Wearable technologyArpita Bhagwat Shraddha Kutty

Riti Mishra Aleksandra Nazintseva

Ryu Wakabayashi

Statistics

6,846,000 Ages 16 through 75+

694,000 Ages 4 and under through 20

Statistics

Psychographics: • Adaptive • Progressive thinking • Already tech savvy • High School Diploma

Demographics: • 79% White; 12% Black; 6% Hispanic • 49% are married • Average education is 11.4 years • 58% are men between 18-44 years • 61% are women over the age of 75

Statistics

1 in 5 live in poverty

19% are currently employed

$5k - 50k 78% in an urban area 35% in the South

Statistics

Features: • Voice recognition / command • GPS • Indoor navigation using haptic feedback • Gesture recognition • OCR (Optical Character Recognition) • Emergency command

High School Diploma

Target Market14 - 45

Tech Savvy

Industry Overview

Industry Overview

Industry Overview

Benefits

Indoors & Outdoors

4 sensors

Tactile braille displayVoice Assistance

Emergency Calls Track biometrics data

Alternatives

VIA Navigation Glasses Touch & Go

Product Design

Product Design

Fashion VS. Regulation

Costs

Band $0.1

Earpiece $4

Display $15Sensors $40

Charger $3 Packaging $5

Motherboard $15

Software $20K

Costs

$77.1 Manufacturing price

$200 Retail price

Marketing Strategy

Website accessible for

visually impaired

Advertisement online, TV, radio

Promotion exhibitions & partnerships

Packaging

Disposal of the Product

Problems & Solutions

Market penetration Litigation 3 years warrantyKnock-offs

Future Applications