What's next for the cloud in Switzerland?

November 2013

WHAT’S NEXT FOR THE CLOUD IN SWITZERLAND?

Survey data: CH v EU market trends

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CLOUD & HOSTING PROVIDERS SURVEY

We surveyed 400+ service providers in Switzerland and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud?

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DATA CENTRE OF CHOICE

Self-owned and carrier-neutral data centres are the data centres of choice for Swiss cloud and hosting providers Second most popular in Switzerland are

CNDCs

In the EU, the Netherlands scored highest for use of CNDCs. Spain, on the other hand scored just 8% for preferring CNDCs

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CUSTOMER DEMAND TODAY

Demand for traditional hosting exceeds demand for cloud in Switzerland

Demand for Cloud (IaaS) and Applications (SaaS) above the EU averages

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CLOUD REVENUE SHARE 2012 TO 2015

However, the majority expect the cloud wave to hit within the next 3 years

33% of Swiss respondents expect 40-100% of revenues to come from cloud by 2015

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REVENUE IMPACT OF CLOUD

64% of Swiss respondents are positive about the revenue impact of cloud

Of all those surveyed Spain and the Netherlands were more optimistic in this respect

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KEY COMPETITORS

Service providers in Switzerland see local providers as their key competition

The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements

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STRATEGIES TO LEVERAGE CLOUD

The top 3 strategies by Swiss cloud and hosting service providers

Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies

These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements

Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich

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