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Wearable technologyArpita Bhagwat Shraddha Kutty
Riti Mishra Aleksandra Nazintseva
Ryu Wakabayashi
Statistics
6,846,000 Ages 16 through 75+
694,000 Ages 4 and under through 20
Statistics
Psychographics: • Adaptive • Progressive thinking • Already tech savvy • High School Diploma
Demographics: • 79% White; 12% Black; 6% Hispanic • 49% are married • Average education is 11.4 years • 58% are men between 18-44 years • 61% are women over the age of 75
Statistics
1 in 5 live in poverty
19% are currently employed
$5k - 50k 78% in an urban area 35% in the South
Statistics
Features: • Voice recognition / command • GPS • Indoor navigation using haptic feedback • Gesture recognition • OCR (Optical Character Recognition) • Emergency command
High School Diploma
Target Market14 - 45
Tech Savvy
Industry Overview
Industry Overview
Industry Overview
Benefits
Indoors & Outdoors
4 sensors
Tactile braille displayVoice Assistance
Emergency Calls Track biometrics data
Alternatives
VIA Navigation Glasses Touch & Go
Product Design
Product Design
Fashion VS. Regulation
Costs
Band $0.1
Earpiece $4
Display $15Sensors $40
Charger $3 Packaging $5
Motherboard $15
Software $20K
Costs
$77.1 Manufacturing price
$200 Retail price
Marketing Strategy
Website accessible for
visually impaired
Advertisement online, TV, radio
Promotion exhibitions & partnerships
Packaging
Disposal of the Product
Problems & Solutions
Market penetration Litigation 3 years warrantyKnock-offs
Future Applications
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