5 Photo Strategies

Focus onBeachesSunsetsCity viewsUnique settings or viewpointsUse unique anglesQuirky scenes and local signageLocal shopping treasuresUnique activities Cycling, hiking, rafting, zip-lining, action shotsUse lighting to your advantageFood, wine & cocktailsTable décorEvents and festivals

Insider’s ViewGalley tour on a cruiseTour of the bridgeHotel kitchen tourCooking classes Chef’s tableSuitesResort amenitiesShip featuresBehind the scenes

Involve othersGroups of people who look like your typical clientIf escorting a group, take group photos of people(ensure you have written permission) Participating in a Cooking class Enjoying a wine tasting Enjoying an activity Sharing a mealAt conferences focus on you and the supplier repUse display props

Photos of You and….Hotel or resort general managerShip’s captainOn-site professional staffIndustry iconsLandmarksTop suppliers BDMs

Advanced StrategyUse image editing toolsAdd textCreate a slide show Create a short photo video of your still photos

Social Marketing Strategiesfor Travel and Tourism

Catherine J. HeegInternational Speaker & Trainer

Phone: 403.726.0171catherine.heeg@cmsspeaking.comwww.cmsspeaking.com

5 PhotoStrategies

PRO TIPS...• Check the background• Adjust the lighting and settings• Watch out for shadows• Use a tri-pod

TRY TO AVOID...• Photos of you and your family• Swimsuit photos• Any photos of yourself you want your grandmother to see