Webinar: Crafting a Nonprofit Video Strategy

Crafting a NonprofitVideo Strategy

Michael HoffmanCEO, See3 Communications

www.see3.net // @Michael_Hoffman

Crafting a NonprofitVideo StrategyUnited States: 916-233-3087Access Code: 425-331-857

Crafting a NonprofitVideo Strategy

• How to Approach Video• Making a Plan• Distributing Your Videos Online• Metrics• Discussion

Today’s Plan

Crafting a NonprofitVideo Strategy

The Day OurWorld Changed

Crafting a NonprofitVideo Strategy

Your Website IsYour Channel

Crafting a NonprofitVideo Strategy

Crafting a NonprofitVideo Strategy

Crafting a NonprofitVideo Strategy

Viral to who?

Crafting a NonprofitVideo Strategy

Crafting a NonprofitVideo Strategy

• Current video assets• People• Events• Fundraising opportunities• Organizational goals

Think Strategically

Crafting a NonprofitVideo Strategy

• Get your calendar out!• Determine what resources you’ll need• Build internal capacity• Make at least one more video next year

than last• Write grants focusing on visual

storytelling

Grow Your Video Strategy

Crafting a NonprofitVideo Strategy

Plan BeforeMaking Your Video

Crafting a NonprofitVideo Strategy

1. What are our goals?2. Who are we trying to reach?3. What message do we want to send?4. How will we reach our audience?5. What action do we want them to take?6. How will we measure success?

Key Planning Questions

Crafting a NonprofitVideo Strategy

www.thatsnotcool.com

Crafting a NonprofitVideo Strategy

Crafting a NonprofitVideo Strategy

So Many Ways to Show Video

Crafting a NonprofitVideo Strategy

Benefits of

1. It’s the biggest2. Functions as a social network3. Increased capabilities - HD, annotations, widescreen, open API4. Familiarity and ease of use5. Nonprofit program

Crafting a NonprofitVideo Strategy

1. Video CMS - control and ease of use2. Dynamic video content3. Customized user experience4. Better search functionalities5. Rate and discuss within the community6. SEO

Benefits of Your Own Video Solution

Crafting a NonprofitVideo Strategy

Crafting a NonprofitVideo Strategy

Question

Besides YouTube, whatother video sharing

sites are best?

Crafting a NonprofitVideo Strategy

Question

When you upload avideo to YouTube orVimeo, who owns

the rights?

Crafting a NonprofitVideo Strategy

Question

What do you thinkabout hosting video on

our own?

Crafting a NonprofitVideo Strategy

The Best Video IsUseless Unless theRight People See It

ANDThey Have the Means

to Engage

Crafting a NonprofitVideo Strategy

1. Tie your video to an action/campaign2. Mobilize your email list3. Build relationships with bloggers4. Reach out to partners5. Distribute on social networks6. Feature in multiple areas on website7. Talk about it offline

7 Places to Start

Crafting a NonprofitVideo Strategy

Crafting a NonprofitVideo Strategy

Crafting a NonprofitVideo Strategy

Metrics

Don’t Forgetto Test and Learn

Crafting a NonprofitVideo Strategy

Crafting a NonprofitVideo Strategy

Crafting a NonprofitVideo Strategy

4 ThingsYou Can DoRight Now

Crafting a NonprofitVideo Strategy

www.FlipVideoSpotlight.com

Crafting a NonprofitVideo Strategy

www.YouTube.com/Nonprofits

Crafting a NonprofitVideo Strategy

www.TubeMogul.com

Crafting a NonprofitVideo Strategy

Build a Media Library

Crafting a NonprofitVideo Strategy

Question

How should wecatalogue and label our

media library?

Crafting a NonprofitVideo Strategy

Question

How can we findbloggers who careabout our niche?

Crafting a NonprofitVideo Strategy

Question

If we don’t have manyin-person events, howshould we think aboutgathering raw footage?

Crafting a NonprofitVideo Strategy

Question

Do we always needvideo releases?

Crafting a NonprofitVideo Strategy

Question

What if there is a songyou want to use thatneeds to be licensed?

Crafting a NonprofitVideo Strategy

Question

Suggestions forlive streaming?

Crafting a NonprofitVideo Strategy

www.see3.net/guide

Michael Hoffmanmichael@see3.net

773-784-7333

More questions?