Truth, Myth and Pith: PhoCusWright's 2011 Travel Industry Trends

Truth, Myth, and Pith:PhoCusWright’s 2011 Travel Industry Trends

February 16, 2011 A PhoCusWright Online Event

Moderated By

Lorraine SileoVice President,

Research

Douglas QuinbySenior Director,

Research

Cathy SchetzinaDirector,

Communications and Senior Research

Analyst

Carroll RheemDirector, Research

Ram BadrinathanMarket Analyst,

Asia Pacific

Sponsored by:The PhoCusWright

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For more information:sales@phocuswright.com

Agenda

A Look Back A Look Ahead

2010 Travel Trends Recap

2010 Travel Trends: How did we do?

1. A Restrained Recovery

2. Online Travel Agencies Maintain Momentum

3. Airline Optional Services – Ancillary No More

4. Mobile Travel Bookings Become Reality

5. Social Media Tops Agendas

6. Getting Local: Mobile, Social and Search Converge

7. Growing Pains Prompt Meta-morphosis

8. Trip Planning Gets Personal

9. Emerging Markets on the Radar

10. Mapping Makes its Mark (reader-submitted)

Polling Question #1PhoCusWright’s Travel Trends for 2010 Were…

a. Spot on – you guys must be psychic!b. Mostly on target – a few that were off.c. 50/50.d. Meh. There were a lot of things that were more

important.e. Completely off base.

2011 Travel Trends

2009: We Can’t

2010: We Shouldn’t

2011: We’re Outta Here!

2011 Travel Trends

1. Vacations (Finally) Make a Comeback

Emerging Markets: No Computer…No Problem

2011 Travel Trends

2. Emerging Markets: No Computer, No Problem

Déjà vu?

GDS Distribution: Following the Money

Source: PhoCusWright Inc.

Customer Intermediary Supplier

Travel Agency

$300 ticket2.5

Segments

GDS Distribution: Following the Technology

Source: PhoCusWright Inc.

Customer Intermediary Supplier

Travel Agency

$300 ticket2.5

Segments

Airlines Want to Move From Selling This

In Retail Displays Like This

and This

To More Like This,

And Maybe Even One Day, Like This…

Air Distribution: As Clear as Mud

2011 Travel Trends

3. Air Distribution: As Clear as Mud

Too Much Power?

Irrelevant In

formation

Overload

2011 Travel Trends

4. Google-ITA: If Not Plan A, then Onto Plan B

“Mobile” is not a trend.

Travel Industry

Mobile

2011 Travel Trends

5. “Mobile” is Not a Trend

Mobile 1.0

Suppliers get smart about smart devices

Suppliers Get Smart About Smart Devices

The Opportunity to Transform Service Delivery

2011 Travel Trends

6. Suppliers Get Smart about Smart Technologies

Suppliers Claw Their Way Back

2011 Travel Trends

7. Suppliers Claw Their Way Back

Emerging Markets: Which Ones Are Real?

Note: Bubbles are for representation only; they don’t represent the actual size of market.Source: PhoCusWright Inc.

Hong Kong

Argentina

Chile India

Indonesia

Brazil

Singapore

Mexico

Market Size

Medium LargeSmall

2011 Travel Trends

8. Emerging Markets: Which Ones Are Real Opportunities?

Flash Sales Are Hot Hot Hot!

Are Flash Sales Burning Out?

9. Private Sale: Flash of Brilliance or Flash in the Pan

2011 Travel Trends

Tablet Wars Spark a Travel Revolution

Tablets Travel

9. Private Sale: Flash of Brilliance or Flash in the Pan

10. Tablet Wars Spark a Travel Revolution

2011 Travel Trends

Polling Question #2Which 2011 Travel Trend(s) will be most impactful? Select up to 3 options.a. Vacations (finally) Make a Comebackb. Emerging Markets: No Internet, No Problemc. Air Distribution: As Clear as Mudd. Google-ITA: If Not Plan A, the Onto Plan Be. “Mobile” is Not a Trendf. Suppliers Get Smart about Smart Technologiesg. Suppliers Claw Their Way Backh. Emerging Markets: Which Ones Are Real?i. Private Sale: Flash of Brilliance or Flash in the Panj. Tablet Wars Spark a Travel Revolution

Questions?Follow us on

#phocuswright

Moderated By

Lorraine SileoVice President,

Research

Douglas QuinbySenior Director,

Research

Cathy SchetzinaDirector,

Communications and Senior Research

Analyst

Carroll RheemDirector, Research

Ram BadrinathanMarket Analyst,

Asia Pacific

Polling Question #2 ResultsWhich 2011 Travel Trend(s) will be most impactful? Select up to 3 options.a. Vacations (finally) Make a Comebackb. Emerging Markets: No Internet, No Problemc. Air Distribution: As Clear as Mudd. Google-ITA: If Not Plan A, the Onto Plan Be. “Mobile” is Not a Trendf. Suppliers Get Smart about Smart Technologiesg. Suppliers Claw Their Way Backh. Emerging Markets: Which Ones Are Real?i. Private Sale: Flash of Brilliance or Flash in the Panj. Tablet Wars Spark a Travel Revolution

Truth, Myth and Pith: PhoCusWright's 2011 Travel Industry Trends

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