World of Social Hardware

BREAKOUT >>THE WORLD OF SOCIAL SIMEON SPEARMANSENIOR INNOVATION STRATEGIST, RESIDENT FUTURIST@SRSPEAR

SOCIAL HARDWARETechnologies that make it easier for humans to connect, share, and communicate with people, things, and systems.

Society Technology Environment Economy Politics

Exploring The Future Through STEEP Trends



Demographics

314,000,000 people in the U.S.

23.5% under the age of 18

50.8% Female

13.1% African American

16.9% Hispanic


We are a tech-centric society.

At least 56% of U.S. adults own smartphones

34% of U.S. adults own tablets

Microsoft Kinect currently holds the record for most rapidly adopted consumer technology.

Every new iPhone that comes out outsells the previous device.

Of the 15% of the U.S. who don’t have Internet access, 90% of those people indicate they have no intention of getting it.

Technology Adoption


Technology Adoption


Every year, people are sharing twice as much information as the previous year.

This “law” has held since 2008.

Zuckerberg’s Law


SOCIAL HARDWARE IS MADE OF

PEOPLE!




Technology

Moore’sLaw

Koomey’sLaw

Nielsen’sLaw

Metcalfe’sLaw

Bell’sLaw

The number of transistors on integrated circuits doubles approximately every two years.

Often quoted as 18 months and applied to chip performance overall.

Computers keep getting faster.

Moore’s Law


The number of computations per joule of energy dissipated has been doubling approximately every 1.57 years.

Battery life keeps improving.

Up to 5 hours of talk, video, and browsing.2h39m in battery stress test.

Up to 10 hours of talk, video, and browsing.4h24m in battery stress test.

Koomey’s Law


Network connection speeds for high-end home users double every 21 months.

User experience is determined by bandwidth constraints.

Nielsen’s Law


Roughly every decade a new, lower priced computer class forms based on a new programming platform, network, and interface resulting in new usage and establishment of new industries.

The last computer class to launch under this framework was wireless sensor networks.

Bell’s Law of ComputerClasses


The value of a telecommunications network is proportional to the square of the number of connected users of the system.

Networks are exponentially more valuable as the number of entities in the network grows.

Metcalfe’s Law


SmartGlasses

BrainwaveReaders

SmartTextiles

FitnessWristbands

SmartWatches

WearableCameras

Wearable Technology


LOCATION, LOCATION, LOCATION

Virtual Assistants




The Actual Environment


The smartest person in the room is the room.

The Evolution of the Home


The Evolution of Retail


The Evolution of the Car




Millennials suffer a 16.1% unemployment rate, the highest of any other generation.

The average millennial has $45,000 worth of debt, primarily from student loans.

However, 15% of millennials are already managers as of 2012. By 2014, millennials will make up 36% of the U.S. workforce.

Economic Recession and Recovery


The peer-to-peer rental market alone is estimated to be worth $26 billion.

Revenue in the sharing economy is expected to reach $3.5 billion in 2013, at a 25% annual growth rate.

Room for growth. Example: Boston cab market generates $21 million revenue per month on average, Uber is currently at $600,000.

Collaborative Economy




Public Safety - Hands/Eyes Free


Resilience

Governance and Infrastructure


...how exactly will this affect my marketing?

Two Critical Uncertainties:

‣ Consumer Adoption‣ Marketing ROI

Where are we headed?Four Scenarios

Sensor-driven Marketing

Low MktgROI

High ConsumerAdoption

Low ConsumerAdoption

High MktgROI

Hakuna Matata

Total Customer Awareness

Boardrooms to Living Rooms

Q&A

SIMEON SPEARMANSENIOR INNOVATION STRATEGIST, RESIDENT FUTURIST@SRSPEAR