Where are you in your mobile maturity … and where do you want to be?

February 2, 2012

Today’s Presenter

Michael J. King Principal Mobile Strategist

Appcelerator, Inc. Blog:  www.appcelerant.com Twitter:  @mobiledatamike

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•  Engineers are standing by to reply personally to your questions

•  General Q&A at end of presentation

“By 2015, 70% of your customer interactions will

originate from a mobile device .”

Gartner 2011

Agenda: •  What is the Mobile Maturity Model •  How can you use it •  What your position with the model means for:

Application Sourcing, Technology Choices, and Audience.

•  Questions?

The Mobile Maturity Model

Phase One Exploration

Exploration Priorities

Understanding the audience, both devices and demographics

Impact of mobile devices on infrastructure

Understanding of support requirements and training

Phase Two, Acceleration

Acceleration Priorities

Integration of new services and data sources into the existing application/s

Understanding of how users are discovering and using the applications

Expanding the audience of devices, operation systems, and interactions

Phase Three Innovation

Innovation Priorities

Diving deep into those user interactions to discover new service opportunities

Discovering which cloud services align with audience and application requirements

Rapid iteration and application redevelopment

Data and information flows back from the application to the enterprise

Conclusions

Your position on the maturity model should dictate your expectations of the application/s you build

Your technology and application sourcing decisions should be based on that position as well, not all enterprises will reach the end phase

The model is flexible and should apply to both customer as well as employee mobile applications

Ask Questions!

•  Type questions into the questions box in the GoToWebinar control panel

•  Engineers are standing by to reply personally to your questions

•  General Q&A at end of presentation

“Best Developer Tool”

2011 Magic Quadrant for Mobile Consumer Application Platforms:

Visionary

100 Top Private Companies

50 Most Innovative Companies in Apple’s

Ecosystem

Best Mobile Platform Finalist

Productivity Award

Appcelerator Leadership and Awards