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In this presentation we talk all about content marketing, Wordpress, email, press releases and all types of tools to help you do your marketing well. Presented by Karla Campos of Social Media Sass and Jackie Jimenez of Innovate WordPress
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Content Marketing “Get the Most Out of Your Content Online”
Karla & Jackie
#WebCongress @InnovateWP @SocialMediaSass
Tweet Us Giveaway!
Our Bios We are the Real Women of Social Media We speak at marketing and tech conferences
Founder & CEO - Social Media Sass / The Real Women of Social Media
● CEO of Social Media Sass, we make your social media rock.
● CEO - The Real Women of Social Media ● Winner Small Business Influencer Awards ● Board member
Social Media Club South Florida ● Soon to be published author of The
Chronicles of a Social Media Addict. ● Speaker NicheParent, Social Media Day
Founder & CEO - The Innovative Consultants LLC / Innovate WP
● Innovate WP: WordPress Training Program - LiveNinja Partner
● #WPMIA Co-Organizer ● WordCamp Miami & Orlando Speaker ● Provides Integrated Marketing Services ● Clients: 3iWave SmartWatch,
Peter Coppola ● Connect on Twitter @InnovateWP /
@JackieJ04
Karla Campos Jackie Jimenez
Agenda
● Learn About:
○ Content types to use in marketing
○ Distribution Channels
○ Case studies & examples of successful content marketing
○ Tools & WP plugins for content creation & distribution
Content People Want
Content That Builds Trust:
● Shows that you know your subject matter well
● Posts by others (reviews & testimonials) : shows credibility
● Guest Blogging
● Credible Content - shows authenticity
Types of Content
● Blog Posts ● Photos & Videos ● Press Releases and Articles ● Email Newsletters ● Customer Generated Content ● Presentations: SlideShare
IT’S ALL ABOUT WORDPRESS
The Power of WordPress
Blog Posts Posts that build trust
● Instructional posts
● Product and service reviews
● Company updates
● Newsworthy items
● Industry topics
● Showing your expertise
STATISTICS ONLY GOING UP
You Should Have Blogged Already!
Source: WordPress.com
WordPress = Code is Poetry
Content May Be King, but Comments are QUEEN!
WordPress Comments
Disqus CommentLuv
LiveFyre Intense Debate
WP <3 FB
WP Social Authenticate
Facebook Plugin for WordPress
Source: iStrategy Labs
THE IMPORTANCE OF PHOTOS
Photos
#
Source: MDG Advertising
Photos ■ Memes Oh My!
■ PicMonkey
■ Filtered Photos
(Instagram, Diptic)
■ Mobile Photo Apps
● Picsart
● HDR Camera
Photos & Videos
VIDEO MARKETING ONLY RISING
The Importance of Video
Videos
■ Curated on Instagram & Vine, Mobile Apps
■ YouTube & Vimeo Channels
■ Custom Player
■ eHow & Instructional Videos
■ Live Spreecast & Google Hangouts
YouTube
YouTube Live
Short Videos
#WebCongress @InnovateWP @SocialMediaSass
Power Sharing on Instagram Vs Vine - What Do You Prefer?
Hangouts
Over 1 Million Active Users on Google+ (Source: Google)
If You Don’t Have a Google+ or YouTube Profile...
Shame on You!
Social Chats
Viral: “Social Chats” Spreecast Breaks 2.5K Live Viewers
GIVEAWAY TIME
#WebCongress @InnovateWP @SocialMediaSass
Tweet a Picture of Us: #WebCongress, Both Our Twitter Handles & Your Creative Caption
PRESS RELEASES ARTICLES
Press Releases & Articles
Source: E-Releases
● Google Trusts Dated Written Content - Shows Importance ● 80 Million People Get Their News Online Every Day
● 100 Million People Use Search Engines Daily
● 64% of Journalists Use Google or Yahoo! to Follow News
Press Releases & Articles
Source: CommonCraft
The Power of Press Releases
State, Regional, Country and Global Distribution
PRWeb is #1 in Social Media and Blogs: PRWeb releases are referenced more than twice as often as the closest competitor on Google Blogs (1.6 million to 750,000.)
Email & Newsletters
#WebCongress @InnovateWP @SocialMediaSass
http://www.radicati.com
Articles
● Topical information about the industry ● Off Page - linking back to your site ● Keyword Rich, but Not Keyword heavy
485,259 Experts on EzineArticles to Date!
Channels of Distribution
Learn where to place your content for highest viewership ● Your Website/Blog
● Other Blogs ● Social Media ● Web Communities ● Content Curation ● Email
MARKETING CASE STUDIES
Case Studies
Case Studies
Over 289,000 Subscribers - Large Reach
Case Studies
Spin Chill
Case Studies
INTEGRATING WITH WORDPRESS
Your Website/Blog
● Importance of Authorship ● Google+ Integration ● Social Media Feed: Dynamic Content ● Dynamic Content: Blog on Homepage vs Static
Your Website/Blog
#WebCongress @InnovateWP @SocialMediaSass
About Author Box & Star Author Box
Your Website/Blog
Shareaholic
Other People’s Website/Blog
Guest Blogging Articles Off Site
Opinion Articles: Journalism
WP Plugins
Blubrry
Scoop.It
Rebel Mouse
Rotating Twitter Plugin
NextGen Slider
JetPack
Tools & WP Plugins
Editorial Calendar -
Schedule content, collaborate
Social Media Plugins
Floating Social Media Icons Social Sharing Toolkit Pinterest Integration
Email Marketing
● It’s All About the Call to Action. ● Focus on Mobile - Over 80% of email users check on their phones ● Test, test and test again - you don’t want unsubscribes!
MailChimp | Constant Contact | Aweber
Email Marketing
VistaPrint
Online Tools
● Dropbox
● IFTTT
● Flickr
● Twitterfeed
● Networked Blogs
INTEGRATING YOUR STRATEGY
Start Developing Focus on Your Audience Write Write Write! Keyword Research Video & Visual Strategy
Improve Google Analytics A/B Testing SproutSocial Reporting Facebook Page Insights Find a New Niche
Rinse & Repeat Project Ahead - Dates If It Works, Don’t Break It Constantly Evolve Keep Connecting Use the Tools
1 2 3
Developing an Integrated Marketing Strategy Online
You Got Questions? We Got Answers.
That’s All Folks!
Thank You #WebCongress Workshop Attendees
Giveaway Winner Time! #WebCongress @InnovateWP @SocialMediaSass
Simple Side With Three Columns Każdy motyw Microsoft PowerPoint zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy
kolorów w programie PowerPoint do wykorzystania w prezentacji.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji. Zawiera wbudowany schemat kolorów.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji. Zawiera wbudowany schemat kolorów.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji. Zawiera wbudowany schemat kolorów.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji. Zawiera wbudowany schemat kolorów.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji.
Schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć. CORP
The Real Women of Social Media SocialMediaSass.com InnovateJackie.com InnovateWP.com
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