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Split session with Tim Cadogan of OpenX.
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Control Freaks Welcome
Defining AD-versity*
*With a ton of help from the IAB 2008 annual report
10.6% annual increase
2.6% quarterly increase = $150M
Search ads up $300M
10.6% annual increase
Almost no banner/video ad$$ is CPC/CPA
Performance display adsneed your help
Virtual gifts, iPhone apps, ...
data data data data data data data data data data data data data data data data data data data data
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Smelly & sheddy matter
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