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Credit YES runs consistent national brand advertising
targeting car buyers with less than perfect credit
&
We own and operate the nation’s largest call center that
is totally dedicated to converting special finance
customers into car buyers.
Simple Business Model
Consistency is Key
Consistent brand advertising combined with consistent call handling yields consistent show
room traffic.
Back Story
The founder and former CEO of Bar None has joined Credit
YES to lead its national roll out.
Bar None was the largest
automotive credit based
marketing company in the
country, selling over 1 million
cars through its national dealer
network.
Dealer Dashboard
$2.5mm
National Advertising Co-op1
Instant Response4
91% Contact Rate on First Dial
4-Minute Follow-up Call5
Multi-Media Brand Campaign3
Vanity number and URL
CreditYES.com
1-800-CreditYES
2
Local Customers Ready to Buy
98
App/Appt Sent to Local Dealer
6
Appointment Set with Local Dealer
v
Turn by Turn Directions
7
How it Works
National Dealer NetworkLimited to one dealer per 300,000 people.
DMA #17 / DenverPopulation: 4,142,630Max Dealers: 13
DenverLos Angeles
DMA #2 / Los AngelesPopulation: 17,775,629Max Dealers: 25
DMA #13 / SeattlePopulation: 4,660,335Max Dealers: 15
Seattle
Sold
OutPortlan
dSold
Out
New York
Lancaster
DMA #40 / LancasterPopulation: 1,950,520Max Dealers: 6
Sold
Out
Nashville DMA
DMA #29 / NashvillePopulation: 2,519,265
Max Dealers: 8
Our proprietary call center script was designed and built by processing over 8 million sub prime applicants resulting in over 1 million cars sold.
“Dealers are doubling the effectiveness of their advertising by simply responding to their leads in less than five minutes” – Bob Johnson
34% of advertising dollars wasted due to slow follow up.
Dedicated Credit Based Call Center
• 91% contact rate when called within 4 minutes.• 57% contact rate after 60 minutes.
• 75% Appointment Set Rate with consistent scripting.
• 61% Appointment Set Rate with in-house call handling.
• 61 % appointments show with consistent scripting and follow up communication.
• 51% appointments show with in-house processes.
• 33% conversion (shows to deals) with 4 Minute Follow Up, consistent follow up and processes.
• 6% conversion (leads to deals) with normal processes.
Pulling a credit bureau prior to the lead showing up at your dealership creates a trigger lead that your competition may be using against you.
Hint:
CreditYES vs. Dealer Comparison
Mid-level$2,495
Premium$4,995
Starter$1,495
Actual Dealer Results - March 2013Fidelity Fleet & Finance (March Results): $7,500 Spent • 32 Cars Sold • $3,300
Average Gross $105,600 Total Gross – Tony Farr Owner
Reasonable Expectations
Actual March 2013 Results
References available upon request
Spent Cars Sold Average Gross
Total Gross
Dealer 1 $7,500 32 $3,300 $105,600
Dealer 2 $7,500 23 $2,500 $57,500
Dealer 3 $6,000 20 $3,000 $60,000
Next Step
Market Reservation Form Simple Dealer Agreement
800-376-3730
Call us to make your reservation