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Verve MPR Public Relations Consultants, Integrated Communications
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Integrated Communications Strategy and Execution
A Blueprint for Communications
Digital Communications Platform
Stage 1Strategy
Stage 2Infrastructure
Stage 3Populate Content
Integrated Communications StrategyDocument aims, needs, channels, measureable outcomes
Define Stakeholders
Devise Key Messages
Identify Communication Channels
Develop and Document Tactics
Measure Outcomes
Digital InfrastructureDetermine design, layout, system architecture
Website, EDM look and feel
Website arborescence
Construct and Build CMS
Populate Digital ContentWords, Images, Film, Interactivity
EDM Newsletters
Widgets – Twitter, RSS
Media Room
Blogs Forums
Comments Sharing
Photo, Video share
Public Relations v2.0Tactics and Results
Messaging
Media Coverage
Broadcast
Online News
Social Networking
SEO / SEM
Blogs, Widgets, RSS
Communities
Newsletters
Interactive Tools
Events
Target Audience
Content
Execution
Channels
Services
A nest of perceptions
A brand is a nest of perceptions
We form those perceptionsby the messages that weleave
We deliberately placemessages where they canbe found and haveinfluence
Stakeholders
MEDIA&
WEB
Traditional Tools
Media Relations
Story Pitches, White Papers,
Editorial
Fact Sheets,
Interviews
Newsletters,
Copywriting
Expert Commentary,
Speaking Engagements
Introductions
New Media
Media micro
website
Keywords, URLs
Inbound Links,
Bookmarking
Blogs, Widgets,
RSS
Social Networki
ng
Forums, Comment
s
Media Pitching
Develop Message•Media Release•Announcement
Publicize•Broadcast media release
•Contact Media•Secure Interviews
TV & Print•Track articles•Source clippings
Media Kits
Cover Letter
Company Profile
Biographies
White Papers
Media Releases
CD of Images
Fact Sheets
Company Brochures
Contact [email protected]+65 9105 8268
