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Focus onBeachesSunsetsCity viewsUnique settings or viewpointsUse unique anglesQuirky scenes and local signageLocal shopping treasuresUnique activities Cycling, hiking, rafting, zip-lining, action shotsUse lighting to your advantageFood, wine & cocktailsTable décorEvents and festivals
Insider’s ViewGalley tour on a cruiseTour of the bridgeHotel kitchen tourCooking classes Chef’s tableSuitesResort amenitiesShip featuresBehind the scenes
Involve othersGroups of people who look like your typical clientIf escorting a group, take group photos of people(ensure you have written permission) Participating in a Cooking class Enjoying a wine tasting Enjoying an activity Sharing a mealAt conferences focus on you and the supplier repUse display props
Photos of You and….Hotel or resort general managerShip’s captainOn-site professional staffIndustry iconsLandmarksTop suppliers BDMs
Advanced StrategyUse image editing toolsAdd textCreate a slide show Create a short photo video of your still photos
Social Marketing Strategiesfor Travel and Tourism
Catherine J. HeegInternational Speaker & Trainer
Phone: [email protected]
5 PhotoStrategies
PRO TIPS...• Check the background• Adjust the lighting and settings• Watch out for shadows• Use a tri-pod
TRY TO AVOID...• Photos of you and your family• Swimsuit photos• Any photos of yourself you want your grandmother to see
