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New & updated B2B automotive market analytics and market size in the Benelux region!
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Fleet ProfileBreda, The Netherlands, 2014
Analytics
Market size – Dutch Market
Dutch Car and LCV Market
Data based on “RAI i.c.w. RDC” 31-12-2012
Total Cars LCV Own funding 584.170 291.048 293.122 Leased 695.737 570.106 125.631 Automotive professionals 458.463 392.654 65.809 Private 7.309.708 6.888.579 421.129 Total Dutch Market 9.048.078 8.142.387 905.691
Total B2B 1.738.370 1.253.808 484.562 Total Addressable B2B 1.279.907 861.154 418.753
Total Addressable B2B:
All vehicles in the end user “Business market”. Therefore excluded are all private owned vehicles and all vehicles owned by automotive professionals such as dealers, rental companies and importers.
Market size – Business Cars and LCV’s
All Cars and LCV's 9.048.078 (100%)
Private 7.309.708 (80,8%)
B2B 1.738.370 (19,2%)
Automotive Professionals458.463 (26,4%)
Adressable B2B 1.279.907 (73,6%)
Own funding584.170 (45,6%)
Leased695.737 (54,4%)
Data based on “RAI i.c.w. RDC” 31-12-2012
Market size – Business Cars
All Cars8.142.387 (100%)
Private 6.888.579 (80,8%)
B2B 1.253.808 (19,2%)
Automotive Professionals392.654 (26,4%)
Adressable B2B 861.154 (73,6%)
Own funding291.048 (45,6%)
Leased570.106 (54,4%)
Data based on “RAI i.c.w. RDC” 31-12-2012
Fleet Profile represents: 3.0 million employees > 435.000 vehicles > 65,000 decision makers
Fleet Profile Nederland:Locations 17,000Organizations 14,000
Total Dutch Market vs Fleet Profile Database
Fleet Profile segmentation (Benelux)
Benelux: 28.500 sites
Fleet Profile Database represents: 4.5 million employees 950.000 Total Fleet (VEHICLES) 668.750 CAR’s 166.500 LCV’s
The illustration shows the average number of vehicles found on the sites interviewed for the Fleet Profile database. It contains
both company owned and leased vehicles (vehicles = cars + lcv + trucks)
Market size – Average Fleet
The several funding methods do not exclude each other. In other words a specific site can own vehicles, have vehicles through
operational lease and vehicles through financial lease.
Funding Methods
The several funding methods do not exclude each other. In other words a specific site can own vehicles, have vehicles through
operational lease and vehicles through financial lease.
Funding Methods
Car Policy
Brand Penetration (No shares)
Brand Penetration (No shares)
Brand Penetration (No shares)
Above illustration focuses on the three most deployed lease companies in the Netherlands. The illustration depicts the
percentage of sites per segment (in this case total fleet size) with vehicles from Athlon, Leaseplan and Alphabet Lease.
TOP 3 Dutch Lease companies
Above illustration focuses on the three most deployed lease companies in Belgium. The illustration depicts the percentage of
sites per segment (in this case total fleet size) with vehicles from KBC, Alphabet Lease and Leaseplan.
TOP 3 Belgium Lease companies