Venntive Webinar Presentation-High ROI Email Marketing v4

Highly functional.

Insanely sexy.

Get closer to your

customers.

Get in. Venntive.

Winning with High ROI

Email Marketing

Lydia Sugarman

CEO and Founder

Venntive

Larry Fournier

Chief Marketing Officer

Venntive

© 2012 Venntive Corporation. All rights reserved.2

Webinar Agenda

It’s Informative, It’s Only

an Hour and It’s Free!

Where Can You

Find this Kind

of Fun?

© 2012 Venntive Corporation. All rights reserved.

About Venntive: The Company

Complete, Integrated,

Easy-to-Use

Relationship

Management

Platform.

Just Try Us!

© 2012 Venntive Corporation. All rights reserved.4

Why Email Marketing?

In 2012 The DMA

Estimates that Email

ROI will be Nearly 40%

Generating $70 Billion

in Sales.

Are You IN?

© 2012 Venntive Corporation. All rights reserved.5

A Few Words About SPAM!

SPAM Risks Include

Loss of Clients and

Tarnished Reputation.

Don’t Risk It!

© 2012 Venntive Corporation. All rights reserved.6

Building an Opt-in Email List

Building an Opt-in List is an

Ongoing Marketing

Campaign.

Simplify, Simplify,

Simplify!

© 2012 Venntive Corporation. All rights reserved.7

List Segmentation: Reaching the Right Audience

Segmentation Increases

Conversions, Reduces

Opt-outs and

Encourages Message

Forwarding.

Personalize.

© 2012 Venntive Corporation. All rights reserved.8

Email Marketing Basics

Email Marketing Is Not a

One-size-fits-all

Approach.

Act

Accordingly!

© 2012 Venntive Corporation. All rights reserved.9

Newsletters

Email Marketing Basics – Examples of Programs

© 2012 Venntive Corporation. All rights reserved.10

Email Marketing Basics

Build Your

Business

with Email.

Go

With

It…

© 2012 Venntive Corporation. All rights reserved.11

Email Design Considerations

Email Design is Critical

to Deliverability, Click-

through and

Conversion Rates.

Your Call-to-

Action!

© 2012 Venntive Corporation. All rights reserved.12

The Importance of Testing

Test. Test and More

Testing.

SPAM Filters

are Not Your

Friends!

© 2012 Venntive Corporation. All rights reserved.13

The Importance of Testing

Continual Changes and

Adjustments are

Needed to Optimize

Your Email

Effectiveness.

Never Settle!

© 2012 Venntive Corporation. All rights reserved.14

Incorporating Social Media into Your Campaigns

Leverage Social

Media to Reinforce

Email Campaigns!

Socialize

Now.

© 2012 Venntive Corporation. All rights reserved.15

Measuring Results

Track Behavior from Clicks

to Conversions for

Campaign Refinement.

Continually

Improve

Success.

© 2012 Venntive Corporation. All rights reserved.16

Measuring Results

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Click-through rate

Open rate

Delivery rate

Clicks per link

Clicks per email

Post-click conversion rate

Response by list segment

Revenue per email

Social sharing rate

Email marketing metrics tracked by % of organizations tracking them

Source: Marketing Sherpa Email Marketing Benchmark Survey

© 2012 Venntive Corporation. All rights reserved.17

Summary and Checklist

Well Worth Your Time to Use and Perfect.

Avoid SPAM. Never Buy a List.

Building a Solid Opt-in List is a Constant

Marketing Campaign.

Simplify Your Opt-in Registration Form.

Use Segmentation to Target & Personalize.

Test to Optimize Results/Avoid SPAM Filters.

Leverage Social Media in Campaigns.

© 2012 Venntive Corporation. All rights reserved.18

Questions

© 2012 Venntive Corporation. All rights reserved.19

For More Information

Larry Fournier, Chief Marketing Officer

Venntive

Larry.fournier@venntive.com

508-341-3220

Lydia Sugraman, CEO & Founder

Venntive

lksugarman@venntive.com

415-324-5825

© 2012 Venntive Corporation. All rights reserved.20

A Complete Platform for Relationship Management

marketing automation + sales contact management +

social media marketing!

http://www.Venntive.com

Thank You!