Using Google Plus To Get Your Real Estate Business On Top of Search Results

Burke SmithFounder of YourNetCoach

Chief Communications Officer, HSA Home Warranty

Technology will Never replace agents, but agents using

technology will!™

Burke Smith – Career Highlights

• Chief Communications Officer at HSA Home Warranty

• Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty

• Licensed California Broker & Real Estate Coach/Consultant/Trainer

• Personally responsible for over 1000 closed real estate transactions

• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of

the Year

Clients have closed over $25 billion in residential real estate!

WHY CARE ABOUT

GOOGLE +?

Who Wants to be #1?

Who is #1 Agent in Your Area?

real estate agent in RichmondPaid

Homes in CharlottesvillePaid

Homes For Sale in Norfolk

Paid

Google represents over 70%

of all searches on the Internet.

#1 Social Media Platform for

Boosting SEO

SEO

• a URL's number of Google +1s is more highly correlated with search rankings than any other factor.

G+ Profile

• Personal reputation• Increase awareness and sphere of influence• Build trust

“Nobody buys

anything important

from a stranger”

Getting Started on Google +

• Most of you already have a profile• Log into www.google.com

• Look for +YOURNAME

• Using the menu under Home, select Profile

• Talk about who you are, what you do and where you do it

• Enter Your Current and Past employers • Enter Real Estate Related Skills

New Home Sales; 1st Time Home Buyers; Listing Homes; Short Sales; Seller Representation; 1st Time Home Sellers; Vacation Homes; National Association of Realtors; Relocation; Buyers Agent; etc.

Fill Out Your Info

• Fill out all of your contact info• Set your Work information to Public

• Link to your other social profiles– Facebook, YouTube, Twitter, LinkedIn

• Add a Link to your Website under Links towards the bottom

• If you blog add those sites under Contributor To

Upload a Cover Photo

Find People and Create Circles

• Group people together based on how you think of them in real life

• They do not know how they’re listed– People in your circles (but not the name of

the circle) will appear to others on your Google Profile

What happens when you add someone to a circle?

• They may receive a notification that you've added them.

• Anything that you previously shared with that circle (before he or she became a member) will now be visible to them.

• If they add you to their circles, posts you've shared with them may appear within their stream of posts.

Finding People

• Place your cursor in the top left corner for the Google+ main menu. Click People.

• Use Suggestions to find people who’ve added you to circles or to add people to your circles.

• Use 'Find coworkers' or 'Find classmates' to find additional people and add them to your circles.

Shared Endorsements

Shared Endorsements

• Part of Google Ads• You can choose whether your name and photo

may be used in conjunction with reviews and ratings you have left online

What Is It?

Google Authorship

https://plus.google.com/authorship

• Enter your email • When the email arrives click the Verify button

Check Your Links

• Go back to edit the Links section on your profile

• Make sure you list all of the websites that your contribute content to

Google + Pages

Get found, right when your customers are most interested.

Google Places?

• Now Google + Local

Google + Local

• They place this group of businesses on page #1 of search results, at the top, in prime position each time they sense that a Consumer is “Searching” for an agent.

• When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top.

Google + Local

• Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google+ Local!

Top Results

Verified Google +

Local Business

Page

When your customers search on Google, the results to the right may include relevant posts, photos, and

videos from your Google+ page.

Search: HSA Home Warranty

Create a G+ Page• Place your cursor over Home on the top left and

select Pages

• Choose Create A Page

• Select Local Business or Place and enter your number

• Select Add your business to Google

• Enter your business name and address• Select a category (Real Estate Consultant)

• Choose a page name and enter your web address

You Did It!

Complete your profile

• Click Edit Business Information to update your contact info and other details which will help people find you on Google

Verifying Your Page

Request a Pin

When The Pin Arrives

After Verification

Google+ Pages in Gmail

Follow HSA on G+

Video Walkthroughs

• www.YouTube.com/HSAWarranty

HSA Social Media Resources

Facebook.com/HSAhomewarranty

Thank You!

Burke.Smith@onlinehsa.com

Brian.Geick@onlinehsa.com