Expedia at London Technology Week 2015

Andreas Nau Managing Director of Expedia Central Europe

100,000 websites

Let’s retire the Ticket machine!

Computing costs in $ per 1 MM transistors

Storage costs in $ per Gigabyte

Source: KPCB John Hagel, Deloitte 5/14

$1000

$10

1990

$0.1

The cost of data and storage has fallen dramatically bringing new challenges and opportunities

$0.01

2014

$1.0

$100

PRINCIPLE #1: BE SCIENTIFIC

• Focuses on Complete Solutions

• Relies heavily on assumptions • Leads to infrequent releases

Traditional Development…

Ask a (simple) question

Collect observations

Construct a hypothesis

Test as quickly as possible

Analyze/Report/Repeat

The scientific method is the state-of-the-art system to de-risk investment.

Make small changes ……frequently

+1500

c. 200

© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary

6.7BILLION 200 page books

Enough Data to fill

700 Data Scientist and

Analysts

And over

© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary

Resource for Insight not just Information

Let the Customer Decide

“Multiply, vary, let

the strongest live...”

― Charles

Darwin

Innovation fueled by Test and Learn

50% of customers shop across multiple devices

How can we make this simpler for our customers?

PRINCIPLE #2: MAKE IT INSTANT AND FUN

The world is becoming more distracted

0

2

4

6

8

10

12

14

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Human Attention Span is Shrinking 12 seconds

1 SECOND LESS THAN A GOLDFISH

8 seconds

Solving problems releases tension and creates delight

HOW CAN WE MAKE THIS SIMPLER FOR OUR PARTNERS?

PRINCIPLE #3: CHALLENGE THE STATUS QUO

5,000,000,000 AIR SEARCHES IN 2014 5,000,000,000

Is flight selection all about price? © 2015 Expedia, Inc. All rights reserved. Confidential and proprietary

01/14 04/15 12/15

People will share views on flight quality ….if you make it simple

+5 million

Expedia brand data

+3

million

© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary

Whole product information influences decisions

JIRO DREAMS OF

SUSHI

PRINCIPLE #4 MAKE IT BETTER EVERYDAY – FOR EVERYONE

SOURCE: WIX.COM

THIS IS ONLY THE BEGINNING….WATCH THIS SPACE