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PROJECT 2
: ORAL
PRESENTAT
ION
E F F E C T I VE P
U B L I C C
O M M U N I CA T I O
N [C O M 3 0 1 0 3 ]
Justin Chong Yong Sheng - 0322845Michelle Wong Sook Yin - 0322362Lew Quo Ming (Matthew) - 0322884Liew Cherng Qing (Mike) - 0322613Ee Hui Teng - 0322548Cham Zheng Chee - 0322317
Tuesda
y 9-11 S
ession
, August,
2015
Magic Art 3D Museum
Museum directors: Dato ChaiDatin Seow (Dato Chai’s wife)Dato SeowDato Marco
All from Selangor.
Opened because wanted to havetourist attraction beside Dato Seow’sHotel.
Part of Bayou Lagoon Resort Hotel.
Planning to open another museum soon.
famous for 3D illusion art
sensory perception
that causes an
altered impression
Illusion art is a
Using professional & special techniquespresented on 2D surfacesresults in
Interactive environments3-Dimensional
Mural Art inMagic Art 3D Museum
Mural Art 1Nyonya Family
Artist background
- 10 Thailand artists
- Owned by company “The Hues”
- same artist who worked for Chiang Mai & Pattaya “Art in Paradise” art museum.
Description
- Interactive oil painting
- Colorful
- Virtual chair
- 4 Nyonyas
- Nyonya window frame
spacenon-verbal
communication
first concept -
Space- Personal Distance
- Close- Intimate relationship
stereotype
intercultural communication
second concept -
Stereotype- Intercultural
- Colorful- Clothing
- Confectionery
Non-verbal cues
non-verbal communication
third concept -
- Hand Gesture
- Graceful- Facial expressions
Non-verbal cues
similarityinterpersonal communication
fourth concept -
Similarity- Interpersonal communication
- Same- Similar background
- Similar culture
passive perception
perception, self & communication
fifth concept -
- Posture.
- Clothing- Hand positioning
- Physical appearance
Passiveperception
Mural Art 2Jonker Street
Artist background
- 10 Thailand artists
- Owned by company “The Hues”
- same artist who worked for Chiang Mai & Pattaya “Art in Paradise” art museum.
Description
- Interactive oil painting
- Vintage feeling
- 2 separate paintings
- Frame
- Jonker street
passive perceptionperception, self & communication
first concept -
- Lifestyle of jonker street
- Jonker street in the past- Reminds people about the history
Passiveperception
Sapir Whorf hypothesis
language & meaning
second concept -
- Tourist – Attraction spot
- Merchant – Make a living, earn money
- Locals – Home
Sapir Whorf Hypothesis
spacenon-verbal
communication
third concept -
- Social distance- Customer – Merchant
Space
- Personal distance- Family
basic interpersonal needs
interpersonal communication
fourth concept -
- Inclusion - being included into situation
InterpersonalCommunication
non-dominantcultural communication
intercultural communication
fifth concept
- Assimilation - Harmony
- Accommodation - Nyonya
Non-dominantcultural communication
Laman Seni 7even
1st Street art project byMajlis Bandaraya Shah Alam (MBSA)
Organised by KHZNH Studio
2014 Urban Art Competition
Mural Art in
Laman Seni
7
Mural Art 1Quit Smoking
ArtistSyafiq Rasyid Bin Abdul Jalil
- Bachelor in Graphic Design – Taylor’s University
- Entered Urban Art Competition in 2014 with friends
- 1st Place in 3D installation category
- Won RM8000.
Description- 3D- Polystyrene material- Using existing air-con pipeline- Shows color contrast of the lungs.
- Reminded of the hazards of smoking.- May cause serious illness.- Dangers in smoking.
mass communication
channel
first concept -
MassCommmunication
relay information through mass media tolarge segment of the population at the same time
subjective perception
perception, self & communication
second concept -
Red - Non-smoker
Healthy
Black – Smoker
Unhealthy
SubjectiveCommmunication
Stereotype
Intercultural communication
third concept -
Intercultural communication
Assumes Black Lung is SmokerNon-smoker can have unhealthy lungs too
Stereotype
symbolic interactionism
perception, self & communication
fourth concept -
Exposed to “Smoking” – UnhealthyMedia – Harmful – Danger – Understand – Stay away
SymbolicInteractionism
connotative meaning
language & meaning
fifth concept -
Smoker- People who smoke- Bad image
ConnotativeMeaning
Mural Art 2Single Mother
ArtistKenji Chai
- 20 years old
- Student from UITM Shah Alam
- Entered Urban Art Competition in 2014
Description- Orang Utan in Concrete Forest- Malaysian’s Culture- Origin of Orang Utan\- Mural paint
- Uncondional love
non-verbal codes
non-verbal communication
first concept -
Non-verbalCodes
- Hand gesture- Reaching out to the Banana
Proximityinterpersonal communication
second concept -
Proximity
- Closeness (Mother & Child)
- Motivation initiating relationship(Protect)
Substitutingnon-verbal communication
third concept -
Substituting
- Actions/Gestures(replacing verbal communication)
basic interpersonal needs
Interpersonal communication
fourth concept -
BasicInterpersonalNeeds
- Affection- Love aspect in relationship
active perception
perception, self & communication
fifth concept -
ActivePerception
- Mind selects,organizes & interprets your senses - Provide the Best for the child