Control Freaks Welcome

Defining AD-versity*

*With a ton of help from the IAB 2008 annual report

10.6% annual increase

2.6% quarterly increase = $150M

Search ads up $300M

10.6% annual increase

Almost no banner/video ad$$ is CPC/CPA

Performance display adsneed your help

Virtual gifts, iPhone apps, ...

data data data data data data data data data data data data data data data data data data data data

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