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“Yet another run on the hotel dreadmill”
“Cobbled together route by hotel for a
workout”“After 30 minutes of Google searching…”
“Didn’t run at all on my last business trip; I wasn’t sure where to go!”
The Active Traveler’s Solution
Coordinate your fitness & travel plans through local recreation recommendations from people like you
Welcome to San Diego, Jen!
Ready to play local? Check out the 3
running trails closest to your hotel
Intersection of recreation & travel industries
•53.2 million (19%) Americans run, 4.6 billion total outings
• $12 bb annual spend on trail sport gear
• 460 million person-trips business
• Business travel: $244 bb
Travel & recreation trends: social, local, mobile experiences
Industry landscape
Acquired by UnderArmourFor $150 million
The MVP
Early stage product
• 4,200 downloads last 60 days
• 16% user growth mon/mon past 6 months
• Content in 49/50 states, most major metro areas (802 in total)
Engagement
• 24% app traffic returning w/in 7 days
• 60% contributed some content
• 75 Brand Ambassadors nationwide
O u r c o m m u n i t y l o v e s : p e e r - t o - p e e r, l o c a l k n o w l e d g e , e x p l o r i n g n e w p l a c e s
Our starting line-up
Board: Mike Kail, VP of IT-Ops, Netflix
Advisors: Brian Nichols, Deloitte Corporate TravelGreg McMillan, McMillan RunningBob Babbitt, Competitor Group
Tracy McMillan: running, health behavior, planning
Taylor Thomas: cycling sales & community
The Future
Near-term milestones
• Density goal achieved in key business travel cities
• UX/UI redesign
• 50% users returning within 7 days
• Foundation of platform for user & place intelligence in place
• Integration of Concur Travel Itinerary API
The value in data
Raising $300,000$135,000 previously raised
