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Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu FA 102C, Fall 2015 Research, Branding, Motion Graphic for Nudge Design Ziyu Niu

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Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu

FA 102C, Fall 2015Research, Branding, Motion Graphic

for Nudge Design

Ziyu Niu

Page 2: 102 c assignment 1

Design to Make things better

What  makes  great  design  great  is  not  a  trendy  technique,  but  the  logic  and  conceptual  aspect  that  were  figured  out  in  the  designer’s  mind—or  more  likely,  on  paper—before  a  mouse  cursor  ever  opened  Photoshop.    

Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu

Page 3: 102 c assignment 1

What can benefit from Nudge Design?

Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu

With the costs of higher

education continuing to soar, many colleges and universities are looking

for innovative ways to lower expenses, while simultaneously pursuing their long-term sustainability

goals.

Page 4: 102 c assignment 1

Recycling

The average American discards seven and a half pounds of garbage every day. Most of this garbage goes into to landfills, where it's compacted and buried.

Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu