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IMAGINE YOUR ADVERTISEMENT ON THE MOVE !

Mobile Lunch Truck Presentation Food And Beverage Promotions

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Advertising on lunch trucks provide companies with an opportunity to target a segment, that can’t be reached by regular media. We can provide you with marketing& advertising platform where we they can advertise to the world on the move.

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Page 1: Mobile Lunch Truck Presentation Food And Beverage Promotions

IMAGINE YOUR ADVERTISEMENT ON THE MOVE !

Page 2: Mobile Lunch Truck Presentation Food And Beverage Promotions

Del Real Foods Campaign

Page 3: Mobile Lunch Truck Presentation Food And Beverage Promotions

Get Noticed!!!

THINK OUTSIDE THE TRUCK!

Page 4: Mobile Lunch Truck Presentation Food And Beverage Promotions

Del Real Foods Campaign

Page 5: Mobile Lunch Truck Presentation Food And Beverage Promotions

Del Real Foods Campaign

Page 6: Mobile Lunch Truck Presentation Food And Beverage Promotions

Johnny Rockets

Page 7: Mobile Lunch Truck Presentation Food And Beverage Promotions

Sprinter Cupcake Food Truck

Page 8: Mobile Lunch Truck Presentation Food And Beverage Promotions

The Tabasco Mobile Kitchen Trailer

Page 9: Mobile Lunch Truck Presentation Food And Beverage Promotions

RC-COLA CAMPAIGN

Page 10: Mobile Lunch Truck Presentation Food And Beverage Promotions

RC-COLA CAMPAIGN

Page 11: Mobile Lunch Truck Presentation Food And Beverage Promotions

RC-COLA CAMPAIGN

Page 12: Mobile Lunch Truck Presentation Food And Beverage Promotions

RC-COLA CAMPAIGN

Page 13: Mobile Lunch Truck Presentation Food And Beverage Promotions

MASECA® En La Cocina

Page 14: Mobile Lunch Truck Presentation Food And Beverage Promotions

DELISSIO PIZZERIA

Page 15: Mobile Lunch Truck Presentation Food And Beverage Promotions

PLANET SMOOTHIE

Page 16: Mobile Lunch Truck Presentation Food And Beverage Promotions

FRSSER’S PASTRAMI

Page 17: Mobile Lunch Truck Presentation Food And Beverage Promotions

TACO BELL LUNCH TRUCK

Page 18: Mobile Lunch Truck Presentation Food And Beverage Promotions

LA –STREET FOOD FEST 2010

Page 19: Mobile Lunch Truck Presentation Food And Beverage Promotions

National Coverage

Mobile Mex-Media Group provides advertising and executes sales promotions on over 4,000 mobile Lunch Trucks nationwide.

Page 20: Mobile Lunch Truck Presentation Food And Beverage Promotions

Market List

AtlantaAustin, TXBakersfieldBaltimoreCharlotte, NCChicagoDallasDenverEl Paso, TXFresnoHartfordHoustonJacksonvilleKilleen, TXLaredoLas VegasLos AngelesLouisville, KYLower Rio Grande ValleyMiami

ModestoNew OrleansNew YorkNorthern New JerseyOrlandoPhiladelphiaPhoenixPortlandProvidence, RIRaleigh-Durham, NCSacramento/StocktonSalinas / MontereySalt Lake CitySan AntonioSan DiegoSan Francisco/San Jose/OaklandSeattleTacoma, WATampaTucsonVentura, CAWashington DCWaco, TXYakima, WA

Page 21: Mobile Lunch Truck Presentation Food And Beverage Promotions

THE IDEA BEHIND OUR APPROACH IS SIMPLE:• WE BY PUTTING TRADITIONAL ADVERTISING IN MOTION.

• WE BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL.

• WE BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS7 DAYS A WEEK.

Page 22: Mobile Lunch Truck Presentation Food And Beverage Promotions

BENEFITS OF MOBILE LUNCH TRUCK ADS• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL

MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000IMPREEIONS DAILY.

• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK

• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION

• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER

• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS

Page 23: Mobile Lunch Truck Presentation Food And Beverage Promotions

Advertising

Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.

Page 24: Mobile Lunch Truck Presentation Food And Beverage Promotions

Advertising

Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.

Page 25: Mobile Lunch Truck Presentation Food And Beverage Promotions

EFFECTIVENESS OFTRANSIT ADVERTISING

AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY

• 91% OF PEOPLE RECALLED WORDS AND PICTURES ONFLEET VEHICLES.

• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED.

• 60% SAID THEY WOULD BASE A BUYINGDECISION ON THESE IMPRESSIONS.

Page 26: Mobile Lunch Truck Presentation Food And Beverage Promotions

COMPARATIVE ANALYSIS

BILLBOARDS HAVE BECOMECOMMONPLACE, WITH THEEMERGENCE OF MORE CREATIVETYPES OF OUTDOOR ADVERTISING

MOBILE LUNCH TRUCK ADVERTISING IS A HIGHLY CREATIVE ANDIMPACTFUL WAY TO GENERATEIMPRESSIONS QUICKLY

Page 27: Mobile Lunch Truck Presentation Food And Beverage Promotions

CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS

TOTAL NUMBER OF IMPRESSIONS:

MONTHS DAYS TRUCKS IMPRESSIONS

3 90 50 3 MILLION

TOTAL NUMBER OF IMPRESSIONS = 3 MILLION

Page 28: Mobile Lunch Truck Presentation Food And Beverage Promotions

JESSE HERNANDEZVP Marketing

8424 Great Circle Dr Suite #100California City CA, 93505Tel: (310) 341-6731Fax:(760) [email protected]

Page 29: Mobile Lunch Truck Presentation Food And Beverage Promotions

Mobile Mex-Media Group Advertisers

BEVERAGES/PACKAGED GOODSBowl NoodleCalifornia Milk Advisory BoardCoors Brewing CompanyDe Mi Terra Aguas FrescasDole Packaged FoodsGatoradeHansen’s Beverage CompanyJarritos Mexican SodasKern’s NectarsLipovitan Vitamin DrinkMinute Maid JuicesMiss AtojitosPenafiel Mineral WatersSangria SidralShasta Beverage CompanySparkletts Bottled WaterTecate Imported BeerCONSTRUCTION HOME REPAIRAny Time PlumbingBosch Power ToolsContractors State Licensing ServiceContractors WarehouseDeWaltLowe’s Home Improvement CentersShea HomesSun PlumbingUSG DrywallUSG Sheet Rock

AUTOMOTIVEPennzoilMichelin TiresToyota TundraCOMMUNICATIONS/TELECOMMUNICATIONSAT&T Long DistanceBest Mexico Calling CardBoost MobileCox CommunicationsCharter CommunicationsCingularEZ Talk CommunicationsKARE Calling CardsKRCA Channel 62KTNQ Spanish RadioMetroPCSOrange County OnlinePacific BellQwest CommunicationsTime Warner CablevisionTCI CablevisionTelecom ClickTelemundoT-MobileUS Census 2000Verizon WirelessRETAILBoot WorldHEB Grocery Chain7-ElevenNIKEWal-Mart

Page 30: Mobile Lunch Truck Presentation Food And Beverage Promotions

Mobile Mex-Media Group AdvertisersTRAVELMexicana AirlinesFINANCIAL SERVICESAmerican ExpressBank of AmericaBeneficial FinanceCalifornia Check CashingCash N’ GoCheckmartCitibankDollar Financial GroupFast CashH&R BlockJackson HewittMexico ExpressMoneyGramMoney MartNew Check StopOrlandi ValutaPrepaid Visa CardThe Pueblo CardUS BankUS Postal ServiceViscom InternationalVisaWashington Mutual BankWestern Union

HEALTHCalifornia Department of Health Services5 A DayChild Obesity EducationTobacco ControlCancer Prevention & Nutrition ServicesTetanus PreventionStop The Clog –Grease Control ServicePUBLICATIONSAl Borde WeeklyAuto Trader MagazinesEl Clasificado MagazineEl Mexicano NewspaperExcelsior NewspaperHOY Los AngelesLa Opinion NewspaperLos Angeles TimesOC RegisterRecycler ClassifiedsENTERTAINMENTBicycle Club CasinoCalifornia State LotteryCirco FantasticoDisneyland ParkEl Rodeo Dance ClubESPNKnott’s Berry FarmPeter Piper PizzaSan Diego Chargers NFL