Charity Blossom Launch 2012

Disrupting the charitable giving industry

Wayne K. Yamamoto, CEO/Co-Founderyamamoto@charityblossom.org

www.charityblossom.org

Team background

Wayne K. YamamotoCEO. Co-Founder

Jason CulverhouseChief Architect, Co-Founder

$60,000,000 Sale to Reply!

$230,000,000 IPO$25B Market Cap

•Worked together for 10+ years•MerchantCircle (Wayne: Co-Founder, CTO. Jason: Chief Architect)•BroadVision (Wayne: VP Eng, Chief Architect, First Engineer. Jason: Lead Engineer)•Most key early MerchantCircle people are involved, many BroadVision alumni as well•Core competency: Making money and returning shareholder value

An online platform bringing donors and donations to

nonprofits.For donors, Charity Blossom is the easiest way to find charities and give

online.

Fund raising is the #1 pain point for all nonprofits

• “We have no time, no budget, and no expertise for online fund raising or marketing,” Ann Sakaguchi, Director of Operation Nightwatch

• Charity Blossom brings $1 billion/year to 1 million Nonprofits from 1 Million Donors

• ...all online

We’re disrupting the $1 trillion/year charitable giving

industry.

The charitable giving industry is ripe for disruption

• Huge Market ($1 trillion/year)

• Antiquated (Events, phone solicitation, USPS mail)

• Inefficient (less than 23% go to program services)

• Fragmented

• Offline (Only 4% of $200B annual donations < $1,000 is done online)

nonprofits ascustomers

donations and donors$400/donation

We’ve built an engine to drive donations, customer acquisition, and revenue

donation revenue

subscriptionrevenue

donation dollars7% fee

paid subscribers$39/month

dollarsin

Why we will winDisrupting a Huge Market•$1trillion/year, antiquated, fragmented, off-line

Experienced Team, Grounded in Success•Wayne Yamamoto (“Hustler”), Jason Culverhouse (“Hacker”), Jeff Lee (Designer)•All Key Players from MerchantCircle on board

Leveraging Unfair Advantage•“Secret sauce” in appropriately close relationship with a nonprofit to handle donation processing•Specialized expertise with online nonprofit/donor behavior based on MerchantCircle experience•Technology is a key differentiator•Patents pending

Thinking Big, Spending Slow, Growing Fast•Validating go to market strategy•Diversified revenue streams•Scalable system running