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Confidential & Proprietary | 1 How Mobile Based Driver Safety Can Optimize your Fleet Operations

GreenRoad and CCJ Webinar on Fleet Management driver safety

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Confidential & Proprietary | 1

How Mobile Based Driver Safety Can Optimize your Fleet Operations

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The Statistics

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INJURY RESULTS IN 12 DAYS ABSENTEE

12

5,000Drivers

100,000impacted customers

$10M annual direct cost

+Brand Impact

1 IN 5 FLEET VEHICLES ARE INVOVLED IN A CRASH ANNUALLY

AVERAGE REPAIR COST OF AN ON-THE-

JOB CRASH

Statistics – the bottom line

Source: The National Highway Traffic Safety Administration (NHTSA), USA

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Ripple Affect of Aggressive Driving

Aggressive Driving

High Fuel Consumption

Absentees

Injury, Fatality

Accidents/Incidents

High risk of collision

CO2 footprint

Service Disruption

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Dispatchers (gravel level): “I love those drivers who manage to keep the bus on time, no matter what it takes. Adding tight safety adherence will kill our punctuality and customer satisfaction”

What A Service Manager Sees From 30k ft?

Managers need a 30k ft view on their field force Safety vis-a-vis Performance in order to resolve the conflict

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Successful Organizations

Mobile Workforce Customers Managers & Executives

Improve workforce safety and productivity, optimize

asset performance and transform service delivery

Enable service technicians to more efficiently address

customer calls in a safe and timely manner with reduced disruptions

Rapidly analyze asset and service performance,

safety trends, financial and regulatory exposure

• Reduce Safety Incidents• Keep Your technicians Free From

False Claims• Improve Customer Satisfaction –

Happy technicians on the road• Shortened work cycles

• Increase Margins• Reduce Service Costs• Reduce Risk and

Associated costs

• Faster Response Times• Identify correct resource• Identify closet resource• Happier Customers

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Mobile Devices In Today’s Fleet Operations

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Growth Factors for Mobile – More than Safety

• Expense control in operations management • Fuel• Vehicle maintenance • Bad driver behavior cause vehicle and cargo damage• Driver training

• Compliance: • CSA 2015: Hours of service regulation• IFTA: Any heavy truck that crosses state, province, or country boundaries

must file IFTA paperwork that declares the number of miles driven in each jurisdiction.

• Low cost• Not focused on

tracking• Take advantage

of existing data plans

• Easily deployed

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Mobile Workforce Trends

Total Mobile Workforce - 2015

1.3 billion total mobile workforce

IDC 2015

~ 3.3 billionIDC 2015

Global MWFM Solutions

$9BILLION

in 2019

Technavio 2015

U.S. Mobile Workers

2015

105.4

IDC Research 2014

MILLION(Early Adopters)

• The Market is large and growing for next 3-5 years• Mobile workers are already equipped with mobile devices

• As fleets and technology modernize mobile technology will quickly outpace and replace hardwired technology. • MWFM Users will leverage their existing mobile/wifi data plan

• Progressive organizations will include safety and fleet performance as part of their business monitoring.

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Mobile Device Solutions vs. Black box telematics

Pros:• Little to no hardware costs • No install costs (self installs)• No maintenance costs• Leverage existing data plan • Immediate and Global Roll Out opportunity• 1 driver – many vehicles• Next generation mobile devices• GPS, accelerometer, voice, data, barcode

scanning• Powerful wireless data networks• Access to Additional Workforce Management

capabilities:• HOS• Navigation• Proof of delivery• Work management and planning• Integration to inventory and billing

• Flexible pricing model using SaaS

Cons: • High cost of implementation• High cost of equipment• Complex set up• Inventory turn around time• Expanded capabilities to useful life

without adding more hardware• Limited Innovation• Tied to one vehicle• Device maintenance costs• Higher ongoing network or satellite

charges

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Hours of Service and Safety – Go Hand in Hand

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Hours of Service and Electronic Logging – Why is it important?

• The purpose of the HOS is to reduce accidents caused by driver fatigue. As the graph to the right illustrates, the number of hours spent driving has a strong correlation to the number of fatigue-related accidents.

Source: FMCSA

Fleets utilizing a mobile electronic logging system along with a driver safety system can realize the following

benefits when used correctly:• Avoid fines and penalties• Up to a 15% reduction in crashes,• Significant reduction in speeding and braking related

safety events• Up to a 25% saving in fuel related costs• Significant reduction in idling related waste• Significant reduction in vehicle maintenance costs

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Benchmarking Your Drivers – Best Practices

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The Methodology Behind Driver Safety

Unconscious Errors

Conscious Errors

Conscious Improvement

Subconscious Improvement

Continuous Self-Correction Cycle Predictable and Lower Fleet Risk

Minor Crashes

Severe Crashes

Catastrophic Crashes

Driving Errors

Close Calls

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Using Scorecards and Gamification to Drive Change

A VARIANCE OF “UNKNOWN” DRIVERS

DRIVERS ARE MAPPED TO AN INDIVIDUAL RISK PROFILE

UNIFORM, IMPROVED DRIVING BEHAVIOR ACROSS YOUR FLEET

No Visibility

Gain Insight

Manage Change & Driver Behavior

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How to Drive Sustainable Change

UNFREEZE

Helping stakeholders recognize

that change is indeed necessary.

CHANGEDeveloping new behaviors, values and

attitudes.

RE-FREEZE

Actions to reinforce and support changes so

that they become a permanent behaviors.

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How do your Drivers Measure Up

Implement a blind profile period before starting your program

0

20

40

60

80

100

120

140

160

180

Blind Profile

Begin Feedback and Drivers Self-Improvement

Management by Exception & Organizational Policies

Safety Score

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What Is Happening In This Instance?

What did the driver do wrong?

What risk does this pose to your organization?

What data is missing from this event?

What can you do to prevent this in the future?

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What Is Happening In This Instance?

What did the driver do wrong?

What risk does this pose to your organization?

What data is missing from this event?

What can you do to prevent this in the future?

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What Is Happening In This Instance?

What did the driver do wrong?

What risk does this pose to your organization?

What data is missing from this event?

What can you do to prevent this in the future?

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Conclusion - Q&A