Verve MPR Integrated Communications Apr2009

Integrated Communications Strategy and Execution

A Blueprint for Communications

Digital Communications Platform

Stage 1Strategy

Stage 2Infrastructure

Stage 3Populate Content

Integrated Communications StrategyDocument aims, needs, channels, measureable outcomes

Define Stakeholders

Devise Key Messages

Identify Communication Channels

Develop and Document Tactics

Measure Outcomes

Digital InfrastructureDetermine design, layout, system architecture

Website, EDM look and feel

Website arborescence

Construct and Build CMS

Populate Digital ContentWords, Images, Film, Interactivity

EDM Newsletters

Widgets – Twitter, RSS

Media Room

Blogs Forums

Comments Sharing

Photo, Video share

Public Relations v2.0Tactics and Results

Messaging

Media Coverage

Print

Broadcast

Online News

Social Networking

SEO / SEM

Blogs, Widgets, RSS

Communities

Newsletters

Interactive Tools

Events

Target Audience

Content

Execution

Channels

Services

A nest of perceptions

A brand is a nest of perceptions

We form those perceptionsby the messages that weleave

We deliberately placemessages where they canbe found and haveinfluence

Stakeholders

MEDIA&

WEB

Traditional Tools

Media Relations

Story Pitches, White Papers,

Editorial

Fact Sheets,

Interviews

Newsletters,

Copywriting

Expert Commentary,

Speaking Engagements

Introductions

New Media

Media micro

website

Keywords, URLs

Inbound Links,

Bookmarking

Blogs, Widgets,

RSS

Social Networki

ng

Forums, Comment

s

Media Pitching

Develop Message•Media Release•Announcement

Publicize•Broadcast media release

•Contact Media•Secure Interviews

TV & Print•Track articles•Source clippings

Media Kits

Cover Letter

Company Profile

Biographies

White Papers

Media Releases

CD of Images

Fact Sheets

Company Brochures

Contact Uspr@verve.com.sg+65 9105 8268