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I presented at the AAEP Convention on what our company has learned after 4 years of intense activity on social media.
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What We Have LearnedReflections on 4 Years of Social Media
Mike Pownall, DVM
Funding Sources – None
Financial Interests – None
Conflict of Interest - None
Where We Were
Where We Are
The Biggest Challenge?
VETS!!!!
Culture is Critical
Team Effort is Essential
Align with Business Goals
Facebook is King
Except When it Isn’t
Use Different Platforms
Video Works
Keep Website Up to Date
Google+ & Linkedin??
Post on Weekends
Timing of Successful Posts is Seasonal
Early Morning•Spring & Summer
End of Day•Fall and Winter
Constantly Test
Promote Good Posts
Let People Engage
Humour & Different are Good
Vet Stuff is Fascinating
People Read Blogs
Post Frequently
Facebook has Rules
Repurpose Content
Be Brief
Facebook Ads
Use Slow Season to Gather Content
Planning is Best But….
Develop a Community
Be Mobile
Don’t do an App
Be Paranoid
Respond to Criticism
Newsletters Rule
Measure!!!!
Professional Pages for Vets
Racehorse People are on Twitter
What Next
Instagram Photos
Instagram Video
Linkedin? Pinterest
Keep In Touch
• mike@mpequine.com
• www.veterinarybusinessmatters.com
• www.slideshare.net/mpownall
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