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How to Market your Apparel Decorating Business--- By Dana Zezzo Marketing your Apparel Decorating Business or any business can be a challenge. In this seminar we explore new niches, what has been successful for other companies and different techniques to get your company noticed. This is a very solid power point presentation by Dana Zezzo that is sure to give you insight and inspiration.
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Marketing Your Apparel Decorating BusinessJune 12 – 13, 2009
Dana R. ZezzoVice President of Sales
[email protected]: 440.344.5933
Identify Markets
Identify Potential
Identify Products
Understanding Vendor Relationships
Marketing Overview
Target MarketingTraditional Marketing
Target Marketing Traditional Marketing(Hurry up and wait)
• Targeted Product Samples
• Targeted Self-Promotions
• Targeted Product Specials
• Targeted Support Materials
• Newspaper
• Yellow pages
• Local Circulations
• $$$$$
Your Past Life…
What did you do beforebecoming a BrandingMerchandising Specialist?
Age
Income
Gender
Blue Collar vs. White Collar
Marketing Distance?
Basic Demographics
How big is the promotional products industry?
Record $19.44 Billion in 2007
Promotional products spending topped: Internet advertising Outdoor advertising
Cable TV advertising
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Top Buyers of Promotional Products by
Industry• Education• Financial• Healthcare• Not for Profit Organizations• Construction• Government • Trade, Professional Associations & Civic
Clubs• Real Estate• Automotive• Professional: Doctors, Lawyers, CPAs,
etc Source: PPAI Top Buyers of Promotional Products
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Most Popular Promotional ProductsKnow them to sell them!
• Wearables 30.7%• Writing Instruments 10.3%• Bags 7.9 %• Drinkware 6.3 %• Desk Accessories 6.1 %• Calendars 5.5 %• Towels Working on
it!Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
If you own the art, you own the customer.
Use your current customers logos to generate more business!
• Breakout Catalogs
• Sales Sheets
• Samples
• Self Promotions
Tap into a 19 billion dollar marketing engine!
• Co-op Pricing
• Program Pricing
• Box Stuffers
• Custom Catalogs
Websites – Selling tool or reference?
Whose my contact?
Relationships help build success!
CASE STUDIES
VIRTUAL & SPEC
SAMPLESGet it in their hands!
Think out of the box…
! Or on it!!
MARKETING RECAPIdentify Markets
Identify Potential
Identify Products
Understanding Vendor Relationships
Implement