Localeikki seed pitch deck

“Yet another run on the hotel dreadmill”

“Cobbled together route by hotel for a

workout”“After 30 minutes of Google searching…”

“Didn’t run at all on my last business trip; I wasn’t sure where to go!”

The Active Traveler’s Solution

Coordinate your fitness & travel plans through local recreation recommendations from people like you

Welcome to San Diego, Jen!

Ready to play local? Check out the 3

running trails closest to your hotel

Intersection of recreation & travel industries

•53.2 million (19%) Americans run, 4.6 billion total outings

• $12 bb annual spend on trail sport gear

• 460 million person-trips business

• Business travel: $244 bb

Travel & recreation trends: social, local, mobile experiences

Industry landscape

Acquired by UnderArmourFor $150 million

The MVP

Early stage product

• 4,200 downloads last 60 days

• 16% user growth mon/mon past 6 months

• Content in 49/50 states, most major metro areas (802 in total)

Engagement

• 24% app traffic returning w/in 7 days

• 60% contributed some content

• 75 Brand Ambassadors nationwide

O u r c o m m u n i t y l o v e s : p e e r - t o - p e e r, l o c a l k n o w l e d g e , e x p l o r i n g n e w p l a c e s

Our starting line-up

Board: Mike Kail, VP of IT-Ops, Netflix

Advisors: Brian Nichols, Deloitte Corporate TravelGreg McMillan, McMillan RunningBob Babbitt, Competitor Group

Tracy McMillan: running, health behavior, planning

Taylor Thomas: cycling sales & community

The Future

Near-term milestones

• Density goal achieved in key business travel cities

• UX/UI redesign

• 50% users returning within 7 days

• Foundation of platform for user & place intelligence in place

• Integration of Concur Travel Itinerary API

The value in data

Raising $300,000$135,000 previously raised

tracy@localeikki.com

@localeikki

localeikki.com

The Active Traveler’s Solution