Web Congress Miami 2013 Content Marketing

Content Marketing “Get the Most Out of Your Content Online”

Karla & Jackie

#WebCongress @InnovateWP @SocialMediaSass

Tweet Us Giveaway!

Our Bios We are the Real Women of Social Media We speak at marketing and tech conferences

Founder & CEO - Social Media Sass / The Real Women of Social Media

●  CEO of Social Media Sass, we make your social media rock.

●  CEO - The Real Women of Social Media ●  Winner Small Business Influencer Awards ●  Board member

Social Media Club South Florida ●  Soon to be published author of The

Chronicles of a Social Media Addict. ●  Speaker NicheParent, Social Media Day

Founder & CEO - The Innovative Consultants LLC / Innovate WP

●  Innovate WP: WordPress Training Program - LiveNinja Partner

●  #WPMIA Co-Organizer ●  WordCamp Miami & Orlando Speaker ●  Provides Integrated Marketing Services ●  Clients: 3iWave SmartWatch,

Peter Coppola ●  Connect on Twitter @InnovateWP /

@JackieJ04

Karla Campos Jackie Jimenez

Agenda

●  Learn About:

○  Content types to use in marketing

○  Distribution Channels

○  Case studies & examples of successful content marketing

○  Tools & WP plugins for content creation & distribution

Content People Want

Content That Builds Trust:

●  Shows that you know your subject matter well

●  Posts by others (reviews & testimonials) : shows credibility

●  Guest Blogging

●  Credible Content - shows authenticity

Types of Content

●  Blog Posts ●  Photos & Videos ●  Press Releases and Articles ●  Email Newsletters ●  Customer Generated Content ●  Presentations: SlideShare

IT’S ALL ABOUT WORDPRESS

The Power of WordPress

Blog Posts Posts that build trust

●  Instructional posts

●  Product and service reviews

●  Company updates

●  Newsworthy items

●  Industry topics

●  Showing your expertise

STATISTICS ONLY GOING UP

You Should Have Blogged Already!

Source: WordPress.com

WordPress = Code is Poetry

Content May Be King, but Comments are QUEEN!

WordPress Comments

Disqus CommentLuv

LiveFyre Intense Debate

WP <3 FB

WP Social Authenticate

Facebook Plugin for WordPress

Source: iStrategy Labs

THE IMPORTANCE OF PHOTOS

Photos

#

Source: MDG Advertising

Photos ■  Memes Oh My!

■  PicMonkey

■  Filtered Photos

(Instagram, Diptic)

■  Mobile Photo Apps

●  Picsart

●  HDR Camera

Photos & Videos

VIDEO MARKETING ONLY RISING

The Importance of Video

Videos

■  Curated on Instagram & Vine, Mobile Apps

■  YouTube & Vimeo Channels

■  Custom Player

■  eHow & Instructional Videos

■  Live Spreecast & Google Hangouts

YouTube

YouTube Live

Short Videos

#WebCongress @InnovateWP @SocialMediaSass

Power Sharing on Instagram Vs Vine - What Do You Prefer?

Hangouts

Over 1 Million Active Users on Google+ (Source: Google)

If You Don’t Have a Google+ or YouTube Profile...

Shame on You!

Social Chats

Viral: “Social Chats” Spreecast Breaks 2.5K Live Viewers

GIVEAWAY TIME

#WebCongress @InnovateWP @SocialMediaSass

Tweet a Picture of Us: #WebCongress, Both Our Twitter Handles & Your Creative Caption

PRESS RELEASES ARTICLES

Press Releases & Articles

Source: E-Releases

●  Google Trusts Dated Written Content - Shows Importance ●  80 Million People Get Their News Online Every Day

●  100 Million People Use Search Engines Daily

●  64% of Journalists Use Google or Yahoo! to Follow News

Press Releases & Articles

Source: CommonCraft

The Power of Press Releases

State, Regional, Country and Global Distribution

PRWeb is #1 in Social Media and Blogs: PRWeb releases are referenced more than twice as often as the closest competitor on Google Blogs (1.6 million to 750,000.)

Email & Newsletters

#WebCongress @InnovateWP @SocialMediaSass

http://www.radicati.com

Articles

●  Topical information about the industry ●  Off Page - linking back to your site ●  Keyword Rich, but Not Keyword heavy

485,259 Experts on EzineArticles to Date!

Channels of Distribution

Learn where to place your content for highest viewership ●  Your Website/Blog

●  Other Blogs ●  Social Media ●  Web Communities ●  Content Curation ●  Email

MARKETING CASE STUDIES

Case Studies

Case Studies

Over 289,000 Subscribers - Large Reach

Case Studies

Spin Chill

Case Studies

INTEGRATING WITH WORDPRESS

Your Website/Blog

●  Importance of Authorship ●  Google+ Integration ●  Social Media Feed: Dynamic Content ●  Dynamic Content: Blog on Homepage vs Static

Your Website/Blog

#WebCongress @InnovateWP @SocialMediaSass

About Author Box & Star Author Box

Your Website/Blog

Shareaholic

Other People’s Website/Blog

Guest Blogging Articles Off Site

Opinion Articles: Journalism

WP Plugins

Blubrry

Scoop.It

Rebel Mouse

Rotating Twitter Plugin

NextGen Slider

JetPack

Tools & WP Plugins

Editorial Calendar -

Schedule content, collaborate

Social Media Plugins

Floating Social Media Icons Social Sharing Toolkit Pinterest Integration

Instagram

Email Marketing

●  It’s All About the Call to Action. ●  Focus on Mobile - Over 80% of email users check on their phones ●  Test, test and test again - you don’t want unsubscribes!

MailChimp | Constant Contact | Aweber

Email Marketing

VistaPrint

Online Tools

●  Dropbox

●  IFTTT

●  Flickr

●  Twitterfeed

●  Networked Blogs

INTEGRATING YOUR STRATEGY

Start Developing Focus on Your Audience Write Write Write! Keyword Research Video & Visual Strategy

Improve Google Analytics A/B Testing SproutSocial Reporting Facebook Page Insights Find a New Niche

Rinse & Repeat Project Ahead - Dates If It Works, Don’t Break It Constantly Evolve Keep Connecting Use the Tools

1 2 3

Developing an Integrated Marketing Strategy Online

You Got Questions? We Got Answers.

That’s All Folks!

Thank You #WebCongress Workshop Attendees

Giveaway Winner Time! #WebCongress @InnovateWP @SocialMediaSass

Simple Side With Three Columns Każdy motyw Microsoft PowerPoint zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy

kolorów w programie PowerPoint do wykorzystania w prezentacji.

Zawiera wbudowany schemat kolorów, aby

zastosować do slajdów. Jeśli nie lubisz dostępne

opcje, można tworzyć własne schematy kolorów w

programie PowerPoint do wykorzystania w

prezentacji. Zawiera wbudowany schemat kolorów.

Zawiera wbudowany schemat kolorów, aby

zastosować do slajdów. Jeśli nie lubisz dostępne

opcje, można tworzyć własne schematy kolorów w

programie PowerPoint do wykorzystania w

prezentacji. Zawiera wbudowany schemat kolorów.

Zawiera wbudowany schemat kolorów, aby

zastosować do slajdów. Jeśli nie lubisz dostępne

opcje, można tworzyć własne schematy kolorów w

programie PowerPoint do wykorzystania w

prezentacji.

Zawiera wbudowany schemat kolorów, aby

zastosować do slajdów. Jeśli nie lubisz dostępne

opcje, można tworzyć własne schematy kolorów w

programie PowerPoint do wykorzystania w

prezentacji. Zawiera wbudowany schemat kolorów.

Zawiera wbudowany schemat kolorów, aby

zastosować do slajdów. Jeśli nie lubisz dostępne

opcje, można tworzyć własne schematy kolorów w

programie PowerPoint do wykorzystania w

prezentacji. Zawiera wbudowany schemat kolorów.

Zawiera wbudowany schemat kolorów, aby

zastosować do slajdów. Jeśli nie lubisz dostępne

opcje, można tworzyć własne schematy kolorów w

programie PowerPoint do wykorzystania w

prezentacji.

Schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć. CORP

The Real Women of Social Media SocialMediaSass.com InnovateJackie.com InnovateWP.com

Get In Touch