Thomas cook case study

Mail  Template  Op,miza,onIncrease  conversion  of  upsell  mails  and  newsle9ers

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Business  Objec,ves  

•Thomas  Cook  wants  to  op/mize  4  email  templates  for  its  brands  :•Thomas    Cook

•Neckermann

•Thomas  Cook  Airlines

•Pegase

•        Goal:  realise  a  double  digit  growth  in  inflow  through  e-­‐mail.

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Scien,fic  Methodology

Understanding  user  behaviour

Current  email  Neuro-­‐Tests

Screen  Architrecture  +  Design

New  emailNeuro-­‐Tests

Final  RecommendaAons

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Results

A/B TestingDouble digit growth

Increase in inflow at least 25% higher.Higher inflow = more people went on a holiday with us!

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Alain DewispelaereMarc Van RymenantSales DirectorCEO & Founder

+352 621 31 22 04+352 621 31 22 07alain@netway.eumarc@netway.eu

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Simplifying interfaces.

Having the right elements is not enough …

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