ZHAW, Life Sciences in Spiez

Crowdsourcing with AtizoZHAW Life Sciences

Spiez, 18th October 2011

Open Innovation: Make the external widly distributed knowledge available

Why do spectators outpreform the

experts in guessing the results?

Why is the audience jokerthe best one?

The crowd is wiser than an

individual ...

The Wisdom of Crowdsby James Surowiecki

Viele sind weiser als einer ...

The Wisdom of Crowdsby James Surowiecki

?

... but not all the time!

What are the premises: Clear tasks

Divers Community Optimized Aggregation

Open Innovation: Make the external widely distributed knowledge available

Crowdsourcing: Task traditionally performed by an employee performed by a community.

Time-to-market: 2 month fora prototype

Fit-to-market:User Innovation

New-to-market: Ask your customers what's new, instead of telling them what's next.

Cost-to-market: Non-monetary incentives

RISK: Not-invented-here Syndrom

RISK: Intellectual Property

What is Atizo?

process to involve stakeholders

10'000 creative minds

proven software

Advantages

think the unthinkable reduce the blinkered

appreciation to stakeholders benefit from social media

How does this process work?

module 3workshop

module 1workshop

module 2online-projects

module 5workshop

module 4online-projects

select ideasdefine challenge

find ideas plan implementation

evaluate ideas

Who are the stakeholders?

Who is the Atizo community?

Jan Burkhalter, 23gardener

Hobbies: outdoor sports150 tons of waste collected

(Mammut Sports AG)

Petra Lauber, 38economistHobbies: cookingHappy Tea(Bischofszell)

Manfred Gloor, 52physicianHobbies: motorcyclingmotorcycle of the future(BMW)

products & services

process

marketing

strategy

Ideas!Proven in a lot of

different projects

Develop new products with web community

Objective: Detecting needs to

develop the motorbike of the future

Community: BMW and

Atizo community

Modules: 1 to 5

Thomas Hirschmann

project manager

«BMW Motorrad Innovation Contest»

Results

● more than 700 ideas from

250 different users

● team of 8 lead users

● concept with analyses

and designs

«On the open innovation platform

Atizo we have received many exciting

ideas of motorcycle lovers from all

over the world.»

Prepare strategy workshops with community

Objective: Find packaging ideas for

a new business sector „pharma“

Community: Atizo community

Module: 2 embedded in a consulting

project of a partner

Axel Förster

CEO, Rychiger AG

Results

● 417 ideas

● 20 rewarded ideas

● Implementation with a

consulting partner

«The community was inspiring us

when we were searching for new

business areas. We want to continue

work with Atizo.»

Improve processes with a community

Objective: Discover potential to

save costs

Community: SBB community

(ca. 100 employees)

Modules: 1 bis 3

Alfred Späti

product manager

Data Telecom SBB

Results

● 32 cost saving actions

● potential to save costs

CHF 1.5 m.

● Motivation and recognition

for the employees

«The number and

the quality of the submitted

ideas was impressive.»

Find marketing ideas with a community

Objective: ideas for the 150

anniversary

Community: Mammut

and Atizo community

Modules: 1 and 2

Rolf G. Schmid

CEO

Mammut Sports Group AG

Results

● 292 event ideas

● 202 comments

● 6 winner ideas

which were integrated

into the concept

«The Atizo community impressed

us with surprising ideas and

diverse expertise.»

7 steps to more innovation

1. Innovating behind closed doors is over.

2. There are many smart people who want to support you.

3. Innovation begins with a challenge, not an idea.

4. Tunnel vision is not conducive for innovation.

5. The best idea is often created from several good ideas.

6. The sooner the customer is involved, the less the risk to flop.

7. Ideas are valuable only when they are implemented.

Innovation is not a problem of creativitybut a problem of allocation.

- Thank you -