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My presentation at Widget Summit 2008 on how MySpace Data Availability is embracing the Open Stack, and how to use it to power social functionality
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MySpace Data Availability:MySpace Data Availability:Power Your Service With the Power Your Service With the
Social WebSocial Web
MySpace Data Availability:MySpace Data Availability:Power Your Service With the Power Your Service With the
Social WebSocial Web
November 2008November 2008November 2008November 2008
What Makes Me “Me”?
What I Say About Me
profile
What Others Say About Me
reputation
What I Do
activity
Who I Know
social graph
What I Create
content
Where I Can Go
authentication
The Web Identity
activity
profile
social graph
reputation
authentication
content
Social Networks
Social Sites
The Old World
The Old World
The Lonely Social Network
Data Availability
The New World
The New World
The Social Social Network
The Goal?
Make Life Simpler
The Platforms…
Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
Data Availability:Leverage MySpace Outside of MySpace
MySpace Developer PlatformMySpace Developer Platform
Data AvailabilityData Availability Application PlatformApplication Platform Developer RelationsDeveloper Relations
Libraries, sample code, forums, blogs, docs…
Libraries, sample code, forums, blogs, docs…
OpenSocial, MyOpenSpaceOpenSocial,
MyOpenSpaceOpenID, OAuth, REST
API’sOpenID, OAuth, REST
API’s
external development internal development community outreach
Your Site
Social Platforms
Why This Matters to You
User Acquisition
Lower the barrier to entry
Retention
You become both complementary and indispensable
Traffic
Make your site and service a fulcrum
Monetization
Gain valuable insights into your user base by allowing them to easily plug in
Why This Matters
What Is Available Now
Our Current Implementation
friendsauthentication profilecontent registration
Authentication
• All of Data Availability leverages the Oauth standard for Web service authentication
• This is a user-centric privacy model where the MySpace user delegates scoped access to a 3rd-party site with a token that the user can revoke at any time
Easier Account Creation
Dynamic Profiles
Changes in MySpace are reflected in all of the user’s linked services
Profile Access
• Portable data can be stored even after the link is broken
• Caches must be refreshed each 24 hours, and purged when a user decides to cut the tie
Content
Take your MySpace-created content with you
OpenSocial 0.8 REST Support
Ability to access the OpenSocial 0.8 “People” resources through Data Availability
Where We Go Next
Why OpenID at MySpace?
• Our users identify with their URL’s!– Over 90% of our active users have vanity URL’s
– We have 29,959,874 users who are both OpenSocial app users and have a vanity URL
OpenID and MySpace
• We are embracing the standard for single sign-on for the web
• By Combining OpenID and Data Availability, we will provide a complete identity solution
Closing Thoughts
Closing Thoughts
• The MySpace Data Availability platform provides you opportunities to drive engagement, increase retention and generate traffic by leveraging our massive user base and robust platform
• Our platform provides the functionality you need to allow our users to bring their MySpace identity into your service
• The platform embraces open standards, which ensures compatibility and provides access to continued community innovation
