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MAIN LOGOCREATIVE INDUSTRIES: BUSINESS PERSPECTIVES
TEAM CADMIUMACTIVITY 11:FUTURE GALLERY PROPOSAL
PARK ARTLET - URBAN GALLERY
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TABLE OF CONTENTS1. MANIFESTO & VISION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .03
2. CONCEPTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .042 .1 THINKING GLOBAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .052 .2 COMMUNAL SPACE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .062 .3 URBAN ART . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .072 .4 GREEN INFUSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .08
3. THE FUTURE GALLERY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .093 .1 WHAT IS PARK ARTLET? . . . . . . . . . . . . . . . . . . . . . . . . . .103 .2 MOOD BOARD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .113 .3 DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123 .4 VISUALIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
4. CONCLUSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
5. CREDITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
6. BIBLIOGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
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STRUCTURE■ PROPOSAL BY HIBA ABUL HEIJA
REVISED BY CARLOS VILLARREAL KWASEK & TEAM CADMIUM
MANIFESTO & VISION■ CREATED BY IAN RICHMOND
REVISED BY TEAM CADMIUM
THE URBAN AREA IS AN ETERNAL PARADE OF CONTRASTS, SIMILARITIES AND LIMITATIONS. AN EVOLVING EPOCH OF EXISTENCE, REPRESENTED BY A COLLECTION OF LIKE-MINDED INHABITANTS CO-EXISTING CONTEMPORANEOUSLY ACROSS A FAMILIAR LANDSCAPE, SHARING A WEATHER SYSTEM THAT DRIVES A COLLECTIVE TEMPERAMENT. THE URBAN ENVIRONMENT IS AN INTRICATE DISPOSITION IN PERPETUAL MOTION; ITS ACCOMPLISHMENTS NEED TO BE CELEBRATED, ITS POTENTIAL ENVISIONED.
WE AT CADMIUM, A TEAM OF MULTIFARIOUS VISIONARIES, ARE WORKING TOGETHER TO EXTRACT THE POTENTIAL BRILLIANCE OF THE CITY. BY ADDRESSING LOCAL, WE ARE CONTRIBUTING TO THE GLOBAL COMMUNITY BY IMPLEMENTING A MODEL THAT CAN BE APPLIED ANYWHERE. OUR GALLERY HAS NO BORDERS OR LIMITATIONS; WE ASPIRE TOWARDS PROMOTING AND SHOWCASING LOCALLY INSPIRED CREATIVITY, AIDING IN THE CREATION OF A SUSTAINABLE CENTRE OF COMMERCE AND ART. OUR GOAL IS TO CULTIVATE NON-LINEAR, OPEN DEVELOPMENT GLOBALLY THROUGH EXTENSIONS OF THE CITY IN THE FORM OF AN URBAN GALLERY. BY FOSTERING INNOVATIVE COLLABORATION, WE FEEL THAT THIS WILL ENHANCE THE COLLECTIVE VALUE IN THE LIVES OF ALL PEOPLE.
MANIFESTO & VISION
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CONCEPTSINSPIRED BY OUR VISION AND MANIFESTOWE HAVE IDENTIFIED FOUR ELEMENTSTHAT HAVE BECOME THE DNA OF OUR PROJECT
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CONCEPTS 1. THINKING GLOBAL
When we say global we think of bringing cultures together . When we say global we think of access for everyone . (King, 2004, pp . xiii – xiv)
We want people to interact with our urban space and reflect their identity and their heart into the canvas . We want to become an open page from Tokyo to Tromsø, from Mombasa to Mendoza, from Arequipa to Sacramento .
WE BELIEVE IN THE GOODNESS OF THE PEOPLE AND THAT CULTURES WANT TO REACH OUT TO ONE ANOTHER AND SHARE.
THINKING GLOBAL■ CREATED BY CARLOS VILLARREAL KWASEK & NADA NASSIER
REVISED BY HIBA ABUL HEIJA
Fig . 1 Carlos Villarreal Kwasek, Thinking Global (2015)
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COMMUNAL SPACEAn urban installation of which its geometry and design create gathering spaces that stimulate community connectivity and socialization in any existing parking space, just off the sidewalk. Installation is composed of an integral Art display and art workstation, creating a public space that is activated by the integration of art and culture, in which neighbourhood residents of all ages can gather, socialize, and become connected through a public, green, artistic installation of community artwork.
ART INCORPORATIONThe idea is to create a friendly open environment for the residents and visitors, integrated into a parking space that is usually reserved for cars. This space will provide greenery, art, and other visual amenities fostering a communal area activated by art displays and art creation, produced by the community or local neighbour-hood. Art creation workspaces will be integrated into the installations, so that artwork can be created on site and installed in an interactive manner. The finished works will then be modified to handle the elements for outdoor display.
CONCEPTS 2. COMMUNAL SPACE
Fig. 2 Topfer, J., Absurd and Generous... Yes Please! Advance. (2011)
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COMMUNAL SPACE■ CREATED BY NADA NASSIER
REVISED BY IAN RICHMOND
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CONCEPTS 3. URBAN ART
URBAN ART■ CREATED BY CARLOS VILLARREAL KWASEK
REVISED BY HIBA ABUL HEIJA
Fig . 3 Germen Crew, Barrio Palmitas (2015)Working with the community, the art collective Germen Crew transformed an entire neighborhood into a unified art piece .The objective of this project was it oppose delinquency .
Street art was once a synonym of delinquency and was seen as an art form only by a small underground community . But minds have changed . Today street art has its right of passage among the voices of artistic expression . Artists are reaching to speak this voice and the cities are eager to listen (the guardian, 2009) .In cities all around the globe, urban art is becoming accepted and craved (Cascone, 2015) .
We want to bring the community closer to this art form by providing an area for people to create their own art in a communal space.
WHY GREEN? We believe that living plants and greenery immedi-ately improve people’s lives and living conditions. Increased access to greenery in the city cultivates tranquillity and encour-ages people to congregate and socialise. Green areas are a refuge from the daily grind, and offer an opportunity to reflect on our cities, how we live, where we live, our interactions with others, and our space in the city and on this shared planet. Green has a cooling effect, asphalt swallows the summer heat, so green is not only clean, it is refreshing. Green adds sustain-ability to any location and acts as a buffer when Mother Nature decides to give us more than we need. For instance, to counter flooding, green areas absorb moisture thus insulating the city. Variations in global terrain and weather conditions reinforce the importance of green space as a necessity in our daily lives.
Green environments improve mental and physical health promoting cognitive thinking and self-discipline. Research suggests that green settings nurture generosity and positive communication. Neighbourhood social ties are enhanced, aiding the overall sense of community and in turn nurtures trust and a willingness to assist others. On the contrary, environments with an absence of greenery have shown escalated aggression, violence, and property crime across all income brackets. (Nauert, 2011)
Infusing our gallery space in greenery does not simply supple-ment the art, it becomes the art. It displays what a city should represent, and changes our perception on how to live in an urban area. The promotion of a better-designed city experience is not only advantageous for its inhabitants, but also its visitors.
GREEN NFUSION
CONCEPTS 4. GREEN INFUSION
Fig. 4 Greenfield, J., Checkerboard City: Pavement to the People. (2012)
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GREEN INFUSION■ CREATED BY IAN RICHMOND
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THE FUTURE GALLERY:PARK ARTLET
WE LOOK INTO THE FUTUREAND WE SEE COMMUNITIES REACHING INTO DYNAMIC PUBLIC SPACES.WE LOOK INTO THE FUTUREAND WE SEE PARK ARTLET.
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10 / 18WHAT IS PARK ARTLET?■ CREATED BY HIBA ABUL HEIJA
REVISED BY CARLOS VILLARREAL KWASEK
An Park Artlet is a design proposal that came together/about as an installation that manifests our team’s thoughts and concepts of what an Art Gallery as a notion should represent. Our thoughts very much revolved around a Global Futuristic Gallery that fits anywhere, in any location or Culture, capturing the essence of its surroundings through Art. Therefore, it had to be Universal in design dimensions, elements and character.
After extensive team research we came to believe that a Parklet as an urban installation fits our design criteria . “In simple terms, a Parklet converts a small number of contiguous parking spaces into a mixed-use public space, creating interest, vitality, and foot traffic .” (Mahe, 2015) “A Parklet . . . combines elements such as seating, trees, flowers, shrubs, umbrellas, bike parking or lighting that reflect the unique character and needs of the location .” (betterblocknewark, 2015) there we had found our universally-dimensioned-urban installation that also serves as a communal green space . Being of fixed dimensions eases its replication across the globe . (Littlefield, 2008)
“By serving as an attractive destination, they give people yet another reason to get out of their cars, which helps reduce traffic congestion, improve air quality and safeguard people traveling on bikes and on foot .” (Sacramento Area Bicycle Advocates, 2015) Additional benefits to proposal and simply adding value . Now all we had to do was incorporate art and be it the catalyst reviving this space . We accordingly created a nice public environment for residents and visitors alike, in a space that is usually reserved for cars providing greenery, and other visual amenities, fostering art, its display and creation . Allowing artwork to be created on site and laminated or treated somehow for outdoor display, then installed in an interactive manner .
WHAT IS PARK ARTLET?
WE PROPOSE TO TRANSFER AN URBAN SPACE THROUGH THE INTEGRATION OF ART AND CULTURE, GLOBALLY.
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THE FUTURE GALLERY: PARK ARTLET MOOD BOARD
MOOD BOARD■ CREATED BY HIBA ABUL HEIJA
REVISED BY IAN RICHMOND
Fig . 5 Ian Richmond, Mood Board (2015) .
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DESIGN■ CREATED BY HIBA ABUL HEIJA
REVISED BY TEAM CADMIUM
Fig . 6 Hiba Abul Heia, Design (2015) .
THE FUTURE GALLERY:PARK ARTLET DESIGN
FRONT ELEVATION
PLAN
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DESIGN■ CREATED BY HIBA ABUL HEIJA
REVISED BY TEAM CADMIUM
Fig . 7 Hiba Abul Heia, Design (2015) .Fig . 8 Carlos Villarreal Kwasek, 3D Visualization (2015) [online] Available at: https://youtu .be/heEuJnpV2G0
THE FUTURE GALLERY: PARK ARTLET DESIGN
BACK ELEVATION
3D ANIMATION LEFT ELEVATION RIGHT ELEVATION
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THE FUTURE GALLERY: PARK ARTLET VISUALIZATION
RENDERS■ CREATED BY TEAM CADMIUM
Fig . 9 Carlos Villarreal Kwasek, Visualization (2015) .
CONCLUSION■ CREATED BY IAN RICHMOND
REVISED BY TEAM CADMIUM
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Team Cadmium’s empirical knowledge has hinted at an allegory that everyone on this planet carries a fire within him or her to implement change. Change happens everywhere; it is perpetual and inevitable . Too often change meets resistance, though we believe that it has to be respected, communicated and nurtured; counter opinions are encouraged, always with the aforementioned in mind . We encourage freedom of expression through constructive discourse, promoting discussion and idea exchange .
Change propels opportunities, new perspectives, new responsibilities, and innovations . By changing how society interacts, we invite integrated global advocacy, and a cognizance of structuring a maintainable, yet sustainable living environment that promotes positive outcomes in all communities .
Our reason d’être is recognizing that people are instinctively different, though open to change . For us, change equates to ambition, change is a springboard to accomplish global commitments to the betterment of our collective living conditions . When we think of a Future Gallery, we are thinking about what matters most to the end user, opportunity .
We consider our aspirations to be in the vanguard of social improvement and artistic exchange by projecting individual allegories to foster rich ethnographic expression . A question that we ask is, “Where do people congregate and express themselves?” Our overwhelming answer is, on the streets . There is no better place to project art; there are limited borders and limited censorship; this is our definition of ‘Street Art’ and promoted through the PARK ARTLET .
WHY THIS MATTERS?CREATIVE INDUSTRIES: BUSINESS PERSPECTIVESACTIVITY 11: FUTURE GALLERY PROPOSAL
TEAM CADMIUM28 AUGUST 2015
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TEAM CADMIUM
TEAM LEADER CARLOS VILLARREAL KWASEK(ILLUSTRATION)
CREATIVE DIRECTOR HIBA ABUL HEIJA(INTERIOR DESIGN)
ART DIRECTOR NADA NASSIER(GRAPHIC DESIGN)
ART DIRECTOR IAN RICHMOND(GRAPHIC DESIGN)
PRODUCTION BABIES
Kendrix William Richmond
During the production of this project our Art Director, Ian Richmond, became a father .
We wish happiness and a bright future for the new parents .
CREDITS
CREDITS■ CREATED BY CARLOS VILLARREAL KWASEK
REVISED BY IAN RICHMOND
MAIN LOGO
Fig . 10 Ian Richmond, Cadmium Logo & Image (2015)
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BIBLIOGRAPHY LIST OF IMAGES
REFERENCES■ CREATED BY NADA NASSIER
REVISED BY CARLOS VILLARREAL KWASEK
A Parklet for Duane Street (2015) Available at: http://tribecatrust .org/a-parklet-for-duane-street/ [Accessed: 26 August 2015] .
betterblocknewark (2015) What is a parklet?. [online] Available at: http://betterblocknewark .com/2015/05/11/what-is-a-parklet/ (Accessed: 26 August 2015) .
Cascone, S . (2015) The Mexican Town of Palmitas Is Now One Big Mural. [online] Available at: https://news .artnet .com/in-brief/palmitas-mexican-neighborhood-becomes-germen-crew-mural-319947 (Accessed: 27 August 2015) .
King, A . D . (2004) Spaces of Global Cultures: Architecture, Urbanism, Identity. London: Taylor & Francis .
Littlefield, D . (2008) Metric Handbook. 3rd edn. Oxford: Architectural Press .
Mahe, G . (2015) ‘It’s a Patio! It’s A Deck! … It’s a Public Parklet?’ St . Louis Magazine (April) .
Nauert, R . (2011) Going Green Benefits Physical, Mental Health. [online] Available at: http://psychcentral .com/news/2011/04/20/going-green-benefits-physical-mental-health/25492 .html [Accessed: 26 August 2015] .
Sacramento Area Bicycle Advocates (2015) Parklets | Sacramento Area Bicycle Advocates. [online] Available at: http://sacbike .org/parklets/ (Accessed: 20 August 2015) .
The Guardian (2009) Banksy at Bristol City Museum. Available at: http://www .theguardian .com/artanddesign/gallery/2009/jun/12/banksy-bristol-art-exhibition [Accessed: 26 August 2015]
Fig . 1 Carlos Villarreal Kwasek, Thinking Global (2015)1 .1 Chris “Paco” Camino, Stranger 70/100 (2015) Photography [online] Available at: https://www .flickr .com/photos/chriscamino/9180026702/ [Accessed: 28 August 2015] .1 .2 올리브, Season’s Greetings (2015) [online] Photography Available at: http://dailyexo .tumblr .com/image/105781460290 [Accessed: 28 August 2015] .1 .3 Gigja Einarsdottir, The Farmer Ásmundur (2015) Photography [online] Available at: https://www .flickr .com/photos/gigjae/3273042638/ [Accessed: 28 August 2015] .1 .4 Eric Lafforgue, Beautiful Young Woman, Island Of Mozambique, Mozambique (2015) Photography [online] Available at: https://www .flickr .com/photos/mytripsmypics/9494938556/ [Accessed: 28 August 2015] .
Fig . 2 Topfer, J ., Absurd and Generous... Yes Please! Advance. (2011) Photography [online] Available at: http://advance .org/articles/absurd-and-generous-yes-please/ [Accessed: 28 August 2015] .
Fig . 3 Germen Crew, Barrio Palmitas (2015) Photography Cascone, S . (2015) The Mexican Town of Palmitas Is Now One Big Mural . Available at: https://news .artnet .com/in-brief/palmitas-mexican-neighborhood-becomes-germen-crew-mural-319947 (Accessed: 27 August 2015) .
Fig . 4 Greenfield, J ., Checkerboard City: Pavement to the People. (2012) Photography . Greenfield, J ., (2012) Checkerboard City: Pavement to the People. [online] Available at: http://newcity .com/2012/10/09/checkerboard-city-pavement-to-the-people/ [Accessed: 28 August 2015] .
Fig . 5 Ian Richmond, Mood Board (2015) .5 .1 Syamsul Hadi, Untitled (2014) Photograph [online] Available at: http://soulhadi .vsco .co/media/53e5eb6775670843668b48f8 [Accessed: 28 August 2015] .5 .2 Garrett Grove, Demoed Cars In The Parking Lot (2014) Photograph [online] Available at: http://garrettgrove .vsco .co/media/5408f21373670821278b45ff [Accessed: 28 August 2015] .▶
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REFERENCES■ CREATED BY NADA NASSIER
REVISED BY CARLOS VILLARREAL KWASEK
5 .3 Rachel Lindsy, #parking (2014) Photograph [online] Available at: http://rachaellindsy .vsco .co/media/537810f87467082c378b4c11 [Accessed: 28 August 2015] .5 .4 Ajoo, #dtla #losangeles #park #empty (2013) Photograph [online] Available at: http://ajoo .vsco .co/media/52e4cec47167088479000111 [Accessed: 28 August 2015] .5 .5 The Digital Bird, All I see is # green (2015) Photograph [online] Available at: http://thedigitalbird .vsco .co/media/552594d90b56152d308b4584 [Accessed: 28 August 2015] .5 .6 R, Green (2014) Photograph [online] Available at: http://strang2r .vsco .co/media/53eac0bc716708ee758b4816 [Accessed: 28 August 2015] .5 .7 Junior, Greens (2013) Photograph [online] Available at: http://gilbertoalvarado .vsco .co/media/530e2ffb716708a071000016 [Accessed: 28 August 2015] .5 .8 Sean Ball, Untitled (2014) Photograph [online] Available at: http://seanboyy .vsco .co/media/52d3336a71670849380003b5 [Accessed: 28 August 2015] .5 .9 Kunakos, Untitled (2013) Photograph [online] Available at: http://kunakos .vsco .co/media/52b876ad7267087e0a000255 [Accessed: 28 August 2015] .5 .10 Go And See, our paths often cross for reasons we do not know (2014) Photograph [online] Available at: http://michellel .vsco .co/media/5352ec627167084009000235 [Accessed: 28 August 2015] .5 .11 Eliiias, street #art (2013) Photograph [online] Available at: http://eliiias .vsco .co/media/51dc45885968088915000000 [Accessed: 28 August 2015] .5 .12 Katie Deer, Penang Street Art (2013) Photograph [online] Available at: http://katiedeer .vsco .co/media/529e72625d680803320000be [Accessed: 28 August 2015] .
5 .13 Richard Ezeolisa, Untitled (2013) Photograph [online] Available at: http://richardezeolisa .vsco .co/media/52aeb2625b6808167a00011a [Accessed: 28 August 2015] .5 .14 artparklet, Untitled (2015) Photograph [online] Available at: https://instagram .com/p/6I6tpYza2x/ [Accessed: 28 August 2015] .5 .15 Marvin Fong, Funky Prints - Meiji-Jingu Shrine (2012) Photograph [online] Available at: http://marveydarvey .vsco .co/media/51e3acd15a68087d7e00003f [Accessed: 28 August 2015] .5 .16 artparklet, Untitled (2014) Photograph [online] Available at: https://instagram .com/p/5cBvWtza-c/ [Accessed: 28 August 2015] .5 .17 sim .porquesim, parklet ao lado do mar (2015) Photograph [online] Available at: https://instagram .com/p/60nln5oifm/ [Accessed: 28 August 2015] .5 .18 ecohus, Untitled (2015) Photograph [online] Available at: https://instagram .com/p/6pV3BWDcgk/ [Accessed: 28 August 2015] .5 .19 ivnavasconcelosarquitetura, Untitled (2015) Photograph [online] Available at: https://instagram .com/p/6NOT07kh4_/ [Accessed: 28 August 2015] .5 .20 jadegoto, Untitled (2014) Photograph [online] Available at: https://instagram .com/p/6ABDLvFtAQ/ [Accessed: 28 August 2015] .5 .21 Cesar Rubio, Sunset Parklet (2014) Photograph [online] Available at: http://www .intersticearchitects .com/?project=sunset-parklet [Accessed: 28 August 2015] .5 .22 Roger Wagner, City Square (2011) Photograph [online] Available at: http://www .archdaily .com/186202/city-square-developing-alleswirdgut [Accessed: 28 August 2015] .5 .23 cristherivera, Multicultural Club (2015) Photograph [online] Available at: https://instagram .com/p/63qGZGzRfP/ [Accessed: 28 August 2015] .5 .24 FADIAKADER .VSCO .CO, Hydrabad (2014) Photograph [online] Available at: http://fadiakader .vsco .co/media/53345f22726708673e0002c1 [Accessed: 28 August 2015] .
5 .25 MKEALCORAN, Untitled (2013) Photograph [online] Available at: http://mkealcoran .vsco .co/media/5201fbfa5a6808534e00000a [Accessed: 28 August 2015] .5 .26 AIBUBBLE, lighting (2014) Photograph [online] Available at: http://aibubble .vsco .co/media/5349ceda736708df20000490 [Accessed: 28 August 2015] .5 .27 Sofia Colombini, Untitled (2014) Photograph [online] Available at: http://sofiacolombini .vsco .co/media/5438749d75670821148b4a3d [Accessed: 28 August 2015] .5 .28 Rachel Feldhaus, the world at your grasp (2014) Photograph [online] Available at: http://hausmuzak .vsco .co/media/530c6729716708d261000a32 [Accessed: 28 August 2015] .5 .29 Ben Walker, Innes National Park (2013) Photograph [online] Available at: http://benwalker .vsco .co/media/52b6a59b71670887410000d0 [Accessed: 28 August 2015] .
Fig . 6 Hiba Abul Heia, Design (2015) .Fig . 7 Hiba Abul Heia, Design (2015) .Fig . 8 Carlos Villarreal Kwasek, 3D Visualization (2015) [online]
Available at: https://youtu .be/heEuJnpV2G0Fig . 9 Carlos Villarreal Kwasek, Visualization (2015) .Fig . 10 Ian Richmond, Cadmium Logo & Image (2015)
