UNDERAGE DRINKING OUT OF HOME PRESENTATION

Substance Abuse & Mental Health Services Administration

Out-of-Home Poster Placements

Seventh Largest Metro Area in the U.S. Population: 6 million (metro area)

336 Miscellaneous Posters Value: $525,450 Gross Impressions: 60 million

Washington, DC

Airport Dioramas Washington, DC Metro Transit

100 Interior Metro Railway Posters 177 Bus Interior/Exterior Posters

Washington, DC Metro Transit Authority Busses-Interior Car Cards

Washington, DC Metro Transit Authority Busses-Exterior Posters

Washington, DC Metro Transit Authority Subway Interior Car Cards

10

Washington DC National Four Posters in Baggage Claim Main Terminal

Washington DC National Main Terminal Next to Escalator

Washington DC National Main Terminal Next to Metro Exit

Washington DC National Main Terminal Concourse

Washington DC National Main Terminal Concourse

Washington DC National Main Terminal Next to Escalator

15

Washington DC Dulles Main Terminal Baggage Claim & Gates

Shopping Centers 10 malls 34 posters

*45 with photos ** 180 with photos

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

Columbia Mall Suburb of Washington, DC

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

Suburb of Washington, DC

Dulles Town Center

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

A Suburb of Washington, DCIverson Mall

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

Spotsylvania Towne Center Suburb of Washington, DC

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

A Suburb of Washington, DC

The Mall at Prince Georges

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

Suburb of Washington, DCWhite Flint Mall