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Widgets, Social Media & Lessons Learned. Barett Christensen LDS Philanthropies. Look for the principle and not at the tool. Today's Agenda: Three Lessons. Control: I s it yours or theirs? Virality : It is simple marketing math. Stewardship: Ignore it and be ignored. - PowerPoint PPT Presentation
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Widgets, Social Media & Lessons Learned
Barett ChristensenLDS Philanthropies
Lesson One
Lesson Two
Lesson Three
Look for the principle and not at the tool
Lesson One
Lesson Two
Lesson Three
1. Control: Is it yours or theirs?2. Virality: It is simple marketing math.3. Stewardship: Ignore it and be
ignored.
Today's Agenda: Three Lessons
Lesson One
Lesson Two
Lesson Three
LESSON 1: Control: Is it yours or theirs?
Lesson One
Lesson Two
Lesson Three
Platforms Handing Over Control
www.betterplace.orgwww.change.orgwww.changingthepresent.orgwww.givealittle.orgwww.razoo.orgwww.thepoint.orgwww.climatepath.orgwww.dreambank.orgwww.giveforward.orgwww.ledn4health.orgwww.microgiving.orgwww.optinnow.orgwww.pincgiving.orgwww.sixdegrees.org
www.GiveIndia.orgwww.Justgiving.orgwww.CanadaHelps.orgwww.globalgiving.orgwww.networkforgood.orgwww.firstgiving.orgwww.modestneeds.orgwww.universalgiving.orgwww.greatergoodsa.orgwww.kiva.orgwww.wildlifedirect.orgwww.givemeaning.orgwww.brightlight.orgwww.chipin.org
www.rengde.orgwww.socialvibe.orgwww.spot.uswww.wokai.orgwww.bettertheworld.orgwww.changexchange.orgwww.citizeneffect.orgwww.givology.orgwww.ifwerantheworld.orgwww.jolkona.orgwww.pifworld.orgwww.savetogether.orgwww.smallchangefund.orgwww.spark.orgwww.helpalot.org
The Democratization of Philanthropy
Lesson One
Lesson Two
Lesson Three
Lesson One
Lesson Two
Lesson Three
Lesson One
Lesson Two
Lesson Three
Lesson One
Lesson Two
Lesson Three
Lesson 1: Little Fish can Act Big
Lesson One
Lesson Two
Lesson Three
• Key Concepts: – Look for ways to get rid
of your middlemen– Are little fish acting big
near you? Did you know that you can act big too by acting small?
Lesson 1:
Lesson One
Lesson Two
Lesson Three
• Set One: 1 X 1 = 11 X 100 = 100 Grand Total = 101
• Set Two: 1 X 1 X 100 = 1001 X 100 X 100 = 10,000Grand Total = 10,100
LESSON 2: It is simple math.Which set would you choose?
Lesson One
Lesson Two
Lesson Three
• Set One: Previous Model1 X 1 = 1 Interpersonal Comm’s1 X 100 = 100 Mass Communication
• Set Two: New Social Model1 X 1 X 100 = 100 Interpersonal Comm’s1 X 100 X 100 = 10,000 Mass
Communication
Social Media enables VIRAL GROWTH
Lesson One
Lesson Two
Lesson Three
Plan:10 companies10 scholarships90 days2,000 emails
Results:$71,000
half matching funds
9,000 visitors
LDSP Widgets
Lesson One
Lesson Two
Lesson Three
2 Version Plan1,500 email
1 young lady (16yrs old)
Phase Two: HAITI
Results:1,000 Visitors11 Countries27 Donors$2,285 Raised
Results:1.4 Million Visitors2.7 Million Page Views192 Countries102 Different Languages
Lesson One
Lesson Two
Lesson Three
• Old model in Haiti: 1 X 1 = 11 X 1,500 = 1,500 Grand Total = 1,501
• New Model in Haiti: 1 X 1 X ? = 1,0001 X 1,500 X ? = 1,600,000Grand Total = 1,601,000
LESSON 2: It is simple math.Which set would you choose?
Difference of about
1.5 million
more people
Lesson One
Lesson Two
Lesson Three
• Key Concepts:–Make your
content/case for support easily sharable.
– Let your donors represent you. Empower them with your tools of fundraising.
LESSON 2: The following
1.5 million
Is a big number
Lesson One
Lesson Two
Lesson Three
Viral Marketing at its finest!
Maybe not
LESSON 3: Viral StewardshipLearned from “sad experience”
Lesson One
Lesson Two
Lesson Three
• Our Five Fold Method:1. Listening tools2. Analysis tools3. Engagement rules4. Platform for engagement5. Communication process modifications
LESSON 3: Viral Stewardship
Lesson One
Lesson Two
Lesson Three
1. Listening & Gather:– Blogs, websites, Facebook,
Twitter….– Tools: HEP Social Media
Scan, Radiant6, Sysomos.
2. Analyzing data: – looking for sentiment, key
influencers, trending topics– Tools: Sysomos, Radiant6,
SPSS Modeler
Gatorade Mission Control
Lesson One
Lesson Two
Lesson Three
3. Rules of Engagement:– How influential?– Nature of
comments?
Gatorade Mission Control
Lesson One
Lesson Two
Lesson Three
• Methods: 1-3Jet Blue VS SouthWest
Lesson One
Lesson Two
Lesson Three
Method Four: Engagement Platform
Lesson One
Lesson Two
Lesson Three
• Comm One: Thanks for getting involved
• Comm Two: We are half way there
• Comm Three: We did it, good job, you and your friends did the following. Your money has been set to work.
• Comm Four: Six months to a year later report back on what happened as a result and lessons we learned as a NPO.
• Comm Five: You liked this, you may also like…
Method Five: Communication Process Modifications
Lesson One
Lesson Two
Lesson Three
• Key Concepts:– Viral marketing must be met with viral
stewardship.– Your donors expect to be involved if you
use these tools. You can’t set up shop on a social site and then ignore everyone. People get the drift pretty quick. That said you can also build processes that don’t require scaling headcount as you scale users.
LESSON 3:
Lesson One
Lesson Two
Lesson Three
1. Control: Is it yours or theirs? Think about how you can offer a service to your donors that previously was only available via a middle man or only available to the wealthiest of donors.
2. Virality: It is simple marketing math. Empowering your donors to represent you and share with their friends and family adds up fast.
3. Stewardship: Ignore it and be ignored. Are you really who you say you are? Do you really care about all your donors. Here is your chance to use technology to actually make good on some of those statements. If you don’t engage, respond to and provide the value your donors are now expecting they will simply go somewhere else
Summary“It’s not about
the bike”
Lesson One
Lesson Two
Lesson Three
Insert your
name…
Lesson One
Lesson Two
Lesson Three
Contact: Barett Christensen
[email protected](801) 422-1940
Questions
?
