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Where are you in your mobile maturity … and where do you want to be?
February 2, 2012
Today’s Presenter
Michael J. King Principal Mobile Strategist
Appcelerator, Inc. Blog: www.appcelerant.com Twitter: @mobiledatamike
Ask Questions!
• Type questions into the questions box in the GoToWebinar control panel
• Engineers are standing by to reply personally to your questions
• General Q&A at end of presentation
“By 2015, 70% of your customer interactions will
originate from a mobile device .”
Gartner 2011
Agenda: • What is the Mobile Maturity Model • How can you use it • What your position with the model means for:
Application Sourcing, Technology Choices, and Audience.
• Questions?
The Mobile Maturity Model
Phase One Exploration
Exploration Priorities
Understanding the audience, both devices and demographics
Impact of mobile devices on infrastructure
Understanding of support requirements and training
Phase Two, Acceleration
Acceleration Priorities
Integration of new services and data sources into the existing application/s
Understanding of how users are discovering and using the applications
Expanding the audience of devices, operation systems, and interactions
Phase Three Innovation
Innovation Priorities
Diving deep into those user interactions to discover new service opportunities
Discovering which cloud services align with audience and application requirements
Rapid iteration and application redevelopment
Data and information flows back from the application to the enterprise
Conclusions
Your position on the maturity model should dictate your expectations of the application/s you build
Your technology and application sourcing decisions should be based on that position as well, not all enterprises will reach the end phase
The model is flexible and should apply to both customer as well as employee mobile applications
Ask Questions!
• Type questions into the questions box in the GoToWebinar control panel
• Engineers are standing by to reply personally to your questions
• General Q&A at end of presentation
“Best Developer Tool”
2011 Magic Quadrant for Mobile Consumer Application Platforms:
Visionary
100 Top Private Companies
50 Most Innovative Companies in Apple’s
Ecosystem
Best Mobile Platform Finalist
Productivity Award
Appcelerator Leadership and Awards
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