Making Beer Money from your Travel Blog

Making Beer MoneyFrom Your Travel Blog

Presented by Iain Harper

Horizons Unlimited UK 2011

View again at heartwooddigital.com/hu

Who This Presentation Will Help

• Stick around if you…– already have your own adventure travel blog

• not counting HU Blogs and Wordpress.com

– or are planning to have one for your next trip– and want to supplement your travel budget

• If that’s not you, feel free to escape now

• Please save questions until the end

Making Beer Money From Your Travel Blog

• Basic principles and terminology

• Quantifying the opportunity

• Google AdSense

• Amazon Associates

• Other affiliate examples

• Maximising the opportunity

• Resources

Basic Principles and Terminology

• Revenue per Click or Impression– Google AdSense– Place Google Ads on your blog– Earn when they are viewed or clicked

• Affiliate Publishing– Place specially tracked links, images and

banners on your blog– Earn when someone buys the product/service

as a result of clicking-through from your site

Quantifying the Opportunity

• “Beer money” – a modest on-going supplement to your travel budget – paid direct into your account

• How much you earn depends on how much effort you put in and how many people you can get to regularly visit your website/blog

• Google AdSense generates a few pence per click• Affiliate commissions average around 5%• Earnings vary enormously but could be tens or

hundreds of pounds per month

Google AdSense(Revenue per Click or Impression)

Amazon Associates(Commission per Referred Sale)

Other Affiliate Examples(Commission per Referred Sale)

Maximising the Opportunity

• More Visitors = More Money Earned

• Imagine every visitor is worth say 10 pence

• Make the most of links from other sites…– Forums– Comments on blogs– Facebook– Twitter– YouTube

Resources

• adsense.google.com

• associates.amazon.co.uk

• affili.net

• affiliatewindow.com

• buy.at

• cj.com

• tradedoubler.com

Making Beer MoneyFrom Your Travel Blog

View this presentation again at heartwooddigital.com/huincluding both the 2010 presentations about creating blogs