Widget Summit 2008: Powering Your Site with Data Availability

MySpace Data Availability:MySpace Data Availability:Power Your Service With the Power Your Service With the

Social WebSocial Web

MySpace Data Availability:MySpace Data Availability:Power Your Service With the Power Your Service With the

Social WebSocial Web

November 2008November 2008November 2008November 2008

What Makes Me “Me”?

What I Say About Me

profile

What Others Say About Me

reputation

What I Do

activity

Who I Know

social graph

What I Create

content

Where I Can Go

authentication

The Web Identity

activity

profile

social graph

reputation

authentication

content

Social Networks

Social Sites

The Old World

The Old World

The Lonely Social Network

Data Availability

The New World

The New World

The Social Social Network

The Goal?

Make Life Simpler

The Platforms…

Courtesy of Joseph Smarr, from Web 2.0 Expo NYC

Data Availability:Leverage MySpace Outside of MySpace

MySpace Developer PlatformMySpace Developer Platform

Data AvailabilityData Availability Application PlatformApplication Platform Developer RelationsDeveloper Relations

Libraries, sample code, forums, blogs, docs…

Libraries, sample code, forums, blogs, docs…

OpenSocial, MyOpenSpaceOpenSocial,

MyOpenSpaceOpenID, OAuth, REST

API’sOpenID, OAuth, REST

API’s

external development internal development community outreach

Your Site

Social Platforms

Why This Matters to You

User Acquisition

Lower the barrier to entry

Retention

You become both complementary and indispensable

Traffic

Make your site and service a fulcrum

Monetization

Gain valuable insights into your user base by allowing them to easily plug in

Why This Matters

What Is Available Now

Our Current Implementation

friendsauthentication profilecontent registration

Authentication

• All of Data Availability leverages the Oauth standard for Web service authentication

• This is a user-centric privacy model where the MySpace user delegates scoped access to a 3rd-party site with a token that the user can revoke at any time

Easier Account Creation

Dynamic Profiles

Changes in MySpace are reflected in all of the user’s linked services

Profile Access

• Portable data can be stored even after the link is broken

• Caches must be refreshed each 24 hours, and purged when a user decides to cut the tie

Content

Take your MySpace-created content with you

OpenSocial 0.8 REST Support

Ability to access the OpenSocial 0.8 “People” resources through Data Availability

Where We Go Next

Why OpenID at MySpace?

• Our users identify with their URL’s!– Over 90% of our active users have vanity URL’s

– We have 29,959,874 users who are both OpenSocial app users and have a vanity URL

OpenID and MySpace

• We are embracing the standard for single sign-on for the web

• By Combining OpenID and Data Availability, we will provide a complete identity solution

Closing Thoughts

Closing Thoughts

• The MySpace Data Availability platform provides you opportunities to drive engagement, increase retention and generate traffic by leveraging our massive user base and robust platform

• Our platform provides the functionality you need to allow our users to bring their MySpace identity into your service

• The platform embraces open standards, which ensures compatibility and provides access to continued community innovation

Contact:mengel@myspace.com

Follow:myspace.com/pixelelated

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