Webinar: Crafting a Nonprofit Video Strategy

Crafting a NonprofitVideo Strategy

Michael HoffmanCEO, See3 Communications

www.see3.net // @Michael_Hoffman

Crafting a NonprofitVideo StrategyUnited States: 916-233-3087Access Code: 425-331-857


• How to Approach Video• Making a Plan• Distributing Your Videos Online• Metrics• Discussion

Today’s Plan


The Day OurWorld Changed


Your Website IsYour Channel




Viral to who?



• Current video assets• People• Events• Fundraising opportunities• Organizational goals

Think Strategically


• Get your calendar out!• Determine what resources you’ll need• Build internal capacity• Make at least one more video next year

than last• Write grants focusing on visual

storytelling

Grow Your Video Strategy


Plan BeforeMaking Your Video


1. What are our goals?2. Who are we trying to reach?3. What message do we want to send?4. How will we reach our audience?5. What action do we want them to take?6. How will we measure success?

Key Planning Questions


www.thatsnotcool.com



So Many Ways to Show Video


Benefits of

1. It’s the biggest2. Functions as a social network3. Increased capabilities - HD, annotations, widescreen, open API4. Familiarity and ease of use5. Nonprofit program


1. Video CMS - control and ease of use2. Dynamic video content3. Customized user experience4. Better search functionalities5. Rate and discuss within the community6. SEO

Benefits of Your Own Video Solution



Question

Besides YouTube, whatother video sharing

sites are best?


Question

When you upload avideo to YouTube orVimeo, who owns

the rights?


Question

What do you thinkabout hosting video on

our own?


The Best Video IsUseless Unless theRight People See It

ANDThey Have the Means

to Engage


1. Tie your video to an action/campaign2. Mobilize your email list3. Build relationships with bloggers4. Reach out to partners5. Distribute on social networks6. Feature in multiple areas on website7. Talk about it offline

7 Places to Start




Metrics

Don’t Forgetto Test and Learn




4 ThingsYou Can DoRight Now


www.FlipVideoSpotlight.com


www.YouTube.com/Nonprofits


www.TubeMogul.com


Build a Media Library


Question

How should wecatalogue and label our

media library?


Question

How can we findbloggers who careabout our niche?


Question

If we don’t have manyin-person events, howshould we think aboutgathering raw footage?


Question

Do we always needvideo releases?


Question

What if there is a songyou want to use thatneeds to be licensed?


Question

Suggestions forlive streaming?


www.see3.net/guide

Michael [email protected]

773-784-7333

More questions?

Technology

Webinar: Crafting a Nonprofit Video Strategy