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This presentation explores the intersection of social media and the Internet of things. By applying futurist techniques for developing foresight strategies, the presentation provides a basic introduction to tools like STEEP analysis and scenario planning.
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BREAKOUT >>THE WORLD OF SOCIAL SIMEON SPEARMANSENIOR INNOVATION STRATEGIST, RESIDENT FUTURIST@SRSPEAR
SOCIAL HARDWARETechnologies that make it easier for humans to connect, share, and communicate with people, things, and systems.
Society Technology Environment Economy Politics
Exploring The Future Through STEEP Trends
Exploring The Future Through STEEP Trends
Society Technology Environment Economy Politics
Demographics
314,000,000 people in the U.S.
23.5% under the age of 18
50.8% Female
13.1% African American
16.9% Hispanic
Society Technology Environment Economy Politics
We are a tech-centric society.
At least 56% of U.S. adults own smartphones
34% of U.S. adults own tablets
Microsoft Kinect currently holds the record for most rapidly adopted consumer technology.
Every new iPhone that comes out outsells the previous device.
Of the 15% of the U.S. who don’t have Internet access, 90% of those people indicate they have no intention of getting it.
Technology Adoption
Society Technology Environment Economy Politics
Technology Adoption
Society Technology Environment Economy Politics
Every year, people are sharing twice as much information as the previous year.
This “law” has held since 2008.
Zuckerberg’s Law
Society Technology Environment Economy Politics
SOCIAL HARDWARE IS MADE OF
PEOPLE!
Society Technology Environment Economy Politics
Exploring The Future Through STEEP Trends
Society Technology Environment Economy Politics
Technology
Moore’sLaw
Koomey’sLaw
Nielsen’sLaw
Metcalfe’sLaw
Bell’sLaw
The number of transistors on integrated circuits doubles approximately every two years.
Often quoted as 18 months and applied to chip performance overall.
Computers keep getting faster.
Moore’s Law
Society Technology Environment Economy Politics
The number of computations per joule of energy dissipated has been doubling approximately every 1.57 years.
Battery life keeps improving.
Up to 5 hours of talk, video, and browsing.2h39m in battery stress test.
Up to 10 hours of talk, video, and browsing.4h24m in battery stress test.
Koomey’s Law
Society Technology Environment Economy Politics
Network connection speeds for high-end home users double every 21 months.
User experience is determined by bandwidth constraints.
Nielsen’s Law
Society Technology Environment Economy Politics
Roughly every decade a new, lower priced computer class forms based on a new programming platform, network, and interface resulting in new usage and establishment of new industries.
The last computer class to launch under this framework was wireless sensor networks.
Bell’s Law of ComputerClasses
Society Technology Environment Economy Politics
The value of a telecommunications network is proportional to the square of the number of connected users of the system.
Networks are exponentially more valuable as the number of entities in the network grows.
Metcalfe’s Law
Society Technology Environment Economy Politics
SmartGlasses
BrainwaveReaders
SmartTextiles
FitnessWristbands
SmartWatches
WearableCameras
Wearable Technology
Society Technology Environment Economy Politics
LOCATION, LOCATION, LOCATION
Virtual Assistants
Society Technology Environment Economy Politics
Exploring The Future Through STEEP Trends
Society Technology Environment Economy Politics
The Actual Environment
Society Technology Environment Economy Politics
The smartest person in the room is the room.
The Evolution of the Home
Society Technology Environment Economy Politics
The Evolution of Retail
Society Technology Environment Economy Politics
The Evolution of the Car
Society Technology Environment Economy Politics
Exploring The Future Through STEEP Trends
Society Technology Environment Economy Politics
Millennials suffer a 16.1% unemployment rate, the highest of any other generation.
The average millennial has $45,000 worth of debt, primarily from student loans.
However, 15% of millennials are already managers as of 2012. By 2014, millennials will make up 36% of the U.S. workforce.
Economic Recession and Recovery
Society Technology Environment Economy Politics
The peer-to-peer rental market alone is estimated to be worth $26 billion.
Revenue in the sharing economy is expected to reach $3.5 billion in 2013, at a 25% annual growth rate.
Room for growth. Example: Boston cab market generates $21 million revenue per month on average, Uber is currently at $600,000.
Collaborative Economy
Society Technology Environment Economy Politics
Exploring The Future Through STEEP Trends
Society Technology Environment Economy Politics
Public Safety - Hands/Eyes Free
Society Technology Environment Economy Politics
Resilience
Governance and Infrastructure
Society Technology Environment Economy Politics
...how exactly will this affect my marketing?
Two Critical Uncertainties:
‣ Consumer Adoption‣ Marketing ROI
Where are we headed?Four Scenarios
Sensor-driven Marketing
Low MktgROI
High ConsumerAdoption
Low ConsumerAdoption
High MktgROI
Hakuna Matata
Total Customer Awareness
Boardrooms to Living Rooms
Q&A
SIMEON SPEARMANSENIOR INNOVATION STRATEGIST, RESIDENT FUTURIST@SRSPEAR
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