Images usedThe main image on this billboard is of a drink and a waffle sandwich. It could also be used to make the target audience hungry as they drive past, and tempt them to the new food/drinks. They haven't made it too big and placed it to one side, which makes the text stand out a lot more. The filter used on the image also makes it blend in more with the colour scheme.

Colour SchemeThis billboard is dominated by the colour orange. Like most billboards, they keep the colours very basic, so that you can focus on the main image. This incorporates the colour scheme of the whole company which is pink and orange. The orange could represent the food (with the waffle being a toasted orange colour), and then pink, to advertise the companies logo. The white text also stands out against the bright orange background, this will catch peoples attention.

TextThere isn't a lot of text on tis billboard, which I think makes it stand out a lot more. If it were to have loads of text, it would be hard to read it as you tend to just quickly drive past billboards. The large bold text also makes it easy to read and understand, it presents the slogan quickly.

The companies logo is also situated in the bottom right corner, they don’t want it to look to overpowering but they are advertising their business.

Billboard #1

MastheadThe masthead really stands out, the bold black logo has been enlarged, and dominated the whole billboard. It doesn't’t overlap anything so it looks ‘important’. It is the main focus of representing the brand. By looking at it, it seems to already be quite a popular designer brand, so it doesn't’t need much justification with images etc. By using a white background, it makes it look very bold.

Colour schemeThe colours used are primary. This makes them stand out a lot more. The black, red and white are all dominant and contrast well to give a simple elegant look. This will represent the sorts of products available from the brand.

ImageThe image is quite interesting, it doesn't take up that much space, which allows the masthead to stand out more. Again, the style of the image looks very glamorous, linking in with what products they are advertising.

ImageThe image used on this billboard is the biggest one out of the three. It is symbolizing love, by the hand gestures used in the shape of a heart. This will be advertising a dating website. The image is slightly more detailed as it used a sunset for the background which is bright orange, then the heart shape in quite bold and black. It makes you quite happy, and feel relaxed, which could be the point it is trying to get across.

TextThis billboard has very little text. It only has a two word catch line and then the website. This makes it look very simplistic, it I think it goes well with the image as it is larger compared to other billboards.