese people prefer to greet with each other in the way of saying 'Have you had a meal? This nation attaches much importance to dining. Therefore, dining is one of the hottest topics during chatting. Chinese cuisine has a very high reputation worldwide and rep-resents the magnificent culture of the nation's almost five-thousand-year old glorious history.
• What to Eat in China
ou may not travel just for the sake of traveling. If you go to China, you will find that the abundant,
delicious food gives an almost artistic impression and becomes an integral part of your travel experience. There is a great variety of food to cater to even the fussiest eater.
Y The staple food in China is usually rice and wheat. Millet, corn, buckwheat, potato, sweet potato and many kinds of legumes are also common. Apart from rice, wheaten food like steamed bread, noodles, deep-fried twisted dough sticks, steamed stuffed buns, as well as various gruels, cakes and snacks with special local flavors always make the dining table rich and colorful to bring you extraordinary treats.China is a big country with a vast territory abounding in natural resources, and the people's way of life, customs, economic and cultural development, as well as general local conditions, all vary. The local flavors and superb cook-ing form the present world-famous Eight Cuisines from the eight provinces of Shandong, Sichuan, Guangdong, Jiangsu, Zhejiang, Fujian, Hunan and Anhui, each of which has its own characteristics. Including the typical Beijing Cuisine and Shanghai Cuisine, which are also popular in China.
You can enjoy the delicious Chinese food not only in superior restaurants with many facilities and quality service, but also in ordinary eateries that are much cheaper but still serve delicious dishes. Prices vary, based on the different conditions and the environment. Anyway, wherever you go for a meal, health, sanitation and safety are necessities that you should pay much attention to. Some appetizing local snacks are usually sold at the roadside eateries, night markets or street restaurants that are commonly found in the country.Food in remote areas or cities, like Lhasa, is not as fine as that in large cities. Besides, there are not so many choices and you may not be used to the local taste, especially in the regions of many minority features and special eating habits.Western-style dishes, which you may crave now and again, can also be found easily in China.
Most of the star-rated hotels have a restaurant providing western dishes. In addition, some fast-food outlets, like McDonald's, KFC and Pizza Hut, are not only popular among Chinese people but also offer much conve-nience for overseas visitors.Food Culture� Just as the ingredients of each dish and presentation is important, table manners and courte-sy among diners are very much part of the Chinese cultural tradition. The facility to partake of these delights is also distinctive -chopsticks! To see even the smallest child eat with such dexterity is quite amazing for many foreigners. The use of two simple sticks in this way is an art in itself and chopsticks have determined the way in which dishes are presented at table. Only by combining excellent dishes with good manners can the high art of Chinese cuisine be truly enjoyed to the full.
31 32
MIX-MORA AS
PASSENGER
The asymmetrical design provides excellent grip in both dry and wet conditions, enhances turning handling.
Variable pith on both sides reduces noise.
The updated SSBR and silica compound provide excellent wet grip, much reduced rolling resistance, and terri�c handling in high speed.
The corrugated central grooves direct water, the wide-angel grooves enhance anti-hydroplaning capabilities. It runs easily on downpour highway.
Strong circumferential central rib improves straight line stability.
Rim protector designed.
YOU THE ONE
WE LOOKING FORW W W . H A N M I X . N E T
HANMIX strategy from beginning is to find the right partner to build the brand.We are looking for a partner who cares about devel-opment the business by following marketing and strategy when he introduce the product.HANMIX has a plan for 10 years, dividing into 2 steps.Step No.1: 5 years with two levels.Level No.1: 2 years (Building the trust in the products)Level No.2: 3 years (Creating good image for the brand name with all sub-dealers)Step No.2: 5 years.
Make HANMIX to be the top 10 brands in the market.HANMIX have the tools to make it by using:
•Full range of tyres (PCR, TBR, OTR, Solid, Pneumatic, OTR, Agriculture, Tube, Flap, Valve and balance Leads) and soon we will add Batteries and Bicycle tires.• Different departments work as one unit (sales – marketing – advertising-technical –purchase – manage-ment).•Full support to the partner from inside his market and from outside.• Different marketing plan depend on the market, the times, and the other conditions and many other things (for more information please contact the marketing department).
So if you think this will be suitable for you why not to be our partner?
